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Usefulness of digital technologies for business operations of Nisa Ltd

   

Added on  2020-09-03

23 Pages4916 Words211 Views
RESEARCH PROJECT

ILLUSTRATION INDEXIllustration 1: Usefulness of digital technologies for business operations of Nisa Ltd...................9Illustration 2: Business operations' improved at most for adopting technologies ........................10Illustration 3: Using digital technologies for clear communication and contacting with customers........................................................................................................................................................11Illustration 4: Department is responsible for adopting digital technologies at most.....................12Illustration 5: Department is responsible for adopting digital technologies at most.....................13Illustration 6: Critical evaluation for adopting digital technologies..............................................14Illustration 7: Future orientation on using digital technologies for Nisa Ltd................................15

TIETLE“To identify impact of digital technologies on small business activities: A case study onNisa Ltd.”INTRODUCTIONAn important role is played by digital technologies in developing business strategies forthe organization. It assist in making the overall time of marketing a bit less and output generatedout of it is comparatively higher in comparison to the traditional techniques that used to beadopted by the companies now a days. It plays a substantial role in setting up the activities insuch a manner that iot can lead to business development in a well defined manner. The presentresearch project discusses regarding influence of digital technologies on varied businessactivities of Nisa Ltd. The small scale retail organization is involved in offering food products,groceries and other related home products. The report makes a comprehensive discussionregarding various research strategies with respect to digital technologies that can be adopted bythe organization. In addition to this, views of various authors of books and journals will also bediscussed so as to critically appraise their arguments that can have direct impact on businessoperations. Ideas for the sake of improvement will also be discussed in the report in detail. Thesignificance of digital technologies and its adoption by Nisa Ltd will effectively be discussed inthe overall report. LO 1P1) Research proposal (Supported by research questions, hypotheses and Literature review)This research is based on understanding impact of using digital technologies for businessactivities of Nisa Ltd (Andrews and Hampel,2015). In this regard, its aim, objectives andsignificance can be understood as:This research is based on understanding impact of using digital technologies for businessactivities of Nisa Ltd. In this regard, its aim, objectives and significance can be understood as:Aim of the research:“To identify impact of digital technologies on business activities of Nisa Ltd”.Objectives:On the basis of research aim, objectives are set as:1

To understand concept of digital technologies and their recent trend.To identify usefulness of digital technologies for business operations of Nisa Ltd.To evaluate impact on business activities of the company regarding management systemand improvement in its activities.Rationale of the study:It is significant to understand impact of using digital technologies for business operationswhich is effective and improving quality of services. In this process, research tools, methods andsignificance of these digital technologies is explained for effectiveness of Nisa Ltd (Gale andet.al., 2013). Moreover, managers' opinions on importance of these techniques for operatingbusiness and improving quality services are recognised. Therefore, this research project issignificant to understand use of digital technologies for business operations of the companythrough research process and different ideas are generated for future activities.Literature Review:Digital technologies:Huang and et.al., (2013) express their view that digital technologies include computer,data, technology, software etc used for processing and marketing activities. For example;transferring data from one system to another as well contacting with people using socialnetworking platforms and so on. Therefore, digital technologies are used in business operationsfor analysis, data processing and communicating effectively. It makes business activities quiteeasy and convenient as well quality of services for implementation. Including this, it remainseasy to maintain records and conducting discussion on them effectively. Besides this, digitalmedia also play effective role for advertising products and services as well identifying customers'choice towards goods and services. Hence, digital technologies are crucial for business andmarketing activities also effective for improving business operations.On the contrary to this, Landt and Melville, (2013) argue that it is difficult to adoptdigital technologies for small businesses because of expensive as well high costs are required forpurchasing machinery equipment. It is because of new highly competitive market andinnovations in business operations of other competitive entities. Therefore, it is essential to use2

digital technologies rationally as well with future orientation for business activities of smallbusiness organisation.Impact of digital technologies on business activities:In opinion of O'Leary, (2013) digital technologies influence business activities by whichoperations get easier and convenient. However, marketing of goods and services as wellcommunication between business parties remain easy. Including this, it is time consuming andeffective for analysing market position as well customers' views on services. Therefore, varietyof ideas are generated for improving quality services and getting aware with recent markettrends. Moreover, digital technologies impact on business activities as well implementation atmaximum level. Apart from this, it is essential for increasing productivity and profitability of theorganisation as well strength for facing competition and making place in competitive market.However, business operations and their management remain easy and improving for appropriatedecision making and public awareness towards goods and services.Ricciardi and et.al., (2015) also claims that it is not needed that all gained informationregarding customers' opinion on goods and services are true. Similarly, it is costly to use digitaltechnologies as of marketing and business operations. However, technologies changes from timeto time, it is not easy to invest on purchasing all new machinery and equipment in respect ofimproving services. Including this, customers' affordability and awareness also matters forproviding products' details and new creations in goods. Therefore, it is needed to consider all ofthese factors for digital technologies as their use should be rationale and effective in terms ofmarketing and business plan. Usefulness of using digital technologies:As per the point of view of Speight and et.al., (2016) author express his views that digitaltechnologies play decisive role in managing business operations and improving its qualityservices. However, customers get attracted towards new and creative goods and services of entityas well different ideas are generated for achieving their satisfaction at maximum level. Inaddition to this, products' features and unique qualities can be advertised using social media andcontacting with them. Thus, increasing demand for products and services are analysed, whichimpact on productivity and profitability of the enterprise. Moreover, it is linked withmarketability and competitiveness of the enterprise for surviving in competitive market as well3

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