180 - RESEARCH PROJECT

Research project

Theme 1: Customers are satisfied with the products of Victoria
Secret company.
Yes No Can't say
0
5
10
15
20
25
30
26
14
10

Theme 2 : Customer Are satisfied with the services offered by the
firm under the consumer loyalty program.
Yes No Can't say
0
5
10
15
20
25
22
20
8
Column C

Theme 3 : Attractive discount is the major reason for which you
give preference for using a loyalty card of company
(a) Attractive discounts
(b) Special offers
(c) Status symbol
(d) Preferential treatment
(e) Benefits on new arrival
0
5
10
15
20
25
20
8
2
12
8
Frequency