(pdf) Samsung Project Report

Research Project on Samsung
Task P1
Research Proposal
A research proposal is a concise and coherent summary of your proposed research. It sets out the central
issues or questions that you intend to address. It outlines the general area of study within which your
research falls, referring to the current state of knowledge and any recent debates on the topic. It also
demonstrates the originality of your proposed research.
The proposal is the most important document that you submit as part of the application process. It gives
you an opportunity to demonstrate that you have the aptitude for graduate level research, for example, by
demonstrating that you have the ability to communicate complex ideas clearly, concisely, and critically.
The proposal also helps us to match your research interest with an appropriate supervisor.
https://www.birmingham.ac.uk/schools/law/courses/research/research-proposal.aspx
Task P2
Research methods are specific procedures for collecting and analyzing data. Developing your research
methods is an integral part of your research design. When planning your methods, there are two key
decisions you will make.
First, decide how you will collect data. Your methods depend on what type of data you need to answer
your research question:
Qualitative vs. quantitative: Will your data take the form of words or numbers?
Primary vs. secondary: Will you collect original data yourself, or will you use data that has already been
collected by someone else?
Descriptive vs. experimental: Will you take measurements of something as it is, or will you perform an
experiment?
Second, decide how you will analyze the data.
For quantitative data, you can use statistical analysis methods to test relationships between variables.
For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in
the data.
https://www.scribbr.com/category/methodology/
Primary Research
Primary research refers to research that has involved the collection of original data specific to a particular
research project (Gratton & Jones, 2010). When doing primary research, the researcher gathers
information first-hand rather than relying on available information in databases and other publications.
This type of research is often carried out with the goal of producing new knowledge, which is why
primary research is also referred to as original research. By doing primary research, researchers aim to
answer questions that haven’t been answered or even asked before. This degree of originality sets primary
research apart from secondary research.

Additionally, original research is crucial for researchers aiming to be published in academic journals,
which currently number over 40,000. The degree of originality of the research is a major criterion for
publication (Callaham, 2002).
Secondary Research
While primary research involves active participation from the researcher themselves, secondary research
involves the summary or synthesis of data and literature that has been organized and published by others.
When doing secondary research, researchers use and analyze data from primary research sources.
Secondary research is widely used in many fields of study and industries, such as legal research and
market research. In the sciences, for instance, one of the most common methods of secondary research is
a systematic review. In a systematic review, scientists review existing literature and studies on a certain
topic through systematic methods, appraising all available studies to synthesize their findings (Fitchburg
State University, 2020).
https://www.guide2research.com/research/primary-research-vs-secondary-research
Task P3
How to Conduct Primary Research
Primary research methods can generally be tailored to suit your business needs and are highly
customizable. The source of all primary research data is the population or demographic from which data
is collected. Once the target population has been identified, the next step is to decide the sample size for
which you would be collecting the data. Once the sample size has been decided, you can conduct your
first primary market research by collecting data in the following ways -
Direct Mail Questionnaires
One of the major methods to conduct a primary market research is to contact prospective customers via
direct mailers. This technique helps you receive feedback from potential customers with the help of a
well-structured, multi-question survey; and is an easy, fast, and error-free method
Although a very effective primary market research tool, mail response to such questionnaires from
potential customers tends to be very less. Therefore, a set of guidelines need to be followed to ensure that
the response rate for the survey is of acceptable standards. Some of the guidelines you can follow are -
Use Short and to the point questions
Questions should be addressed to specific individuals, and be of interest to the potential customers
Ensure that the questionnaire is not more than two pages in length
Add a professional, catchy cover letter with your mail, explaining the purpose of the survey
Provide an incentive to complete the questionnaire e.g. "$20 off your next purchase"
Telephonic Surveys
Telephonic surveys are an incredibly cost-effective primary market research tool. As a business owner,
you stand to gain from the fact that the questions can directly be asked from a prospective customer,
leading to impressive response rates. Some guidelines to be followed while conducting a telephone
survey, include -

Ensure you have a ready script available for an experienced phone-interviewer who can memorize the
questions
Hold prospective customer's attention by avoiding pauses or lengthy questions
Ask if a follow-up call can be made and provide incentive based on the same
Focus Groups
One of the most insightful primary market research techniques is focus group, wherein a small group of 8
to 12 potential customers are gathered together to collect relevant information about your products. You
need to assign a moderator to each focus group, which can facilitate in-depth discussions, as well as ask
important questions whenever necessary
Interviews
Interviews are similar to focus groups but have only one prospective customer speaking to a researcher
who begins the discussion and asks all the questions. As a primary research tool, an interview is generally
better suited for products that are too private for group discussions, such as financial services or personal
hygiene products.
In order to ensure the success of this market research technique, you need to select an interviewer who
can adapt the questions based on the discussion, allowing for a more in-depth customer perspective of
your product or service.
Observation
Observation market research involves watching the behavior of customers without interacting with them.
Observational techniques are especially helpful if you are a small business owner, and do not have the
necessary capital to conduct a focus group or interview study. By hiring trained marketing specialists who
can identify individual actions and watch how subjects respond to your products, you can gain critical
research data.
Generally, this sort of market research can either be done anonymously in a public setting such as
supermarkets, or with the knowledge of the customer in a controlled setting, for e.g. handling a new
unreleased electronic device and observe the customer navigate the software and UI.
https://www.outsource2india.com/kpo/articles/how-to-conduct-first-primary-research.asp
Task P4
4 Marketing Analytical tools
 Measuring the effectiveness of your website.
 Measuring the impact of your content marketing.
 Marketing ROI planning.
 Predictive lead scoring and predictive conversion rates
https://www.entrepreneur.com/article/241534
Samsung Marketing Analytical tools
Samsung's cooperation with JCommerce in the scope of business analytics has borne fruit in several
projects and continues to evolve with the emergence of new challenges, of which there are plenty in

today’s business environment. We spoke to Mr. Andrzej Czechowski, who in his role as Chief
Information Officer and Business Intelligence Head at Samsung Electronics. Polska is responsible for this
business area related to data processing, current trends in business analytics, practical tools, and the future
of business intelligence.
At this point, all of the companies we work with, regardless of the industry, are gradually becoming
analytical and IT companies. As Jeff Immelt, the CEO of General Electric, once said, we are waking up to
a new reality and can no longer run a business without business analytics. So, we spend more and more
time analyzing data and trends because it makes it much easier to make decisions. And because of that,
these decisions become more accurate and we can avoid a lot of mistakes thanks to an analysis of the past
and the knowledge of various phenomena that can be observed this way. If you want to run a business,
you have to know the numbers. Samsung's strategy here might not be unique, but we most certainly
would like to be a mature company and aware of these numbers, the ways in which we want to develop,
competition, and internal and external conditions.
https://dzone.com/articles/data-analysis-shaping-business-interview-with-sams
Task P5
Samsung Communication Research Outcomes in Appropriate Manner
Samsung Research is the advanced research and development (R&D) hub of Samsung’s Consumer
Electronics (CE) Division and IT & Mobile Communications (IM) Division. Samsung Research leads the
development of the future technologies with more than 10,000 researchers and developers working in
overseas R&D centers.
Under the vision of “Shape the Future with Innovation and Intelligence”, it is actively conducting
research and development (R&D) to identify new future growth areas and secure advanced technologies
for its products & services to create new value and improve people’s lives.
Core research themes at Samsung Research include artificial intelligence (AI), data intelligence, next-
generation communications, robot, Tizen, life care & new experiences, next-generation media, and
security. In particular, it is expanding its research scope to new promising fields to realize a new lifestyle
based on AI technologies.
The hub is working in collaboration with 14 overseas R&D centers in 12 countries worldwide and 7
global AI centers to secure innovative technologies and enhance its global R&D capacity. It is equally
maximizing technological cooperation through active open innovation with distinguished universities,
research institutes, and partner companies globally that have the world’s best technologies.
Samsung Research promises to continue working hard to become a global top research institute that
creates new values for the future through ceaseless innovation and intelligence.
https://research.samsung.com/whoweare
Task P6
Why is market research important for new business ideas?
Market research should never be underestimated. Many successful new businesses enjoy longevity
because their owners conduct regular market research to understand their target market, identify
consumer problems and pinpoint realistic competitors.

It’s the simplest way for entrepreneurs to keep up with market trends and maintain a competitive edge by
sizing up your business opportunity.
Market research can be carried out at various stages of a business life cycle, from pre-launch and beyond.
Having a greater understanding of your marketplace from the very start will enable you to create a sound
business strategy to establish and grow your brand into one that’s better than the competition.
Define the objectives of your market research
The scope of the market research you’ll undertake is influenced by your overall objectives – what do you
want to learn about your market and the external factors influencing it?
The objectives will also determine the types of market research that you need to undertake in order to be
successful:
Primary market research covers the following:
 Monitoring the effectiveness of sales
 Ascertaining the quality of services provided by competitors
 Understanding the channels of communication used by competitors
 Assess the active competition within the market
Secondary market research covers the following:
 Published company reports data
 Existing surveys and studies
 Newspaper reports
 Government data
Primary market research is a kind of market research that can be carried out individually or as a business,
with the aim of collecting unique data that can be used to improve products, services and overall
functionality.
Secondary market research is a different type of market research as it relies on information that’s already
available from a variety of sources.
The key steps of successful market research
There are four important steps to any successful market research study:
 Investigate whether similar research has previously been carried out
 If so, analyse the existing relevant data that meets your objectives – providing it meets your budget
 How will the existing data be used and by whom?
 Do you need to conduct your own primary market research too? If so, with whom?
https://www.bl.uk/business-and-ip-centre/articles/why-is-market-research-important-for-new-business-
ideas

Objectives of Samsung market research
Marketing objective of the Samsung that the future of electronics is inspiring the world and create the
future. The objective of the company is to lead innovations in technology, solution and product that
inspire communities all over the world to create a better world (SAMSUNG, 2014). The company is
dedicated to offering new values and standards in the industry and people as well as fulfil the values of its
employees, partners, and clients. Samsung Electronics wants to produce a future that is promising and
join the different countries people together through technology. Moreover, the Samsung objective of 2020
is to achieve annual sales of USD 400 billion and develop brand value of Samsung Electronics among the
top five in the world. Samsung main pillars of organizational culture are creativity, partnership, and great
people. The company mainly focused on delivering the world’s best quality products and services through
innovative process and operational excellence (Michell, 2010). Moreover, Samsung looks forward in
healthcare and biotechnology areas to exploring its business in these segments. The company will look
for continuously improve its capacity, competitiveness, and innovation. Although, Secondary market
research is re-use of a second party of any data collected by a first party or parties. So, the above
discussion explains a manner of secondary market research
https://www.grin.com/document/278578#:~:text=Objective%3A%20Marketing%20objective%20of
%20the,world%20(SAMSUNG%2C%202014).
Task P7
Samsung Alternative Mythology
The market entry strategy for Samsung is characterized as the arranging and execution of conveying
products or administrations to another target global business sector. It frequently obliges building up and
further overseeing contracts in another outside nation. Samsung can extend their business through
business stability, increased sales and brand awareness by entering new market. By using waterfall
strategy, their business is spread in international markets successively. Initially Samsung enters a new
market and sets up a character in the same. Samsung will estimate the potential market size and revenue
patterns, ID of target fragment, formation of brand mindfulness, distinguishing proof and making of
conceivable circulation channels lastly detailing and usage of offers system. Every one of these
procedures at individual stage is subject to the type of product and the life cycle. Once the product
identity is set up in the new market, the gaining from the same is used to venture into another new market,
fairly with comparative structure, successively. Learning is an iterative process in such a methodology
definition, and it is a less unsafe procedure of extension of business. The next strategy will be sprinkler
strategy.
https://www.ipl.org/essay/Samsung-Alternative-Strategies-F35DCC57EAJFR
Task M1
Evaluate Research Approaches
Evaluation research, also known as program evaluation, refers to research purpose instead of a specific
method. Evaluation research is the systematic assessment of the worth or merit of time, money, effort,
and resources spent in order to achieve a goal.
Evaluation research is closely related to but slightly different from more conventional social research. It
uses many of the same methods used in traditional social research, but because it takes place within an

organizational context, it requires team skills, interpersonal skills, management skills, political smartness,
and other skills that social research does not need much. Evaluation research also requires one to keep in
mind the interests of the stakeholders.
Evaluation research is a type of applied research, and so it is intended to have some real-world effect.
Many methods like surveys and experiments can be used to do evaluation research. The process of
evaluation research consisting of data analysis and reporting is a rigorous, systematic process that
involves collecting data about organizations, processes, projects, services, and/or resources. Evaluation
research enhances knowledge and decision-making and leads to practical applications.
https://www.questionpro.com/blog/evaluation-research-definition-methods-and-examples/#:~:text=What
%20is%20evaluation%20research%3F,order%20to%20achieve%20a%20goal.
Task M2
Data Collection Merits and Demerits
Whether you are using our phones, watching our TVs, paying for goods with our digital wallet, measuring
your fitness with our apps, or making your home smarter, we strive to provide you a seamless experience.
In order to deliver these experiences in a way that adds value to you, there are often times when Samsung
seeks to collect data about your use of our products and services.
At Samsung, we recognize the importance you place on the value of your privacy and we want you to
know that we do, too. To better customize your experience, when you use Samsung products and
services, we may ask you to provide information about who you are, how you use your device, and what
interests you, such as the websites, apps, TV shows and online content you like. We also recognize the
importance of protecting your privacy and information. Our products and services are designed with
privacy and security at top of mind. Let us tell you a bit more about how.
• Galaxy Phones & Privacy: our phones have many features designed to protect your data should
your phone be lost, stolen or used without your permission. Features such as fingerprint, facial and iris
authentication are designed to ensure that you, and only you, can access and use your phone.
• Knox & Privacy: the protection of your personal data is supported by industry-leading security.
Samsung has developed a defense-grade security solution called Knox that is built into the architecture of
our devices. Data that you store in Knox is protected by one of the highest levels of encryption currently
available. This technology is not just for mobile devices but can also be used to help secure information
traveling through connected devices in the world of the Internet of Things (IoT).
• Payments & Privacy: our digital wallet, Samsung Pay, incorporates a technology called
tokenization that securely stores your payment card data for use in payment transactions with Samsung
Pay. To learn more, please see the Samsung Pay Privacy Notice.
• Smart TVs & Privacy: we use encryption on our Smart TVs for the storage and transmission of
your information when you use apps or surf the Internet on your Smart TV. You also can make choices
about the types of information that your Smart TV collects to provide you with personalized
recommendations. To learn more, please see the Smart TV Privacy Policy.
• Appliances & Privacy: connected appliances, such as our Family Hub refrigerators, use information
you provide to enable features such as calendar sharing and shopping lists. These devices also feature
services that allow you to order products through third parties. The data you provide is secured with
industry-standard encryption to help protect your information.

• Samsung Ads & Privacy: we aim to provide you with advertisements that are customized to your
interests. We also provide you with the option to limit the types of ads you receive, and we respect the
choices you make. To learn more, please see the Samsung Ads Privacy Notice.
Our priority is to use the information we collect to enhance your experience with our products and
services. Customer satisfaction is very important to us and our customers drive the way we innovate our
products and services. We use the data we collect to learn about what products and services our customers
use and like, and where we can improve. Delivering to you a personalized, seamless experience that you
find valuable can only be crafted if we know what works for you. We are committed to protecting your
privacy while providing the best possible product and service experience to you. To learn more about our
privacy practices and the choices available to you, please see our Privacy Policy.
https://www.samsung.com/us/account/our-approach-to-privacy/
Task M3
Outcome of research
Outcomes research seeks to understand the end results of particular health care practices and
interventions. End results include effects that people experience and care about, such as change in the
ability to function. In particular, for individuals with chronic conditions—where cure is not always
possible—end results include quality of life as well as mortality. By linking the care people get to the
outcomes they experience, outcomes research has become the key to developing better ways to monitor
and improve the quality of care. Supporting improvements in health outcomes is a strategic goal of the
Agency for Healthcare Research and Quality.
Outcomes research has altered the culture of clinical practice and health care research by changing how
we assess the end results of health care services. In doing so, it has provided the foundation for measuring
the quality of care. The results of AHRQ outcomes research are becoming part of the "report cards" that
purchasers and consumers can use to assess the quality of care in health plans. For public programs such
as Medicaid and Medicare, outcomes research provides policymakers with the tools to monitor and
improve quality both in traditional settings and under managed care. Outcomes research is the key to
knowing not only what quality of care we can achieve, but how we can achieve it. Several faculty
members in Hopkins GIM are internationally recognized experts in outcomes research.
Objectives
Marketing objective of the Samsung that the future of electronics is inspiring the world and create the
future. The objective of the company is to lead innovations in technology, solution and product that
inspire communities all over the world to create a better world (SAMSUNG, 2014). The company is
dedicated to offering new values and standards in the industry and people as well as fulfil the values of its
employees, partners, and clients. Samsung Electronics wants to produce a future that is promising and
join the different countries people together through technology. Moreover, the Samsung objective of 2020
is to achieve annual sales of USD 400 billion and develop brand value of Samsung Electronics among the
top five in the world. Samsung main pillars of organizational culture are creativity, partnership, and great
people. The company mainly focused on delivering the world’s best quality products and services through
innovative process and operational excellence (Michell, 2010). Moreover, Samsung looks forward in
healthcare and biotechnology areas to exploring its business in these segments. The company will look
for continuously improve its capacity, competitiveness, and innovation. Although, Secondary market

research is re-use of a second party of any data collected by a first party or parties. So, the above
discussion explains a manner of secondary market research.
Goal: Samsung has decided its quantitative and qualitative goals for futures. The company quantitative
goal is attained the USD 400 billion figure of sales and become No.1 in IT industry at global level (Butow
& Watson, 2013). In addition, Samsung qualitative goals are known as a creative leader in the world and
becoming position in top 10 world’s best workplaces that attracts the world’s best talented people. Further
marketing mix like –price, promotion, product, place have a good way to reach the target market by the
selecting of above marketing goals.
https://www.grin.com/document/278578#:~:text=The%20objective%20of%20the%20company,world
%20(SAMSUNG%2C%202014).
Task M4
Present Situation
Visual Display Business
We continued to build on our leadership in the global TV market in 2019, where we have remained No. 1
position for 14 consecutive years and gained more than 30% market share for the first time. This is the
result of our constant efforts to create advanced and innovative products and reflect consumer
preferences. ‘The Frame’ features ‘Art Mode’, which transforms the screen into a dynamic picture frame
to display artwork or photos when not in use. This advanced TV, now in its third year since the launch,
uses a QLED display to realize more vivid high definition and includes a ‘One Invisible Connection’ that
integrates all the wires connected to the TV into a single translucent optical cable. This means it can be
easily positioned almost anywhere in a room. ‘The Serif’, first released in 2016, is designed for aesthetic
value. In 2019, we added the option of larger displays, featuring 43, 49, and 55-inch models to meet the
demand for larger, more immersive screens. Based on an analysis of the millennial generation's
familiarity with mobile content, ‘The Sero’ provides a portrait mode viewing experience that is different
from the traditional TV. The Sero's portrait mode viewing delivers a mobile-optimized experience, while
also allowing users to rotate the screen for traditional landscape mode viewing
Home Appliances Business
Samsung Electronics strives to consistently introduce new paradigms for home appliances through
thoughtful products and services that are acutely attuned to the rapidly evolving lifestyles of consumers
around the world. In 2019, we unveiled Project PRISM, bringing forth a new philosophy in the home
appliances industry and cementing our lead in a new era of personalized home appliances. Samsung's
customizable refrigerator ‘BESPOKE’, which allows customers to customize product type, color, and
finish according to their personal preferences and lifestyles, changed the course of trends in the
refrigerator market. ‘Grande AI’, a washer-dryer set powered by artificial intelligence, learns customers'
usage patterns and preferences to provide an extraordinary custom-fit experience. Samsung Electronics
will continue to present innovative lifestyle home appliances that reflect the unique characteristics and
needs of consumers across generations. In addition to lifestyle variations, consumers today are
increasingly looking to home appliances to address environmental concerns such as dust pollution and
heatwaves. Samsung is answering those concerns with products specialized to protect against dust,
allergens, and bacteria. This line-up includes the Wind-Free™ air conditioner, the clothing care device
AirDresser, the Cube air purifier, the cordless stick vacuum cleaner Samsung Jet™, and the dust disposal
solution Clean Station™. Samsung has been at the forefront of developing Internet of Things (IoT) and

artificial intelligence (AI) capabilities for home appliances through products like the Family Hub
refrigerator, the industry-first IoT-enabled refrigerator that has been recognized with CES Innovation
Awards for five consecutive years. We will continue to seek out IoT solutions that will maximize
convenience and enrich our customers' everyday experiences.
Health and Medical Equipment Business
We develop and manufacture medical imaging equipment, such as digital X-ray devices, for customers
around the world. One of our major digital X-ray devices, the ceiling mounted GC85A, provides clear and
excellent image quality using technology, such as image noise reduction. It provides greatly enhanced
convenience functions, including an automatic adjustment of the shooting position according to the
patient's posture. This allows medical staff to make quick and accurate diagnoses while minimizing
patient discomfort. Another digital X-ray device, the premium mobile GM85, maximizes mobility and
offers excellent image quality and smooth driving performance. It can take 220 images in one charge. In
addition, its lightweight and compact user-centered design increases the efficiency of medical treatment.
The AccE detector is a core part of our digital X-ray devices and a model with enhanced waterproofing,
dustproofing, and durability in comparison to the previous models. The technology helps to prevent
equipment contamination and infections in hospitals. We continue to innovate by integrating various
technologies into medical imaging equipment. Recently, we applied AI technology and image/signal
processing technology, such as automatic lung nodule detection function, to equipment development to
improve the accuracy of diagnosis. In addition, we have developed a Smart Center function that connects
several digital X-ray devices to the network to check the status of equipment use in real time and to
facilitate quick maintenance.
https://images.samsung.com/is/content/samsung/p5/uk/aboutsamsung/pdf/
Sustainability_report_2020_en_F.pdf
Future Situation
Samsung’s innovation focus not only drives our entire network, it also inspires us to work toward
advancing human progress by contributing to our communities through innovation and investment in
society. We are always looking for ways to use our skills, ideas, and products to inspire innovation,
empower lives and create greater positive societal value
Firefighters face many challenges in fighting fires - charging into a burning building or being at risk of
being overcome by toxic fumes and the excruciating heat. However, many firefighters cite, perhaps
counterintuitively, the darkness as one of the biggest challenges. Often in a fire situation, it is the total
lack of vision caused by soot and smoke that engulfs and hides unconscious or disoriented victims.
Imagine yourself as a firefighter. You rush into a burning building to look for survivors. On your back,
you are carrying equipment weighing between 20kgs to 35 kgs, you are running upstairs that might give
way at any minute, the ceiling above you is collapsing, and the oxygen in your air tank is rapidly being
depleted. Struggling against the rising smoke and heat, you have minutes, maybe only seconds, to locate
survivors, but there is minimal visibility in the smoke-filled rooms around you. SAMSUNG
ELECTRONICS ILLUMINATES PATH TO IGNIS SURVIVORS FOR FIREFIGHTERS ACROSS
KOREA 012 Sustainability Report 2018 013 Sustainability Report 2018 In a fire, both from a victim’s
and a firefighter’s perspective, the deadliest enemy is the darkness which leaves rescuers virtually blind.
To be able to locate survivors in absolute darkness, firefighters must be equipped with thermal
observation devices (TODs) or thermal imaging cameras, which illuminate survivors’ body heat against
the dark. However, there are several critical issues with the status quo. Firstly, conventional TODs require
firefighters to hold them, tying up their hands from actual rescue or water extinguishing work. Secondly,

devices in the current market are heavy and unwieldy. Weighing over 1 kg, they are an extra burden for
firefighters already carrying heavy loads. Finally, these devices are extremely costly. Costing roughly 2
million KRW or 2,000 USD per device, many fire stations are not able to afford these cameras or perhaps
only limited numbers within their existing budgets. If the firefighting rescue team has access to a TOD,
often the team leader will hold it, searching for survivors on behalf of the whole team. The fact that
increasingly many fires start in tall buildings further exacerbates the situation. In February 2016,
members of Samsung Electronics’ C-Lab (Creative Lab), internal idea incubator, received an entry for
Samsung Tomorrow Solution by a firefighter at Dongducheon Fire Station in the outskirts of Seoul. The
firefighterdescribed the difficulties he faced as an emergency responder without access to a TOD and
wanted to know if there was a way that Samsung could use its innovative technology to help. The
firefighterdescribed a recent mission in which only after the fire had been fully exterminated, he realized
that a victim, an old man, had been nearby but he had not been able to see him. It devastated him to
contemplate that he could have saved the man if only he had access to a TOD at the time. To address
these difficulties, Samsung partnered with a group of college students to devise a new design. Straight
from the conceptual stage, we worked in collaboration with actual firefighters, receiving practical
feedback and design ideas. After nine months of development, we announced ‘Ignis,’ a lightweight,
wearable thermal imaging device and gas mask visorforfirefighters. Ignis, only weighing 350g, is 70%
lighter than currently available models. Being wearable, the new product also frees up rescuer’s hands.
When asked about why they took on this project, Samsung C-lab members said that they thought it was
quite extraordinary that their knowledge and creativity could meaningfully help people like firefighters -
people they viewed as heroes - was quite extraordinary. Samsung has distributed 1,000 Ignis devices
across the country’s fire stations, safety centers, and National Counter-Terrorism centers, free of cost. We
believe that Ignis is a prime example of how we at Samsung aspire to use innovation to create value in
society. Creating such positive impact is the number one reason why we will continue to push ourselves
to innovate and make a difference in the world around us. 014 Sustainability Report 2018 015
Sustainability Report 2018 Samsung’s Relúmĭno, meaning light up again, is an innovative visual aid
application that works with the Gear VR created by Samsung’s C-Lab to enhance vision for people with
low vision. C-Lab members came up with the idea after reading an article saying that 92% of visually
impaired people consider watching TV their favorite form of entertainment. “At first, I thought this must
be incorrect,” says C-Lab member Jeonghun Cho. “Then I discovered that only 14% (36 million) of the
visually impaired are totally blind. The remaining 86%(217 million) have ‘low vision’ and are able to
determine the difference between light and dark.” After learning that there are millions of people
worldwide who, like Mr. Noh, have low vision but may have to live life as if they were completely blind
due to a lack of access to resources to meet their needs, C-Lab members sought to develop a product that
could dramatically improve their quality of life. Mr. Cho says, “I was hopeful that we could improve their
residual vision in the way that glasses might by utilizing high-quality visual aids. There is a variety of
equipment options on the market today to help aid low vision, but the problem is that most of them are
very expensive, costing thousands of dollars. Therefore, we set out to provide something more
approachable and affordable by using smartphones and virtual reality(VR) which are both widely used
today. Smartphones and Gear VR replace costly visual aid products.” SAMSUNG LIGHTS UP THE
WORLD FOR THE VISUALLY IMPAIRED RELÚMĬNO Young-Suh Noh is no ordinary pianist.
Footage of him playing Chopin’s Ballade No. 1 on the piano inspired renowned composer Maria
Leontjewa to dedicate a piano piece to him and to invite him to debut it himself at a concert in Germany.
However, it is not just the beautiful sound that Mr. Noh creates on the piano that is extraordinary.
https://www.samsung.com/us/smg/content/dam/samsung/us/aboutsamsung/2017/
Sustainability_Report_2018_en.pdf