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Research Project on Brand Awareness in Hilton Hotel

Produce a 3000 words research project on a chosen topic, including a research proposal, literature review, research methodology, data findings and analysis, and conclusion with recommendations.

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Added on  2020-10-22

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This research project aims to analyze the effectiveness of brand awareness in raising sales and profitability of Hilton Hotel. It includes literature review, research methodology, data analysis, and recommendations.

Research Project on Brand Awareness in Hilton Hotel

Produce a 3000 words research project on a chosen topic, including a research proposal, literature review, research methodology, data findings and analysis, and conclusion with recommendations.

   Added on 2020-10-22

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RESEARCH PROJECT ON BRANDAWARENESS IN HILTON HOTEL
Research Project on Brand Awareness in Hilton Hotel_1
Table of ContentsCHAPTER 1....................................................................................................................................11.1. Aim and Objectives..............................................................................................................11.2. Factors contribute to the progress of research project.........................................................21.4. Produce a research project specification..............................................................................31.5. Providing an appropriate and effective approach applied for gaining proper solution........4CHAPTER 2....................................................................................................................................6Literature Review........................................................................................................................6CHAPTER 3....................................................................................................................................72.1.& 2.2. Research Methodology.............................................................................................7CHAPTER 4....................................................................................................................................82.3. Record and collate relevant data..........................................................................................83.1. Appropriate research evaluation techniques........................................................................93.2. Interpretation and Analysis................................................................................................14CHAPTER 5..................................................................................................................................143.3. Recommendation and Justification....................................................................................14CONCLUSION.........................................................................................................................15REFERENCES..............................................................................................................................16
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CHAPTER 11.1. Aim and Objectives.IntroductionBrand awareness refers to the extent to which customers are able to recall or recognise abrand. Brand awareness is a key consideration in consumer behaviour, advertising management,brand management and development of strategy. Brand awareness is the degree of consumerawareness of brand and its related services as well as products. Brand awareness is theprofitability that customers are familiar about the availability and existence of services andgoods. Brand recognition and brand recall; both are the parts of brand recognition. It is veryimportant that customers are aware of the brand of company as if consumers are not aware thanit is not possible that company will grow more. The customers of Hilton Hotel are very muchaware of its brand (Min and Wood, 2017). This research project is based on brand awareness ofHilton Hotel. The project will make understand aims and objectives of Research project.Researcher is conducting research on brand awareness of Hilton Hotel. Primary and secondary;both the researches will be conducted in research project. Literature review and researchmethodologies are also conducted in this research. Background of the studyBrand is the most essential asserts of the company. Brand is the name which recognizedby people or consumers. Brand is the unique design, symbols, logos or a mixture of all of thesein creating an image which the product or services t is identified. A branded product or servicesis distinguished from others products and services. Branding is the procedure of creating andspreading the name of brand (Pike and et.al., 2018). In order to win over the competitors in theglobal as well as local market, it is very important to have brand equity. Brand not only buildsimage but also helps to secure the trademark from an approved agency. Rational of StudyThe fundamental purpose for conducting research is to determine brand awareness ofHilton Hotel. There are lots of problems arise when company is gaining a huge amount of profitbut they did not have brand awareness. So, it is very essential to have brand awareness in thecustomers to have loyal customers towards the brand of an organisation. It is the most essentialto mention dimensions of brand. Hilton Hotel is facing the issue of rebranding. People are not1
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aware of the brand of hotel. So, management of Hilton is planning to enhance the brand andmake people aware of branding (Levin, Chiliya and Musara, 2018). Aim:To analyse the effectiveness of brand awareness in raising sales and profitability ofHotel: A study on Hilton Research Objectives:To understand the concept of brand awareness To determine the relationship between brand awareness and company’s sales andprofitability To evaluate the effectiveness of brand awareness in raising sales and profitability ofHilton HotelTo recommend the ways to raise sales and profitability through brand awareness at HiltonHotelResearch Questions:1.What is the concept of brand awareness? 2.What is the relationship between brand awareness and company’s sales and profitability? 3.What is the effectiveness of brand awareness in raising sales and profitability ofHilton Hotel?1.2. Factors contribute to the progress of research project.There are various factors that contribute to the progress of research project are as follows-Knowledge and experience of research- I will able to grow as well as developmy understanding towards various kinds of issues and difficulties which Hilton is facingin creating and managing brand awareness by conducting research.Area of interest- In this topic of research, I have gain high level of interest. Hiltonhotel is familiar and one of the biggest hotel in the world. This research project wouldallow me to find out the various sets of strategy and plans which Hotel is constructing toaccomplish the awareness brand among its consumers. Future Scope- In this study of research, I will be able to grow and develop moreand more because this research is for the world famous hotel so my knowledge will alsoupgrade and it will also very beneficial for my performance in future job. 2
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