Impact of Digital Marketing and Marketing Communication on Promotion and Improving Image in Hospitality Sector

This research proposal focuses on the impact of digital marketing and marketing communication on promotion and improving image in the hospitality sector. It discusses the benefits of digital marketing, ways to improve digital marketing strategies, and the role of marketing communication in the hospitality industry. The aim is to identify the impact of digital marketing and marketing communication in improving the image and productivity of businesses, with a case study on Hilton hotel chain.