Globalization and its Impact on Starbucks: A Case Study

This presentation explores the emergence of globalization and its impact on Starbucks. It analyzes the benefits and challenges of globalization for the company and provides recommendations. The research methodology includes primary and secondary methods, as well as quantitative and qualitative analysis. The presentation concludes with findings on the impact of globalization on Starbucks' performance.

Research Project

Cover Content
• Introduction
• Research aims
• Research objectives
• Research Methodology
• Data analysis and interpretations
• Recommendation
• References

Introduction
Globalization is an integration of goods and services which is done in an
interconnected way in between different types of countries around the world. It is
an incorporation of markets in global economy which lead towards increase in
effectiveness of interconnections of between national economies. There is some
certain market in which globalization is mostly common that include, credit market,
financial market, insurance and capital market, commodity market such as gold, oil,
tin and coffee while in product market consumer electronics and consumer market.

Research Aim & Objectives
Research Aim: “To identify emergence of globalization A Case Study on
Starbucks brand.
Research Objectives:
 To analyses globalization concept.
 To evaluate globalization benefits to drive success of business in Starbucks.
 To analyze challenges for Starbucks while globalizing its business.

Primary method: This method can be referred to as the methodology where the
researcher directly obtains data from sources by having conversations with them
directly
Secondary method: This method can be referred to as the investigation wherein
researcher collects data by way of relying upon secondary sources such as online
sources, newspaper and others.
Research Methodology

Cont...
Quantitative: This is a systematic research method wherein data is collected in
statistical i.e. numerical digits. This method provides assistance to investigator in
analyzing the information gathered in an effective manner.
Qualitative: This is a research methodology which does not consist of numerical
or statistical figures. Here, researcher makes use of words, images, languages and
observation to express one’s opinions and thoughts.

DATA ANALYSIS AND INTERPRETATIONS
Data analysis is the procedure of analysing collected information with the assistance of
statistical tools to make effective decision to find out appropriate result in the from
of recommendations and conclusion. Investigator can use thematic approach for data
analysis with the help of it themes can be utilised to understand about the the
question. This provide accurate and clear information to respondent about questions
which asked in questionnaire and survey.

Theme 1:Concept of globalisation is beneficial for small scale
organisation
Q2) What are the major factor
which lead towards
Globalisation?
Frequency
a) Changes in technology 14
b) Tax rate variations 16
c) Neutral 10 1 2
13
13.5
14
14.5
15
15.5
16
Column F

Theme 2: The concept of globalization
Q1) Are you cognisant with
formative concept of
Globalisation?
Frequency
a) Yes 22
b) No 8 a) Yes b) No
0
5
10
15
20
25 22
8
Column I

Recommendations
It is already been discussed that there are numerous limitations that has been faced
by research in which one of them was time that impacted researcher to bring out
more authenticated results. Thus, it has been suggested to the researcher that if
the same thing is being conducted in future, then with the help of segregating
activities as per proper time frame will able to provide researcher to give more
relevant information. In addition with this, with the help of primary research
researcher will effectively able to conduct their findings in more authenticated
way.

Conclusion
As per the above mentioned report, it has been concluded that, overall research
which is conducted is done to get the effective knowledge and findings on the
concept of globalization for Star bucks. Outcomes of the research showed the fact
the with the help of globalization company can easily able to get more growth
opportunities and ensure their success. In addition with this, by considering
secondary method of research, it has been evaluated that globalization impact on
performance of Star bucks in both positive and negative way.

References
• Aiello, G. and Dickinson, G., 2014. Beyond authenticity: A visual-material
analysis of locality in the global redesign of Starbucks stores. Visual
Communication. 13(3). pp.303-321.
• Chen, S., 2015. Analysis of globalization with regard to welfare.
• Chiu and et. al., 2011. Toward a social psychology of globalization. Journal of
Social Issues. 67(4). pp.663-676.