Impact of Marketing Strategies on Competitive Advantage
VerifiedAdded on  2023/03/24
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PowerPoint Presentation
AI Summary
This presentation explores the impact of marketing strategies on competitive advantage, with a case study on Iceland Ltd. It aims to determine the uses of marketing strategies in the context of Iceland Ltd., evaluate the relationship between marketing strategies and competitive advantage, and recommend marketing tools to gain competitive advantage. The data analysis section provides insights into the effectiveness of marketing strategies, satisfaction level of products and services, and the role of marketing strategies in gaining competitive advantage. The conclusion highlights the importance of marketing strategies in achieving high competitive advantages and suggests adopting new product development strategy for Iceland Ltd.
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