Red Origin Business Solution Design: A Case Study

Running head: MANAGEMENT
Business solution design: A case study of Red Origin
Name of the student:
Name of the university:
Author note:

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Contents
INTRODUCTION......................................................................................................................2
Data collection...........................................................................................................................2
FEEDBACK SESSION.............................................................................................................6
DATA ANALYSYS .................................................................................................................8
Business and processes..............................................................................................................8
Internal analysis.........................................................................................................................9
SWOT....................................................................................................................................9
4 Ps marketing mix.....................................................................................................................9
Scenario....................................................................................................................................12
Internal.................................................................................................................................12
Corporate strategy of Red Origin.........................................................................................12
Business level strategy of Red Origin..................................................................................13
External................................................................................................................................14
PESTLE Analysis.................................................................................................................14
Ansoff Matrix.......................................................................................................................15
Customer journey mapping......................................................................................................16
References................................................................................................................................19

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INTRODUCTION
Business needs to be such, which caters to the needs of the clients and customers.
Innovation in the business operations is effective for luring more and more audience towards
the brand image. Researching the ways of satisfying the clients is a rational approach towards
achieving higher competitive advantage from the contemporary brands. Innovation is one of
the means for upgrading the standards and quality of the products and services. This
assignment attempts to analyse the business management of Red Origins clothing company.
Data collection and analysis expands the scope and arena of the analysis.
Data collection
Data in a research is collected through primary and secondary methods, which are
further subdivided into qualitative and quantitative. Primary quantitative is where survey is
used. In primary qualitative, interviews are used for collecting the relevant data. On the other
hand, secondary data is when the researcher uses case studies, journal articles and websites
for collecting the necessary data. In this research, focus group interview has been chosen for
collecting the data. The sampling technique was probability, where the criteria were potential
bloggers in Bangladesh. For the convenience, the samples were divided into three groups of
7-8 members. In one group, there were 8 youths from different schools and universities. The
other group consisted of working people belong to middle age with minimum- high salary.
The third group consisted of 4 bloggers. All of these members were involved in a discussion
on the business design solutions and management of Red Origins. Feedbacks were also
collected.
Exchange of information and opinions

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Most of the samples lacked brand awareness. The students said that the brand is a new
one. Even the working group expressed that they are unfamiliar about the launch of this
brand. Due to their busy schedules, they prefer those brands, which have huge online
presence. Absence of website deprives the bloggers to write reviews on the latest arrivals of
the apparels, which aggravates the complexities towards making the purchase decisions.
QUESTION ANSWER SESSION
To which age group do you belong?
 18-20
 20-30
 30-40
Q2: What is your gender?
 Male
 Female
Q3: How often do you buy clothes?
 Frequently
 Rarely
 Occasionally
Q4. Which channels do you think are effective for gaining information on the discounts,
schemes and offers on clothes?
 Social media
 Magazines
 Television advertisements
Q5. What are the factors, which influences your purchasing power and decision regarding
the clothes of Red Origins?
 Quality
 Price