Digital Marketing Strategies and Business Models

This assignment involves analyzing various articles on digital marketing strategies that appeal to millennials, smart city literature reviews, business model dynamics, and social media transformations. It also includes an examination of information and communication technologies (ICT) adoption among SME owners in Malaysia, mobile phones and economic development in Africa, and the influence of prior industry affiliation on framing in nascent industries.

RESEARCH PROJECT

Table of Contents
TITLE:- ...........................................................................................................................................1
CHAPTER 1 INTRODUCTION.....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Significance of research........................................................................................................1
1.3 Aims and objectives..............................................................................................................2
1.4 Research questions................................................................................................................2
1.5 Gantt chart.............................................................................................................................2
LITERATURE REVIEW................................................................................................................5
2.1 Influence of technological advancement on company.........................................................5
2.2 Impact of digital technology on company performance.......................................................5
2.2 Barriers faced by enterprise while implementing digital tools at workplace........................7
2.3 Advantages of using latest technology..................................................................................8
2.4 Reason behind using digital technology...............................................................................8
RESEARCH METHODOLOGY.....................................................................................................9
3.1 Type of research....................................................................................................................9
3.2 Research design...................................................................................................................10
3.3 Research philosophy...........................................................................................................10
3.4 Approach.............................................................................................................................10
3.5 Data sampling.....................................................................................................................11
3.6 Methods of data collection..................................................................................................11
3.7 Ethical consideration...........................................................................................................12
DATA ANALYSIS........................................................................................................................12
4.1 Findings...............................................................................................................................21
RECOMMENDATION AND CONCLUSION.............................................................................22
5.1 Recommendation................................................................................................................22
5.2 Conclusion..........................................................................................................................22
REFERENCES..............................................................................................................................23

TITLE:-
“To identify the influence of digital technologies on business growth or development: A
case study on Radio Flyer ”
CHAPTER 1 INTRODUCTION
1.1 Overview of research
Radio flyer is a small American business entity which is known for its marvellous toys
scooters, tricycles, bicycles, horses and different types of games for kids. It means main
objective of company is to focus on advanced technology in order to facilitate consumers with
modern artefact which may attract their minds (Bharadwaj and et. al., 2013). As a result
company get succeeded in maximizing their sales by satisfying needs of entire society as well as
gain customers trust or loyalty. Thus, this part of research is going to highlight the subject area of
investigation for getting aware about the actual reason behind conducting research is to
understand the impact of digital technology on growth of small business. According to survey
report it has been analyse that small entities are facing numerous of issues or problems while
accomplishing various business operations. Thus, it is essential to adopt different types of
modern technologies in order to design splendid quality of toys or advanced games because in
today's world children's are addicted towards high tech equipments.
Basically, study of modern technologies are indispensable for understanding their
benefits and drawbacks on business operations. Hence, number of things are going to covered in
this research for acquiring deep knowledge about advanced technology in order to implement it
at workplace in proper manner. Along with this, small firms are very curious to enhance their
company turnover due to which managers of Radio flyer is trying to learn more about modern
equipments for running their entity in much better way. Apart from this, various factors that
helps selected firm and entire small business entities in their growth or development will be
covering in this project.
1.2 Significance of research
In this part of project learner is going to understand the corrective reason behind studying
the significance of digital technology for small firms (Parkay, Stanford and Gougeon, 2010).
Thus, one of the major thing which shows that implications of modern techniques at workplace is
highly mandatory is that it helps in maximizing their company sales by satisfying needs or
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demands of consumers. Moreover, another most significant factor is that it helps overall
association in establishing their image at marketplace by gaining trust of domestic as well as
foreign clients. Radio flyer is engaged in manufacturing toy company for facilitating kids with
modern technology of games which aids them in seeking attention of overall society. In fact,
manager of an association is trying to expand their business across distinct regions which
resulted in maximization of high range of return on their initial investment.
Instead of all this term it has been analysed that implementation of modern technology is
indispensable for overall corporate world either small or medium because it helps companies
during complex situations and facilitate them with number of options for accomplishing business
operations. However, studying of this subject area is mandatory due to creation of advanced
world because mostly public are getting addicted towards newly launched equipments due to its
features, advancement and uniqueness. Therefore, it is essential to learn more about digital
technology in order to understand the way of handling or regulating so that they can minimize
the probability of accidents which might occurred due to complexity in modern equipments
(Mbogo, 2010).
1.3 Aims and objectives
Aims:- “To identify the influence of digital technologies on business growth or
development: A case study on Radio Flyer ”
Objectives:- To find out the complexity of modern technology faced by small firms. To ascertain the advantages of implementing latest technologies at workplace.
 To identify the reason behind using digital techniques by Radio flyer.
1.4 Research questions
 Elaborate barriers faced by Radio flyer while implementing modern technology?
 What are the advantages of using latest tools for enterprise?
 What are the major reason behind adopting digital technology by Radio flyer?
1.5 Gantt chart
It is a part of bar chart whose main objective is to highlight an appropriate schedule of
entire project in order to accomplish overall project in much better way by understanding each or
every aspect. Basically, graphical representation shows various activities in corrective manner as
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well as their time duration so that project should complete in desired time frame. Along with this,
it also shows the ending or starting dates which helps in completing task or activities in perfect
manner by considering necessary terms or conditions. In fact it is beneficial for company
because as per this tool managers needs to split job role into various sections for attaining its
objectives in a desired time frame (Hanna, Rohm and Crittenden, 2011). Additionally, number of
things are identified which shows that researcher team or company must implement this
technology in order to overcome possibilities of mistakes or errors. Therefore, various benefits of
Gantt chart is described as follows:- Clarity :- According to this element it has been analysed that Gantt chart shows
information in more clear way by highlighting all the activities in much better way. It
helps researcher team in various forms such as by clearing things in detail format. Communication:- Effective interaction is indispensable for accomplishing business
activities in more better way by showing roles or responsibilities of each or every
employees Time management:- Designing of suitable schedule aids an association or project team in
managing duration of different activities.
 Coordination:- Supports staff members to coordinate in their team for attaining set
objectives or targets.
Hence, it has been understood that Gantt char and work breakdown structure is very
much indispensable for small business entity because it helps managerial team in overcoming
several success obstacles such as; reduce confusion, probability of errors and so on. Thus, it must
be used by research and development team while accumulating necessary information or data
due to its effectiveness or efficiency (Kannabiran and Dharmalingam, 2012).
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4

LITERATURE REVIEW
In this section views or opinions of distinct authors are going to expressed in order to
enhance the knowledge about digital technology because it helps in overcoming various
organizational barriers. However, it is essential to analyse the perspective of various scholars for
acquiring depth knowledge of modern equipments and its usage at workplace. Along with this,
helps in understanding the major connection between implementing high tech equipments with
maximization of productivity. Therefore, various views of different authors are described as
follows:-
2.1 Influence of technological advancement on company
According to Jocelyne Dragon enhancement of organizational productivity is fully
depend upon proper usage of modern technology because it aids an enterprise in every
complicated situations. The advancement in digital technology is helpful in perform business
activities in an effective or better manner. It is time saving as well as cost consuming to business.
It is helpful in develop positive impact on business. Economic crises is increasing day by day
which resulted in maximization of competition and in order to cope up with high level of
contention an organization needs to use modern technologies. High tech tools are very useful in
various manner due to which company get succeeded in improving their performance. Along
with this, established the positive goodwill at marketplace by gaining trust or loyalty of
customers. All these thing are happened due to usage of effective systems as well as managers
are easily fulfilling the demand of distinct customers.
2.2 Impact of digital technology on company performance
According to Smith, (2011), Modern technologies are playing a very vital role in
corporate world because it aids an enterprise in various manner such as; facilitating employees
while performing their job role, storing data for future records, maintaining privacy of
confidential information and so on. Along with this, supports in transferring concise facts or
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figures across different branches of an association. As per views of Cocchia, (2014), Radio Flyer
is trying to use modern equipments while manufacturing their advanced toys which consist of
several features in order to seek the attention of millions of clients. Society is developing due to
introduction of high tech equipments as well as emergence of foreign products which encourage
customers towards usage of standardized devices. Thus, it has been analysed that implementation
of modern technology have a major impact on a company performance in various manner
because it helps staff members to accomplish their distinct role in much better way.
Hence, number of things are identified which shows that modern technologies are having
a major impact on a company performance in various manner are highlighted underneath:- Improvement in judgement process:- First or foremost thing is that delaying of necessary
decisions are hampering the company productivity in a several ways. For example; in
past time if marketing managers needs to invest extra money in advertisement process
then they have to follow some specific procedures for gaining additional funds. But in
today's advanced world managers are directly contacting with high authority or finance
department for investing sufficient capital by using modern techniques of
communication. Hence, it has been analysed that decisional process is improving day by
day due to adoption of advanced equipments for interaction as well as immediate
response has been received. As a result, it management get succeeded in maximizing the
organizational productivity which automatically enhance their performance. Immediate transaction:- Delivering of goods by Radio flyer becomes easy or affordable
which helps an organization in gaining trust of customers. Along with this, this factor
also aids in establishing a positive image at marketplace. As a result, sales volume is
increasing on a regular basis.
 Website designing:- As per this factor customers are acquiring accurate data, information
and current position of an enterprise at marketplace by using internet sources that is also
a part of high tech services. In fact most of the consumers are attracting through attractive
websites of a company and prefer products by showing pictures of it.
Hence, by summarizing above facts which is expressed by one of the famous author it is
identified that improvement in organizational performance are only accomplished with the use of
modern technologies due to its unique features. Moreover, consumers are changing their taste or
preferences due to emergence of various creativity.
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2.2 Barriers faced by enterprise while implementing digital tools at workplace
As per the views of Peres, Muller and Mahajan, (2010), Adoption of advance idea is not a
big deal but integration of it in an organization is major challenge for managers because every
individual is not having potentiality to manage complicated devices. For example; buying a car is
not tough but maintaining it and using is more difficult task instead of purchasing. Digital tools
are full of complexity due to availability distinct types of features which is not easy to
understand until or unless an individual is having a depth knowledge about it. However, modern
technologies are consuming maximum amount because while designing creative items costing is
increasing due to need of unique raw materials. In fact, as everyone knows that “innovative item
is full of confusion which is not easy to determine” because of its advanced features. As per the
survey report most of the individuals are illiterate due to lack of money and not having source to
acquire knowledge. UK is having lots of slums area where illiterate or poor people are living
which affects the economy of a nation in distinct manner. Basically, Radio flyer is also small
firm due to which they don't have large amount of funds. As a result failed to afford experienced,
knowledgable and high skilled employees. Thus, unskilled workers is one of the major obstacles
that is faced by managerial team while implementing modern technology at workplace. Apart
from this, various other problems are identified which is faced by company while using modern
technologies at workplace is described as follows:- Maximization of pressure:- Radio flyer is an association whose main objective is to
serve kids with outstanding games with modern techniques such as remote system,
automatic and so on. In order to design a splendid quality of products managers are using
modern techniques but at the same time it will also increase the mental pressure of
management in various ways. For example; modern equipments are having a lots of parts
in their digital technology due to which pressure of managers get maximized and they
need to be very attentive while designing advanced products by using modern tools. Consume maximum funds:- Implementation is a very long process because digital
technologies are having so many small equipments and full of high tech raw materials
due to which it cost very high. Single mistake in this hamper entire work. Lack of skilled or experienced employees:- Digital tools are handled or managed by
workers due to which it is essential for managers to recruit talented workers in order to
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reduce the cost of training programmes. Thus, this factor is also act as a one of the major
barrier at workplace and hamper the growth of Radio flyer because it is a small firm.
 Difficult to understand:- Complication level get maximized due to the availability of
complicated buttons, signs, lights and having very confusing direction.
2.3 Advantages of using latest technology
According to Schmidt and Cohen, (2013)Radio flyer needs to use modern technologies
due to changes in consumer demands because in today's scenario customers are get addicted
towards modern equipments such as mobile phones, computers, iPad and so on. Therefore, major
benefits of adopting latest technologies are described as follows:-
 Improve the product quality of an enterprise which resulted in maximization of return by
satisfying needs of consumers.
 Increase the productivity of an enterprise by fulfilling the demands of clients.
 Enhance the current positioning of an association by serving clients with desired items.
 Accomplish business activities in a minimum time frame.
 Protect confidential information and data from hackers by creating private passwords.
 Usage of artificial intelligence is useful for organization while designing Robots and
several advanced games.
2.4 Reason behind using digital technology
As per view of Kannabiran and Dharmalingam, (2012) Small business are implementing
modern technologies at workplace due to various reasons such as; it aids an association in
generating maximum revenue, establishing company goodwill, increase the productivity of an
enterprise and so on. In fact, demand of customers is also increasing day by day due to
emergence of various foreign countries . Hence, some of the important reason that shows that
digital technology is very much indispensable are mentioning as follows:-
 Fluctuation in macro factors:- Rules and regulations of political parties are modified as
per consumer demand and changes in marketplace. In order to deal with these kind of
problem and uncertainty an association needs to implement latest techniques for
overcoming distinct obstacles.
 Productivity maximization:- As per this term it has been analysed that usage of various
high tech equipments is very helpful for company success or development.
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 Control external wastage:- Digital technology aids finance department during calculating
expenditure and other expenses which may hamper the profit of an organization.
 Promote goods or services across the international boundaries with the use of internet
sources such as; social media (Teece, 2010).
RESEARCH METHODOLOGY
Research is a core factor of systematic plan, which will proceed by other procedure. It is
initial for conducting research. It includes qualitative and quantitative research. Both has
different parameters of investigation. It involves experiments, surveys, observations, and
secondary data. Qualitative methods goal is a absolute detailed description of observation which
includes linguistic context events and condition. Quantitative methods intended to classify its
features, sum them, and prepare statistical models to test expected and explain observation.
Radio Flyer is following quantitative method to employ mathematical model, theories
and hypothesis test. It provides fundamental connection between empirical and mathematical
expression (Cavalcante, Kesting and Ulhøi, 2011).
3.1 Type of research
Every organization works in different criteria and thus it have distinct requirement for
research. It conducts research in a direction which is most beneficial for it. That is foremost
concentrated to achieve its target. There are distributive research types that leads in different
manner such as – basic, applied, problem oriented, problem solving, descriptive research.
Descriptive research involves characteristic of population. It does not answer the
questions with why/who/how when rather it focused on 'what'. For instance, to what degree are
special – education teachers concerned about using artificial intelligence? This research can
either qualitative or quantitative both. It can measure information in metrics form, such as
scores in an examination, or patterns of communication to use a certain media source.
It includes gathering data that describe effect and then organizing information in tabular,
grids, and then describes data collection. It shows data in graph and chart forms because human
mind always can't relate with raw data (Kretschmer, 2012). To understand the data in mannered
way pictorial representation helps a lot. Detailed statistics has significance in reducing data to
manageable form. Statistics apply to data collection and analysis techniques that yield to prepare
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report document to measure central tendency, variation and correlation. Its main objective is to
elaborate, explain, and validate things.
3.2 Research design
A research design is a set of rules and process that is used to collect and investigate
measures of the covariants specified in research problem. It refers overall strategy that leads to
integrate different elements covered in study in consistent and logical way. It ensure that it
effectively formulate problem, it construct blueprint for the collection of data, measurement, and
analysis of data. It determines design which can be used around mass data.
It is essential to draw a design to answer investigation questions, otherwise it will not
possible to proceed towards problem solving because it will drawn to risk. Any research design
can vary according to its complexity and length, but any design which is feasible to it follow
certain things such as- identification of problem and choose to justifying selection, problem area,
research question that are major part of selected problem, effectively identify necessary data for
sufficient test of theory. It also emphasize on analysis method description which are applied to
data for determining possibility are true or false (Benner and Tripsas, 2012).
3.3 Research philosophy
Research philosophy is crucial in research methodology. It deals with source, nature and
creation of knowledge. In general, it can be define as content in which data about a physical
process should be accumulated, studied and utilized. It can be classified as ontology,
epistemology, positivism, realism, interpretivism and axiology.
Positivism is based on evident social entity. Investigation strategy is core of data
collection and hypothesis development (Mithas and et. al., 2012). These theories will be tested
and approved for further research. Interpretivism is a branch of epistemology, concentrating on
distinguish between human and social factors. It is centralized on defining diversification
between people and social life.
3.4 Approach
There are mainly three types of approaches like deductive, inductive and abductive
research. Deductive research consist of testing validation of possibilities. If given input is true
then output must be true. It specializes from conventional theories. Whereas inductive approach
focused on evolution of new ideas and generalization. It begins with investigation inquiry and
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aims, and motive that requisite to attain during research operation. It produces untested results. It
put things in broad way from specialization (Aral, Dellarocas and Godes, 2013).
3.5 Data sampling
Data sampling refers to statistical reasoning techniques which provide selection,
manipulation, logical point of view to symbolize subset of data for identifying patterns and
trends in huge data set being testing. It has equal alternative turns to find the same outcome
within applied times. Every point is balance opportunity to get selected. It has various methods
to select a data sample, a perfect selection lies on data set and situation which determine what
can be serve best. Making a choice based on probability, which means to consider random
numbers that specifies with facts. Hence, there no correlation exist between the figures that are
chosen (Etzkowitz and Leydesdorff, 2014). It is one of the important part of research
methodology in which researcher select sample size for gathering relevant data and information
in effective manner. In this context, tow types of method of sampling is there such as
probabilistic and non-probabilistic sampling. Both are more appropriate which help in
undertaking research activities in effective manner. In this, researcher select 30 sample size by
using non-probabilistic method. By this researcher can easily gather relevant data and
information towards the research topic.
3.6 Methods of data collection
Data collection, as name suggests it defines term as collect all applicable data from
sources all across, to search the answers regarding difficulties. It has two types – secondary and
primary methods. In secondary procedure research include from newspaper, magazines,
literature review, journals, portals, etc. These sources are most useful because available data
involves business study within respective area. It increases levels of enquiry credibility, and
dependability.
Primary data collection consist of qualitative and quantitative (Hashim, 2015).
Qualitative do not considers numbers or mathematical sums. It is nearly related with words,
feelings, colours,etc. On contrary quantitative facts closely bound with numbers, questionnaires
correlation and regression, mean, median, mode, etc.
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3.7 Ethical consideration
Every business should follow some ethics, that are most important part of any business
research. If it is adopted then organization may doomed. It can be simplifies as: investigator
should not harm any subject in any way. Researcher participants self esteem is priority, privacy
protection is also superior, confidentiality of investigated facts and figures must be ensure, if
there any enhancement exist with goals and objectives that must be avoid. There should be a
clarity in communication within relation of research must have honesty and transparency. If there
is any use of abusive language, offensive, discrimination in questionnaires, interview, group
discussion needs to be circumvent.
DATA ANALYSIS
In this section of research interpretation is going to mentioned which express the opinions
of distinct consumers in order to make final decision.
Questionnaire
Name................................................................................................................................................
Age...................................................................................................................................................
Gender….........................................................................................................................................
Q1. Are you satisfied with advanced technology of games? Yes No
Q2. Is there any benefit of implementing advanced technology at workplace? Yes No
Q3. What are the reason behind using modern technologies? Enhancement of productivity Profit maximization Improvement of goodwill All the above
Q4. Is there any drawback of using digital technologies? Yes No
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Q5. Is there any impact on company performance? Yes No
Q6. What type of games would you like? Traditional Advanced
Q7. Identify different types of modern equipments used by firm? Artificial intelligence ICT Computers Cell phone All the above
Q8. Is it necessary to use modern technologies? Yes No
Q9. Suggestion for further improvement?
Theme 1:- Measuring satisfaction level with
advanced technology of games.
Frequency
 Yes 15 No 15
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Interpretation:- According to above graphical representation it has been analysed that
Radio flyer is engaging in designing various types of advanced products with the use of latest
technologies in order to capture attention of numerous clients. However, it is essential to produce
various types of games for satisfying kids with new products. Thus, out of 30 members almost 15
are fully satisfied with items which is offered by an enterprise whereas rest 15 are not agreeing
with this statement due to their personal reasons. But, as per survey report it has been analysed
that individuals which are not happy with products are preferring traditional goods because they
are not having that much of knowledge about modern technologies due to which neglecting
usage of advanced games.
Theme 2:- Benefit of implementing advanced
technology at workplace.
Frequency
 Yes 20 No 10
14
15 15
Yes
No
Illustration 1: Survey data

Interpretation:- Radio flyer is growing day by day because implementing digital tools at
workplace in order to facilitate employees while performing business operations. However,
modern equipments are useful for workers in every aspect because it aids an enterprise by
designing qualitative items. According to previous diagrammatic representation 20 members are
believing that usage of advanced technology is highly beneficial for company because it aids
workers in various ways such as; supports while accumulating necessary information or data that
is applicable during judgement process, store confidential data and so on. On the other hand 10
individuals are not raising their voice against this issue because as per their views employees are
facing various problems like consuming maximum time frame and acquire high range of funds
which influence the profit of an enterprise.
Theme 3:- Reason behind using modern
technologies.
Frequency
 Enhancement of productivity 5 Profit maximization 10 Improvement of goodwill 5 All the above 10
15
20
10
Yes
No
Illustration 2: Survey data

Interpretation:- Radio flyer is a firm which is engaged in designing high tech games
which consist of several number of features because of that company needs to use modern
techniques. It helps managers to reduce chances of mistakes as well as make the company
different from their competitors. Therefore, as per previous diagram it is identified that there are
number of reason due to which company is using modern technologies at workplace but every
member are having distinct perspectives. It means out of 30 members around 5 are believing that
enhancement of productivity is major reason behind using high tech equipments. Whereas,
another 10 are though that generating of revenue is indispensable for small firms because they
want to gain maximum profit. On the other hand other 5 believes that goodwill is most important
aspect for company because prevention of image is very much significant for corporate world as
most of the consumers get attracted due to brand goodwill. At the end rest 10 think that all the
above components are indispensable for success of a firm because entire elements are
interrelated with each other.
Theme 4:- Drawback of using digital
technologies.
Frequency
16
5
10
5
10
Enhancement of productivity
Profit maximization
Improvement of goodwill
All the above
Illustration 3: Survey data

 Yes 15 No 15
Interpretation:- It is not easy to use a digital technology due to its complexity and
presence of more or more features. In fact modern equipments are consuming lots of time but at
the same time it is beneficial also. Thus as per above diagrammatic representation it has been
identified that 15 members are reliving that implementation of modern tools are very dangerous
because of several reason such as; chances of accidents, injury, consume maximum time period
and so on. Whereas rest 15 are thinking that usage of advanced technology is very much
beneficial for company performance because it helps in overcoming various complicated
situations.
Theme 5:- Impact on company performance. Frequency Yes 20 No 10
17
15 15
Yes
No
Illustration 4: Survey data

Interpretation:- From the above data it has been identified that digital technology have a
major impact on company performance because it aids an enterprise in various forms. Thus,
around 30 members are raising their voice in the favour of this statement whereas another 10 are
not agree with this phrase due to availability of various complexities.
Theme 6:- Type of games would you like. Frequency Traditional 10 Modern 20
18
20
10
Yes
No
Illustration 5: Survey data

Interpretation:- In today's scenario number of games are emerges due to changes in
customer needs or demand as well as kids are also get addicted towards modern devices in order
to maintain their standard. Hence, according to above data around 10 individuals are believing
that traditional games are suitable because they are not having sufficient funds and lack of
knowledge of advancement. Whereas, rest 20 are preferring modern due to situation and society
demand.
19
10
20 Traditional
Modern
Illustration 6: Survey data

Theme 7:- Modern equipments used by firm. Frequency Artificial intelligence 10 ICT 5 Computers 5 Cell phone 5 All the above 5
Interpretation:- Out of 30 members 10 are going with artificial intelligence because
modern robots are designed by selected firm due to which consumer are going with this
technology as it helps during producing unique products. Whereas 5 are selecting ICT in order to
pass relevant information from higher authority to lower which helps company in satisfying
consumer demand. Whereas 5 are preferring computer because data are easily stored in this as
well as accomplish different functions in much better manner. On the other hand 5 are selecting
20
10
5 5
5
5
Artificial intelligence
ICT
Computers
Cell phone
All the above
Illustration 7: Survey data

cell phone for acquiring immediate response and rest 5 are believing that all the above are
suitable for growth of an organization.
Theme 8:- Necessity of using modern
technologies.
Frequency
 Yes 25 No 5
Interpretation:- According to above graphical representation 25 members are believing
that modern technologies are highly indispensable for company success or development because
21
25
5
Yes
No
Illustration 8: Survey data

it aids employees while running a business operations. Whereas 5 members are raising their
voice against this statement due to its complexity.
4.1 Findings
Digital technology is emerging new ideas in day to day life. When it comes to business
perspective, it has lots of achievements. For example, availing cabs for transportation. Radio
Flyer is using it as a whole. In kids toys it implemented artificial intelligence, thus its toy car is
become vary popular. It has a significance in order to promote its value across country. The
foremost benefit is to expand its business across world.
Its product sales are rising regularly through website, people can easily find its products
and place order. They can even pay online without delaying. So it is most convenient way
purchase and sell products.
Moreover, no need to manage accounts in paperwork. Office department manages their
accounts and other documents easily. It also helps to marketing, and collecting information like
feedback, reviews from buyers. That are needed to developing new strategies. Entire staff can
can connect with any section whether it is manufacturing, developing, marketing, finance or
whatever. Because all process are interdependent so it can be manage with digital technology.
As in terms to modification in product, it is also maintaining modern era changes what
kids like in their toy car, like censors, horns, providing screens, etc.
RECOMMENDATION AND CONCLUSION
5.1 Recommendation
After analysing above information it has been identified that in today's scenario usage of
modern techniques is mandatory aspect because it aids mangers while accomplishing business
operations. As a result company growth is totally depend upon implementation of advanced tools
. Thus, few necessary guidelines which must be followed is described as follows:-
 Need to appoint high skilled employees in order to reduce probability of mistakes or
errors.
 Prepare an appropriate plan or strategy .
 Need to use modern technologies as per the guidelines of department head.
 Accumulate information or data by using necessary information.
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 Requisite to conduct an effective training session for improving the knowledge of
unskilled employees.
In addition of this, technology provide opportunities to the business organization to
communicate with their customers, workers and another parties. With the assistance of this
company can easily influence their customers to consume company products as services. IN
order to enhance growth, company should use right tools of digital technologies such as social
media, website and many more. This will aid in enhancing their profitability level at market
place.
5.2 Conclusion
From the above report it has been summarised that digital technology is playing a major
role in growth or development of an enterprise because it aids in minimizing possibilities of
mistakes. Along with this, Radio flyer is using various types of technologies in order to attain
attention of millions of clients. Thus, after assessment it has been assessed that digital
technologies is indispensable for organizational success or development.
PERSONAL REFLECTIVE STATEMENT
It is important for investigator to execute research activities in effective manner as it help
in attaining set aims and objectives in stipulated time frame. As a researcher, I face various
issues at the time of carry out the research activities. In this context the major issues is less time
which create problems in front of me. This is the reason that I select random sampling techniques
because it help me in collecting data and information in effective way. If I will gather adequate
data and information that it help me in attaining positive outcomes. In addition of this, behaviour
and attitude of different respondents is also a another issues which faced by me at the time of
implementing research activities. In this, I prepared a questionnaire and ask questions from
respondents to identify the respondents views and opinion towards the particular topic. It directly
contribute in improving the chances of attaining positive results. Apart from this, I also trying
my best in managing research activities as it give me support in improving my knowledge for
future aspects in research.
ALTERNATIVE RESERACH METHODOLOGY
While conducting investigation, there are various types of alternatives which researcher
can be used in conducting an investigation. In this research, questionnaire has been used as an
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alternative research methodology and through this opinions of different respondents can be
considered. On the other hand, alternative methodology that can be used interview, it is helpful
in analyse collected data or information in significant manner. It gives an insight of thinking
regarding hidden perspectives and also elaborating knowledge.
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