Impact of Globalisation Concept on Business: Case Study
Added on 2021-01-01
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Research project
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................1Research aim..........................................................................................................................1Research objectives................................................................................................................2Research questions.................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................2Concept of globalisation.........................................................................................................2Importance of globalisation for business success...................................................................3Challenges faced by TESCO while globalise their business activities..................................4CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5Types of investigation............................................................................................................6Research approach..................................................................................................................6Research techniques...............................................................................................................7Data collection........................................................................................................................7Analytical techniques.............................................................................................................7Sampling method....................................................................................................................8CHAPTER 4: TIMELINE...............................................................................................................8.........................................................................................................................................................9CHAPTER 5: DATA ANALYSIS .................................................................................................9CHAPTER 6: CONCLUSION AND RECOMMENDATION.....................................................21CHAPTER 7: REFLECTION .......................................................................................................22REFERENCES..............................................................................................................................24
Title: “To determine the impact of globalisation concept on overall success of the business.A case study on TESCO.”CHAPTER 1: INTRODUCTIONGlobalisation is the process to determine enhancing social, economic and politicalinteraction across the borders. Mainly it is free movement of good and services which increasetrade between different nation. In context of organization, it create market opportunities in whichcompany can easily communicate with partners, suppliers and customers which directlycontribute in enhancing the profitability level of the firm at global market (Netland, 2016). Oneof the main benefit of globalisation is that it increase international trade and at the same time alsoimprove wealth in the nation. By this, people can easily improve their living standard and reducewastage from greater economic efficiency. Along with this, concept of globalisation reflect fromvarious aspect such as trade in goods and services flow of revenues in which company maketheir brand image more competitive at global level. It also minimize the issues arise amongdifferent countries and companies as well. Concept of globalisation may increase opportunitiesin which organisation develop their operational activities in order to expand their business atinternational market. This will directly contribute in generating revenue and at the same time arecreate wealth. Current report is based on TESCO, is British multinational groceries and generalmerchandise retailer which operate their business in UK. The main headquarters of this companyis in Welwyn Garden City, Hertfordshire, England. In this context, company globalise theirbusiness with the purpose of enhancing their market share and profitability level also. By usingconcept of globalisation, organization can easily established their competitive brand image atinternational market. Thus,it is important for business organization to evaluate all the majoraspect that is necessary before operate business at global level. With the assistance of this,company can easily grab future opportunities in market and make their performance morecompetitive. Research aimIt is core part of the research in which investigator needs to determine the main conceptof understanding the study. Research aim is clear statement which directly contribute inanalysing the issues related with the study. With the assistance of this guidance, investigator caneasily gather relevant and valid information (Hietschold, Reinhardt and Gurtner, 2014). In this,1
the main aim of this research is “To determine the impact of globalisation concept on overallsuccess of the business. A case study on TESCO.”Research objectivesThis section is also play important role in research activities though which investigatoreasily understand the study. By this part, research identify the major issues that evaluate by theresearcher to draw a valid conclusion (Tukker and Tischner, 2017). Mainly, it is based on theresearch aim which provide support to investigator to analysis whole research in systematicmanner. In this context, main research objectives can be understood by following points:To determine the concept of globalisation.To identify the importance of globalisation for business success.To evaluate the challenges faced by TESCO while globalise their business activities.Research questionsIt is also an essential part which describe the main area to carry out the research. Itprovide support to the researcher at the time of collecting the actual data and information. By thisinvestigator easily take appropriate decision related with the research activities. The mainresearch questions are as follows:What is the concept of globalisation?What are the major importance of globalisation for business success?What are the challenges faced by TESCO while globalise their business activities?CHAPTER 2: LITERATURE REVIEWLiterature review is related with secondary sources in which researcher gather data andinformation from published work. Mainly, it includes critical analysis of collected data throughdifferent sources. This part of research includes various point of view of different authors. Bythis, investigator gather relevant data to draw a valid conclusion. Along with this, it also includesvarious secondary sources such as books, journals, articles, published newspaper and manymore. All these provide support to researcher to analysis the information in systematic way. Concept of globalisationAccording to Mital and et.al., (2014), globalisation is an important process whichincreased connection among different countries in various areas such as economics, politics andculture as well. Mainly, it also increased the capacity of people to move and communicate with2
different customers. In this context, advancement in technology and communication is alsocontribute in enhancing the globalisation concept that may contribute in building coordinationamong different countries by sharing better relationship. Globalisation involve the creation ofnew and multiplication of social networks that increased the traditional political, economic andcultural boundaries that reduce the gap among all the different countries. By using this concept,organization develop as well as influence the operating activities at global scale. It also providefuture opportunities to the companies to established their competitive brand image. The mainadvantage of this concept is to increase the trade of goods and services across the world. This isthe main reason that, concept of globalisation help companies to enhance their productivity andat the same time also make strong brand presence by which number of customers get attractedtowards its offerings. In addition of this, globalisation is a integration of the culture, trade andinformation technology which contribute in making positive relationship with different countries.With the assistance of concept of globalisation, business organization easily enhance theirproductivity level by offering quality products and services to its customers as per their needsand demands. Furthermore, process of globalisation is related with cumulative and conjunctionalcrises at global level of labour which may aid in enhancing the chances of attaining growth levelat international market. One of the main advantage of going global is to increase the free flow ofcapital, exchange of good and services and many more. It directly contribute in makingperformance level of the company more competitive as compare to its rivals and at the same timealso make the positive image. Importance of globalisation for business successAccording to Acar and Acar, (2014), the concept of globalisation is vital for businessorganization to attain success at market place. By using this, company easily grab opportunitiesto explore new and innovative ideas at global market which support organisation to establishingtheir positive brand image at market. Apart from this, it also increase communication in whichpeople improve their abilities to interact at international market by reducing gap. The mainimportance of globalisation for business success is movement of people and capital to onecountry to another. With the assistance of this, TESCO can easily increase their profitabilitylevel along with also make their image competitive and unique in front of customers at globalmarket. While expanding their business at international market, organization grab opportunitiessuch as advancement of technology, skilled employees and innovation. This will make positive3
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