Does social media affect consumer choices under company TESCO

This presentation explores the impact of social media on consumer behavior and choices under TESCO. It analyzes quantitative data and findings to understand the role of social media in future generations and market growth for TESCO. The presentation also discusses how TESCO can use social media to attract new consumers and build a positive reputation. It evaluates the effectiveness of social media in creating awareness about TESCO's products and services and examines its potential in monitoring consumer behavior and driving changes in TESCO's offerings.

CONSUMER
BEHAVIOR
Does social media affect consumer
choices under company TESCO

TASK 4

4.1 QUANTITATIVE DATA
ANALYSIS AND FINDINGS

Q 1: HOW FAR THE SOCIAL MEDIA
CAN BRING POSITIVE IMPACT TO
THE CONSUMER BEHAVIOR?
Options Participants Respondents Percentage
Strongly agree 20 15 75%
Agree 20 2 10%
Neutral 20 1 5%
Disagree 20 1 5%
Strongly Disagree 20 1 5%
Strongly
agree
Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
20 20 20 20 20
15
2 1 1 175% 10% 5% 5% 5%
Participants
Respondents
Percentage

Q 2: CAN THE SOCIAL MEDIA WILL
ABLE TO PLAY A GREAT ROLE IN
FUTURE GENERATION FOR TESCO?
Options Participants Respondents Percentage
Yes 20 17 85%
Maybe 20 2 10%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20
17
2 185% 10% 5%
Participants
Respondents
Percentage

CAN THE USE OF SOCIAL MEDIA
HELP IN GROWTH OF THE MARKET
FOR TESCO?
Options Participants Respondents Percentage
Yes 20 19 95%
Maybe 20 1 5%
No 20 0 0%
Yes Maybe No
0
5
10
15
20
25
20 20 20
19
1 0
95% 5% 0%
Participants
Respondents
Percentage

Q 4: HOW FAR TESCO CAN USE
SOCIAL MEDIA TO ATTRACT MORE
NEW CONSUMERS?
Options Participants Respondents Percentage
Strongly agree 20 10 50%
Agree 20 5 25%
Neutral 20 2 10%
Disagree 20 2 10%
Strongly Disagree 20 1 5%
Strongly
agree
Agree Neutral Disagree Strongly
Disagree
0
5
10
15
20
25
20 20 20 20 20
10
5
2 2 150% 25% 10% 10% 5%
Participants
Respondents
Percentage

Q 5: HOW FAR CAN SOCIAL MEDIA CAN
ABLE TO BRING POSITIVE REPUTATION TO
THE COMPANY TESCO?
Options Participants Respondents Percentage
In huge extent 20 16 80%
In medium extent 20 2 10%
In very small extent 20 2 10%
In huge extent In medium extent In very small extent
0
5
10
15
20
25
20 20 20
16
2 2
80% 10% 10%
Participants
Respondents
Percentage

THE CONSUMER IN SOCIAL MEDIA WILL
ABLE TO AFFECT THE REPUTATION OF
COMPANY TESCO?
Options Participants Respondents Percentage
Yes 20 11 55%
Maybe 20 7 35%
No 20 2 10%
Yes Maybe No
0
5
10
15
20
25
20 20 20
11
7
2
55% 35% 10%
Participants
Respondents
Percentage

Q 7: HOW FAR TESCO CAN ABLE TO GAIN STRONG
RELATIONSHIP WITH CONSUMER USING SOCIAL MEDIA?
Options Participants Respondents Percentage
In satisfactory level 20 17 85%
Neutral 20 2 10%
In non satisfactory
level
20 1 5%
In satisfactory level Neutral In non satisfactory
level
0
5
10
15
20
25
20 20 20
17
2 185% 10% 5%
Participants
Respondents
Percentage

Q 8: CAN USE OF SOCIAL MEDIA WILL ABLE TO BRING
MORE AWARENESS OF THE SERVICES AND PRODUCTS OF
TESCO TO THE CONSUMERS?
Options Participants Respondents Percentage
Yes 20 18 90%
Maybe 20 1 5%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20 20 20
18
1 190% 5% 5%
Participants
Respondents
Percentage

Q 9: CAN SOCIAL MEDIA WILL ABLE TO
ACT AS A PERFECT PLATFORM TO CHECK
THE BEHAVIOR OF THE CONSUMER
AGAINST THE COMPANY TESCO?
Options Participants Respondents Percentage
Yes 20 19 95%
Maybe 20 0 0%
No 20 1 5%
Yes Maybe No
0
5
10
15
20
25
20 20 20
19
0 195% 0% 5%
Participants
Respondents
Percentage

Q 10: CAN SOCIAL MEDIA WILL ABLE TO HELP THE
COMPANY TESCO FOR ANY CHANGES OF THE RESPECTIVE
PRODUCTS AND SERVICES THAT CONSUMERS NEEDED?
Options Participants Respondents Percentage
Yes 20 12 60%
Maybe 20 6 30%
No 20 2 10%
Yes Maybe No
0
5
10
15
20
25
20 20 20
12
6
2
60% 30% 10%
Participants
Respondents
Percentage

RECOMMENDATIONS AND
JUSTIFICATION
 From the overall data analysis it can be
found that majority of the employees in the
data analysis process agrees that social
media can bring huge change in the
reputation of the company TESCO in market.
 From the review in the social media each
consumer can able to choose right product
and buy it from the respective company.
 The qualitative analysis is also required
because with the help of the interview
process the researcher can able to gain
more information and can able to analyze
thoroughly.