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Research Project on Travel and Tourism Sector Assignment

   

Added on  2021-01-02

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RESEARCH PROJECT

TABLE OF CONTENTSTOPIC:.............................................................................................................................................1TASK 1............................................................................................................................................11.1 Project Specification.............................................................................................................11.2 Factors that contribute to the process of research project selection......................................21.3 Undertake Critical Review....................................................................................................21.4 Research methodologies........................................................................................................51.5 Appropriate Plan and Procedures. ........................................................................................7..........................................................................................................................................................8TASK 2............................................................................................................................................82.1 Match Resources efficiently to the research question or hypothesis....................................82.2 Data collection with the help of Questionnaire.....................................................................92.3 Recording and collation of data in form of thematic presentation......................................10TASK 3..........................................................................................................................................163.1 Research Evaluation Techniques........................................................................................163.2 Interpretation.......................................................................................................................163.3 Recommendations...............................................................................................................20TASK 4..........................................................................................................................................21Covered in Poster......................................................................................................................21CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22

TOPIC:“The influence of digital technology in the travel and tourism sector.” TASK 11.1 Project SpecificationIntroduction and BackgroundThe travel and tourism has always relied heavily in automation to provide customerservice. Technological advances have change the way people travel and the new developmentpromise an event more interactive as well as exciting experience. It is true that technologicaladvancements brings drastic changes in the tour and travel industry. Digital transformationtrends are now abundantly visible in several industries such as banking, media, entertainmentand healthcare. Information Communication technology (ICT) is one of the advance technologythat plays a major role in travel and tourism industry (Lee, Son and Kim, 2016). The integrationof ICT in the travel and tourism sectors in very important for the success of the tourism companyas it facilitated an individual to access all the information from anywhere. It becomes very easyfor the tourism company to reach the target audience across the international boundaries in asingle click on the keypad after the beginning of web technologies, mobile, computer etc. ICThas transformed the landscape of the travel and tourism globally. This present research is done in context to Tourism Union Internation Group (TUI) as itis one of the biggest leisure, travel and tourism enterprise in the world. It was founded in 1923and its headquarters are located in Hannover, Germany. TUI has six European airlines, thebiggest holiday fleet in Europe and various tour operators based in Europe. Aim and Objectives Aim: To examine the impact of Information Communication technology (ICT) in travel andtourism industry. A study on Tourism Union Internation Group (TUI). Objectives:To understand the concept of Information and Communication Technology (ICT).To determine the significance of Information Communication Technology (ICT) in thesuccess of tourism enterprise. To identify the challenges faced by TUI in implementing Information CommunicationTechnology within organisation. 1

To provide ways for implementing Information Communication Technology (ICT) in thecompany. Research Questions:11What is the concept of Information Communication Technology (ICT)?11What is the significance of Information Communication Technology (ICT) in the successof tourism enterprise?11What are the challenges faced by tourism company in implementing InformationCommunication Technology within organisation?11What are the ways for implementing Information Communication Technology (ICT) inthe company?1.2 Factors that contribute to the process of research project selection.Technology has transformed the landscape of travel and tourism industry globally and ithas become one of the most popular topic. The reason for selection of topic Information andCommunication Technology (ICT) is effective and high speed infrastructure of ICT as well assoftware application in the travel and tourism industry. Thus, with studying this topic, researcherwill gain knowledge and understanding of benefits and challenges of ICT (Khatoun andZeadally, 2016). Further, the personal interest of researcher in this particular topic is also anotherreason for selecting the topic as scholar is highly interested in examining the impact ofInformation Communication technology (ICT) in travel and tourism industry. Another reason due to which this topic is selected is determining how technology cancontribute in growth and development of tourism sector. Moreover, what further opportunitieslies which can be utilised by tourism sector. Besides this, study will help in analysing howvarious tools and techniques are used by different companies in travel and tourism sector.Alongside it, what changes has occurred in tourism industry and how it has impacted onbusinesses operating within it. 1.3 Undertake Critical ReviewConcept of Information Communication Technology (ICT).According to Madon and Krishna, (2018) Information and Communication Technologyprovides access to information through telecommunications. It includes internet, cell phones,wireless network and all other communication mediums. All the businesses in today's era usingICT because it has transformed the entire operations and functions that is profitable for the2

businesses. It has drastically changes how people communicate, work and live and learn. As perthe Chen and Schulz, (2016) ICT plays an effective role in growth and development of traveland tourism industry through the impressive as well as high speed ICT infrastructure along withsoftware application. Further, it also allows effective supply chain management and customermanagement relation in order to combines into a respective source which assist a variety ofoperations, selection of products, ordering, accomplishment, tracking, payments and reporting tobe performed with one casual to use instrument. However, Keane, Keane and Blicblau, (2016)stated that, Information and Communication Technology has become the most important base oftravel and tourism industry. It is the extensional terms for information technology that emphasizeon the role of united communication. There are mainly six trends that is continuouslycontributing towards growth and development are AR & VR (Augmented and Virtual Reality),AI (Artificial Intelligence), IOT (Internet of Things), W-Fi Connectivity, Wireless devices andVoice Technologies (Top Trends of technology in Travel and Tourism, 2018). Significance of Information Communication Technology (ICT) in the success of TUIAs per the view point of Kasemsap, (2017) it is fact that technology has changed theentire landscape of tour and travel industry. Technology has brought the functions and operationof TUI to be very effective and fast. Technology has reduces and control the operations cost,raise the efficiency in the operations as well as improve the services along with the experience ofcustomers. The emergence of technologies has benefited both travellers and tour operators invery profound manner. However, Inversini and Rega, (2018) stresses that, technology has aidtravel and tourism sectors as well as hospitality industry to replace costly human labours fromtechnological labour. Dwyer and et.al., (2016) said that, ICT allows better decision making by storing,processing, analysing as well as sharing huge amount of information in the system likecomputers, USB, cell phones etc. Managers can take better decision by analysing the informationavailable from corporate data. The networks of communication has also enabled decision makersin several locations in order to work together easily when they need to take joint decisions.Sellitto and et.al., (2016) argued that, ICT raises the productivity and improve the customerservices in the operation of travel and tourism industry. Further, ICT also determines thecompetitiveness of the company by taking advantage of Internet for rearranging internal process,3

extranets for developing transactions with the trusted partners as well as effective interaction ofstakeholders via internet. However, İlkan and et.al., (2017) articulated that, now, customers can reserved theebooking through internet which has raised the customer satisfaction. Further, with the emergenceof ICT, the quality of services are also improved as company can respond to customers muchfaster. In addition to this, there are several other benefits that travel and tourism companies areenjoying through the use of ICT are it gains competitive advantages, improve efficiency atworkplace etc. Challenges faced by tourism company in implementing Information CommunicationTechnology within organisation.İlkan and et.al., (2017) argued the above information and stated that, organisation intravel and tourism industry has faced various challenges which hinder the implementation of ICTwithin organisation. The first challenges that organisation face in the cost of ICT infrastructureas it is very expensive. It is easy for all to transform the organisation into digitalisation as itrequired huge amount of money along with the cost of innovation. However, Benckendorff,Xiang and Sheldon, (2019) extracted another challenge which organisation face is lack ofemployee support and lack of knowledge. Employees feel fear for losing there jobs inimplementation of digital technologies that results in resulting the changes. There are tendenciesof employees to follow prearrange methods and they develop the culture, which becomes one ofthe biggest issue in implementing Information and Communication Technology (ICT) in thereoperations. Lack of plan and policies of ICT is another challenge that travel organisation faces in itsimplementation in operations as sometime firms launch their digital transformation journey butdue to lack of clear vision, they do not able to continue. Companies do not provide clear goalsand objectives of bringing change that it becomes serious issue. It is very important that theirmust be clear vision when company is going with any change. Risk of maintaining privacy oftraveller's information is another big issue that organisation in travel and tourism industry faceswith the emergence of ICT. Ways for implementing Information and Communication Technology (ICT) in the functionsand operations of the company4

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