Research Project on Digital Technology Assignment

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Organisation overview................................................................................................................1
Background of research...............................................................................................................1
Rationals......................................................................................................................................1
Research aim...............................................................................................................................2
Research objectives:- .................................................................................................................2
LITERATURE REVIEW................................................................................................................2
Impact of digital technology.......................................................................................................4
METHODOLOGY..........................................................................................................................5
TIMELINE OF RESEARCH ACTIVITIES...............................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Organisation overview
Black Penny provides a dedicated space for dining and in centre of the capital. The
venue is split across two floors which is very effective with services and seating on the entry
level and Seminar Pit below (Taylor, Bogdan and DeVault, 2015). With a mid-late 19th
Century, facade and interiors are worth to watch including a feature, counter top for displaying
the menu of day. This will help customers to see dishes live with their prices and pictures
effectively. The Black Penny offers a unique and characterful environment with original period
features that have been updated to create a 21st century Penny University. The impact of digital
technology will help to understand what changes have been made by the managers in order to
improve and develop services. There are many opportunities available for the restaurants and
other businesses as the digital technology is improving day by day effectively. The report will
cover changes made by organisation with use of digital technology. Digital technology has a
positive impact on customers that many services are now much easier for them to use. Customer
satisfaction and perception are the main elements of success of business. The Black Penny
customer relationship management will be discussed in this report. Digital technology has
increased production and profitability for businesses. This will help Black Penny also to achieve
its targets and goals.
Background of research
Research project will demonstrate the impact of digital technology on Black Penny
restaurant. The main objective of this report is to demonstrate impact of digital technology on
small medium business. This will be done by evaluating different theories and concepts of digital
technology. In addition to this, the impact of digital technology in terms of positive and negative
will be discussed for Black Penny restaurant in United Kingdom. The Black Penny is a Coffee
House & Kitchen service provider restaurant designed with modern minimalist with a Balinese
touch to keep people connected with the local atmosphere without leaving the comfort
effectively.
Rationals
This will help to assess changes, improvement and development made by Black Penny
with the use of digital technology, techniques and tools. In addition to this, customer satisfaction
and preference are the main objectives of business in order to increase profitability and
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