(pdf) Samsung Project Report

Research Project on Samsung
Task P1
Research Proposal
A research proposal is a concise and coherent summary of your proposed research. It sets out the central
issues or questions that you intend to address. It outlines the general area of study within which your
research falls, referring to the current state of knowledge and any recent debates on the topic. It also
demonstrates the originality of your proposed research.
The proposal is the most important document that you submit as part of the application process. It gives
you an opportunity to demonstrate that you have the aptitude for graduate level research, for example, by
demonstrating that you have the ability to communicate complex ideas clearly, concisely, and critically.
The proposal also helps us to match your research interest with an appropriate supervisor.
https://www.birmingham.ac.uk/schools/law/courses/research/research-proposal.aspx
Task P2
Research methods are specific procedures for collecting and analyzing data. Developing your research
methods is an integral part of your research design. When planning your methods, there are two key
decisions you will make.
First, decide how you will collect data. Your methods depend on what type of data you need to answer
your research question:
Qualitative vs. quantitative: Will your data take the form of words or numbers?
Primary vs. secondary: Will you collect original data yourself, or will you use data that has already been
collected by someone else?
Descriptive vs. experimental: Will you take measurements of something as it is, or will you perform an
experiment?
Second, decide how you will analyze the data.
For quantitative data, you can use statistical analysis methods to test relationships between variables.
For qualitative data, you can use methods such as thematic analysis to interpret patterns and meanings in
the data.
https://www.scribbr.com/category/methodology/
Primary Research
Primary research refers to research that has involved the collection of original data specific to a particular
research project (Gratton & Jones, 2010). When doing primary research, the researcher gathers
information first-hand rather than relying on available information in databases and other publications.
This type of research is often carried out with the goal of producing new knowledge, which is why
primary research is also referred to as original research. By doing primary research, researchers aim to
answer questions that haven’t been answered or even asked before. This degree of originality sets primary
research apart from secondary research.

Additionally, original research is crucial for researchers aiming to be published in academic journals,
which currently number over 40,000. The degree of originality of the research is a major criterion for
publication (Callaham, 2002).
Secondary Research
While primary research involves active participation from the researcher themselves, secondary research
involves the summary or synthesis of data and literature that has been organized and published by others.
When doing secondary research, researchers use and analyze data from primary research sources.
Secondary research is widely used in many fields of study and industries, such as legal research and
market research. In the sciences, for instance, one of the most common methods of secondary research is
a systematic review. In a systematic review, scientists review existing literature and studies on a certain
topic through systematic methods, appraising all available studies to synthesize their findings (Fitchburg
State University, 2020).
https://www.guide2research.com/research/primary-research-vs-secondary-research
Task P3
How to Conduct Primary Research
Primary research methods can generally be tailored to suit your business needs and are highly
customizable. The source of all primary research data is the population or demographic from which data
is collected. Once the target population has been identified, the next step is to decide the sample size for
which you would be collecting the data. Once the sample size has been decided, you can conduct your
first primary market research by collecting data in the following ways -
Direct Mail Questionnaires
One of the major methods to conduct a primary market research is to contact prospective customers via
direct mailers. This technique helps you receive feedback from potential customers with the help of a
well-structured, multi-question survey; and is an easy, fast, and error-free method
Although a very effective primary market research tool, mail response to such questionnaires from
potential customers tends to be very less. Therefore, a set of guidelines need to be followed to ensure that
the response rate for the survey is of acceptable standards. Some of the guidelines you can follow are -
Use Short and to the point questions
Questions should be addressed to specific individuals, and be of interest to the potential customers
Ensure that the questionnaire is not more than two pages in length
Add a professional, catchy cover letter with your mail, explaining the purpose of the survey
Provide an incentive to complete the questionnaire e.g. "$20 off your next purchase"
Telephonic Surveys
Telephonic surveys are an incredibly cost-effective primary market research tool. As a business owner,
you stand to gain from the fact that the questions can directly be asked from a prospective customer,
leading to impressive response rates. Some guidelines to be followed while conducting a telephone
survey, include -

Ensure you have a ready script available for an experienced phone-interviewer who can memorize the
questions
Hold prospective customer's attention by avoiding pauses or lengthy questions
Ask if a follow-up call can be made and provide incentive based on the same
Focus Groups
One of the most insightful primary market research techniques is focus group, wherein a small group of 8
to 12 potential customers are gathered together to collect relevant information about your products. You
need to assign a moderator to each focus group, which can facilitate in-depth discussions, as well as ask
important questions whenever necessary
Interviews
Interviews are similar to focus groups but have only one prospective customer speaking to a researcher
who begins the discussion and asks all the questions. As a primary research tool, an interview is generally
better suited for products that are too private for group discussions, such as financial services or personal
hygiene products.
In order to ensure the success of this market research technique, you need to select an interviewer who
can adapt the questions based on the discussion, allowing for a more in-depth customer perspective of
your product or service.
Observation
Observation market research involves watching the behavior of customers without interacting with them.
Observational techniques are especially helpful if you are a small business owner, and do not have the
necessary capital to conduct a focus group or interview study. By hiring trained marketing specialists who
can identify individual actions and watch how subjects respond to your products, you can gain critical
research data.
Generally, this sort of market research can either be done anonymously in a public setting such as
supermarkets, or with the knowledge of the customer in a controlled setting, for e.g. handling a new
unreleased electronic device and observe the customer navigate the software and UI.
https://www.outsource2india.com/kpo/articles/how-to-conduct-first-primary-research.asp
Task P4
4 Marketing Analytical tools
Measuring the effectiveness of your website.
Measuring the impact of your content marketing.
Marketing ROI planning.
Predictive lead scoring and predictive conversion rates
https://www.entrepreneur.com/article/241534
Samsung Marketing Analytical tools
Samsung's cooperation with JCommerce in the scope of business analytics has borne fruit in several
projects and continues to evolve with the emergence of new challenges, of which there are plenty in

today’s business environment. We spoke to Mr. Andrzej Czechowski, who in his role as Chief
Information Officer and Business Intelligence Head at Samsung Electronics. Polska is responsible for this
business area related to data processing, current trends in business analytics, practical tools, and the future
of business intelligence.
At this point, all of the companies we work with, regardless of the industry, are gradually becoming
analytical and IT companies. As Jeff Immelt, the CEO of General Electric, once said, we are waking up to
a new reality and can no longer run a business without business analytics. So, we spend more and more
time analyzing data and trends because it makes it much easier to make decisions. And because of that,
these decisions become more accurate and we can avoid a lot of mistakes thanks to an analysis of the past
and the knowledge of various phenomena that can be observed this way. If you want to run a business,
you have to know the numbers. Samsung's strategy here might not be unique, but we most certainly
would like to be a mature company and aware of these numbers, the ways in which we want to develop,
competition, and internal and external conditions.
https://dzone.com/articles/data-analysis-shaping-business-interview-with-sams
Task P5
Samsung Communication Research Outcomes in Appropriate Manner
Samsung Research is the advanced research and development (R&D) hub of Samsung’s Consumer
Electronics (CE) Division and IT & Mobile Communications (IM) Division. Samsung Research leads the
development of the future technologies with more than 10,000 researchers and developers working in
overseas R&D centers.
Under the vision of “Shape the Future with Innovation and Intelligence”, it is actively conducting
research and development (R&D) to identify new future growth areas and secure advanced technologies
for its products & services to create new value and improve people’s lives.
Core research themes at Samsung Research include artificial intelligence (AI), data intelligence, next-
generation communications, robot, Tizen, life care & new experiences, next-generation media, and
security. In particular, it is expanding its research scope to new promising fields to realize a new lifestyle
based on AI technologies.
The hub is working in collaboration with 14 overseas R&D centers in 12 countries worldwide and 7
global AI centers to secure innovative technologies and enhance its global R&D capacity. It is equally
maximizing technological cooperation through active open innovation with distinguished universities,
research institutes, and partner companies globally that have the world’s best technologies.
Samsung Research promises to continue working hard to become a global top research institute that
creates new values for the future through ceaseless innovation and intelligence.
https://research.samsung.com/whoweare
Task P6
Why is market research important for new business ideas?
Market research should never be underestimated. Many successful new businesses enjoy longevity
because their owners conduct regular market research to understand their target market, identify
consumer problems and pinpoint realistic competitors.