Research Project on Starbucks: Motivational Tools and Techniques

Research Project
Starbucks

CONTENT
• Title
• Introduction
• Data Analysis
• Data Interpretation
• Conclusion
• References

INTRODUCTION
Motivation can be considered as the most effective tool of firm
which is widely used by organisations in order to encourage
their employees at workplace. In this modern scenario, each
business organisation is focused on providing high quality
products and services to their potential customers in order to
satisfy their needs and wants. Starbucks is an American coffee
company and coffee-house chain. Organisation was
established in the year of 1971 in Seattle, Washington.

AIM OF PROJECT
This can be considered as the most effective part of research as
all activities of investigation are based on research aim which
needs to be prepared by researcher in beginning of research
project. The aim of current study is “to evaluate the
motivational tools and techniques which are used by
organisation in order to improve employee’s productivity and
performance - A case study on Starbucks”.