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The Influence of Digital Technology in the Travel and Tourism Sector

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Added on  2020-10-22

The Influence of Digital Technology in the Travel and Tourism Sector

   Added on 2020-10-22

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Research Project-Task 1
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Table of ContentsTOPIC: – The influence of digital technology in the travel and tourism sector..............................31.1 Introduction......................................................................................................................31.2 Rationale...........................................................................................................................41.3 Literature review..............................................................................................................51.4 Research methodology.....................................................................................................71.5 Timeline..........................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
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TOPIC: –The influence of digital technology in the travel and tourism sector.TASK 11.1 IntroductionResearch backgroundThis study is conducted to critically analyse the impact of various digital technologyplatforms like social media platforms and information and communication technology (ICT) inthe travel and tourism industry. It helps in economic growth, communication, convenience,marketing, growth of the business and productivity. Integration of ICT helps in getting access tovarious availability of products and services in travel and tourism industry from anywhere acrossthe globe. This study will also effectively examine the positive impact of advanced technologyon travel and tourism industry which leads to higher operational efficiency, performance andproductivity (Negatives & Positives of the Hospitality Industry, 2019). This study will highlightchallenges faced by the company due to change in the various advanced technology with higherpace. It also examine effective recommendation and strategies for sustainable growth anddevelopment of the industry. Implementation of advanced technology helps in reducing cost andenhancing customer experience with improved products and services (THE ROLE OF ICT INTOURISM INDUSTRY, 2019). Tourism Union international (TUI Group) is one of the leading leisure tourism companyfounded in the year 1923 and is headquartered in Hannover, Germany. They provide varioustravel services and products like hotels, resorts, charter, package holidays and cruise lines. Aim & ObjectivesAim:“ To examine the impact of social media platforms and information and communicationtechnology in the customer satisfaction in travel and tourism industry. A case study on TUIGroup”.Research Objectives:To determine the impact of social media platforms and ICT in travel and tourismindustry.
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To examine the positive impact of advanced technology on customer satisfaction in traveland tourism industry.To determine the challenges and risk faced by travel and tourism industry due to changein technology at faster pace.To identify effective recommendation for sustainable growth of travel and tourismindustry.Research questions: How does social media platforms and ICT impact travel and tourism industry?What are the positive impact of advanced technology on travel and tourism industry?What are the challenges and risk faced by travel and tourism industry due to change intechnology at faster pace?What are the effective recommendation for sustainable growth of travel and tourismindustry?1.2 RationaleThis research is conducted because it will help in determining of social media platformsand ICT in travel and tourism industry. It improvise communication and convenience for thecustomers by experiencing high degree of customer experience which leads to higher sustainablegrowth and development of the business (Information and Communication Technologies inTourism 2019, 2019). It helps in easy access to the tourism service and products from anywhereacross the globe. Social media sites will help customers to research trips, make informeddecision and share personal experience. This research will be conducted for further investigation through various researchmethodology and survey to fill the gaps and widen the scope to gain and analyse the positiveimpact of advanced technology on tourism industry. This research will be conducted foroutlining the challenges and further recommendation for the sustainable growth and success ofthe travel and tourism industry (Robinson and et.al., 2016).This research will be conducted for academic interest which will help researcher to fillthe current gaps on the particular subject matter for more wider scope, knowledge andexperience.
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