Research Project on Factors Affecting Staff Turnover in Ping Company

RESEARCH PROJECT
Stuff turnover in cosmetic company: A study on
Puig Company
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Table of Contents
Assignment 1: Research Proposal....................................................................................................4
CHAPTER 1: Introduction..............................................................................................................4
1.1 Research Aim and Rationale..................................................................................................4
1.2 Research Questions................................................................................................................5
1.3 Research Objectives...............................................................................................................5
1.4 Significance of the Research..................................................................................................5
Chapter 2: Literature Review ..........................................................................................................5
2.1 Introduction of Literature Review..........................................................................................5
2.2 Initial literature review ..........................................................................................................5
2.2.1 Importance of staff in cosmetic industry.............................................................................5
2.2.2 Factors affecting staff turnover ..........................................................................................5
2.2.3 Impact of staff turnover on organizational efficiency.........................................................6
2.3 Conclusion .............................................................................................................................6
Chapter 3: Methodology ..................................................................................................................6
3.1 Research Philosophy..............................................................................................................6
3.2 Research Approach.................................................................................................................6
3.3 Research Design....................................................................................................................7
3.3.1 Research Strategy/Methods.......................................................................................7
3.3.2 Research Methodology..................................................................................................7
3.3.3 Research Instrument/Tools............................................................................................7
3.4 Sampling.................................................................................................................................8
3.4.1 Identifying Population and Research Site......................................................................8
3.4.2 Sampling Strategy..........................................................................................................8
3.5 Ethical Implications................................................................................................................8
3.6 Research Scope and Limitations............................................................................................8
Chapter 4: Time-scale
..........................................................................................................................................................8
Chapter 5: Conclusion......................................................................................................................9
Assignment 2 : Research Project ...................................................................................................10
CHAPTER 1 : Introduction .........................................................................................................10
1.1 Research Aim and Rationale................................................................................................10
1.2 Research Questions..............................................................................................................10
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1.3 Research Objectives.............................................................................................................10
1.4 Significance of the
Research....................................................................................................................................11
Chapter 2: Literature Review ........................................................................................................11
2.1 Introduction of Literature Review........................................................................................11
2.2 Initial literature review .......................................................................................................11
2.2.1 Importance of staff in cosmetic industry.....................................................................11
2.2.2 Factors affecting staff turnover ...................................................................................11
2.2.3 Impact of staff turnover on organizational efficiency..................................................12
2.3 Conclusion ...........................................................................................................................12
Chapter 3: Methodology ................................................................................................................12
3.1 Research Philosophy............................................................................................................12
3.2 Research Approach...............................................................................................................12
3.3 Research Design..................................................................................................................13
3.3.1 Research Strategy/Methods.....................................................................................13
3.3.2 Research Methodology................................................................................................13
3.3.3 Research Instrument/Tools..........................................................................................13
3.4 Sampling...............................................................................................................................13
3.4.1 Identifying Population and Research Site....................................................................13
3.4.2 Sampling Strategy........................................................................................................13
3.5 Ethical Implications..............................................................................................................13
3.6 Research Scope and Limitations..........................................................................................14
Chapter 4: Findings (Data Analysis and Presentation)..................................................................14
Chapter 5: Discussion (Data Interpretation)...................................................................................17
Chapter 6: Conclusion, Recommendations and Implications for Further Research......................20
REFERENCES ..............................................................................................................................22
Appendix: Questionnaire ...............................................................................................................24
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Assignment 1: Research Proposal
Title of the project: Stuff turnover in cosmetic company: A study on Puig Company
CHAPTER 1: Introduction
The present investigation is going to be conducted for the purpose of studying factors
that are affecting a leading cosmetic brand of Spain i.e. “Puig”. Puig Beauty and Fashion Group
is the largest cosmetic company in Spain and is also considered as one of the world's leading
cosmetics and perfume companies. The above mentioned company is involved in manufacturing
of fine perfumes, cosmetics as well as toiletries and also operates in mass-market brands. With
the help of this study, it is to be answered that what are the major factors affecting staff turnover
and what is the impact of staff turnover on Puig Company’s performance.
1.1 Research Aim and Rationale
Aim: The aim of present investigation is to assess the factors affecting staff turnover in
Ping Company
Rationale
Within today's competitive environment, staff turnover has become a major problem
faced by every industry. From last few decades, cited managerial issue has gained awareness in
the cosmetic industry where issue of employee turnover exists within, most of organization
around the world Stovel and Bontis (2002). The investigation is going to identify the factors that
affect a leading cosmetic company of Spain named as “Puig Company”. The rationale behind
carrying out the present investigation is of assessing that employees in cited cosmetic company
are one of the important key forces that derive success and lead to competitive advantage. In
Puig Company, issue of staff turnover has been increased over last few years, as employees of
company are frequently leaving the organization. All of these affect the operational and financial
performance of business. Through this study, various factors affecting staff turnover in the
company are going to be identified, so that fruitful strategies can be suggested to “Puig
Company” for employee retention.
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1.2 Research Questions
The research herewith is going to answer the following questions:
 What are the major factors affecting staff turnover in Puig Company?
 What is the impact of staff turnover on Puig's overall performance?
 How employee retention in Puig can be improved?
1.3 Research Objectives
 To study the factors affecting staff turnover in the cosmetic industry.
 To investigate the impact of staff turnover on organizational efficiency of Puig Company.
 To recommend strategies to the management of Puig Company to improve the level of
employee retention.
1.4 Significance of the Research
The here proposed research is significant for the academicians, researchers as well as
managers of cosmetic industry.
Chapter 2: Literature Review
2.1 Introduction of Literature Review
Being a crucial part of present investigation, literature review includes findings and
suggestions of previous authors in regard to the factors that affect staff turnover.
2.2 Initial literature review
2.2.1 Importance of staff in cosmetic industry
Importance of staff is discussed in Ng and Sorensen (2008) for improving overall
performance of business and gaining competitive advantages. Author have revealed that
companies which invest on its employee’s professional and personal development can gain
competitive edge over their rivals and can have more committed workforce.
2.2.2 Factors affecting staff turnover
In recent, well economic enlistment in Spanish cosmetic industry has led to higher salary
packages. Hence, due to lack of good pay scale, people working in the industry can leave; thus,
staff turnover can be increased.
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2.2.3 Impact of staff turnover on organizational efficiency
According to the study carried pout by Tracey and Hinkin (2008) it can be said that the
organization is going to face major issues (in terms of operational and financial performance) due
to high level of staff turnover.
2.3 Conclusion
The above literature review has represented the factors affecting staff turnover as well as
the impact of here discussed managerial issue on the business performance of cited company. It
was found that staff turnover affects financial and operational performance in a negative way.
Chapter 3: Methodology
3.1 Research Philosophy
Research Philosophy is used to investigation the perception of researchers towards an
investigation. (Merriam, 2009) There are two research philosophies such as “Positivism” and
“Interpretivism”. In respect with the present investigation interpretivism philosophy is going to
as it suits the nature of investigation.
3.2 Research Approach
The research approach is used for the purpose of defining the way in which outcomes can
be attained. Inductive and deductive are two kinds of approaches that can be used for research
investigations. The foremost aim of this investigation is to study the factors affecting staff
turnover in Ping company therefore, deductive approach will be used as the research is based on
a specific company. Major rational behind using deductive approach is to have an in-depth
investigation into the topic.
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