Significance of Digital Technologies in Sales and Profit of FleXtel : Case Study
The assignment requires the submission of a research proposal and research project on the topic of 'The implications of digital technologies on SME's' with reference to a chosen organization.
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Added on 2020-07-22
Significance of Digital Technologies in Sales and Profit of FleXtel : Case Study
The assignment requires the submission of a research proposal and research project on the topic of 'The implications of digital technologies on SME's' with reference to a chosen organization.
Added on 2020-07-22
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RESEARCH PROJECT
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Research Over view .........................................................................................................11.2 Background of research....................................................................................................11.3 Rationale of Research.......................................................................................................11.4 Research Aim...................................................................................................................21.5 Research Objective...........................................................................................................21.5 Timescales........................................................................................................................21.6 Research Question............................................................................................................3CHAPTER 2 : LITERATURE REVIEW ......................................................................................52.1 Importance of digital technologies in an organisation.....................................................52.2 Relationship between digital technology and increase sales of FleXtel organisation.....62.3 Effectiveness of digitalisation in increasing productivity and performance of business7CHAPTER 3: RESEARCH METHODOLOGY.............................................................................83.1 Type of Investigation........................................................................................................83.2 Research Design...............................................................................................................83.3 Research Philosophy........................................................................................................83.4 Research approach............................................................................................................83.5 Data sampling...................................................................................................................93.6 Data Analysis....................................................................................................................93.7 Ethical Consideration.......................................................................................................9CHAPTER 4: DATA ANALYSIS ...............................................................................................10CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................225.1 Recommendation ...........................................................................................................225.2 Ethics..............................................................................................................................225.3 Reflection.......................................................................................................................225.4 Conclusion......................................................................................................................23REFERENCES..............................................................................................................................24ANNEXURE..................................................................................................................................25
TITLE: To determine significance of digital technologies in enhancing sales and profit ofsmall organisation. A case study on FleXtel.CHAPTER 1: INTRODUCTION1.1 Research Over view In this modern era, every firm and digitalisation both are engage in different activitieswhich are depends on digital equipments. Large as well as small firms both are concern towardsdeveloping productivity and performance level of company. Digital technologies are moreeffective in order to increasing performance of an organisation by executing correct tools at theright place. FleXtel is telecommunication organisation and it pioneered usage of personalnumbering in the telecommunications. In order to enhancing performance level, this firm usesadvanced technology (Argote, 2012).1.2 Background of researchAs FleXtel is a telecommunication organisation and there are large number of peoplewhich are loyal towards this firm and use quality services of this firm. This firm is longestrunning virtual organisation and establish in 1992 year. FleXtel firm connect with its consumerswith the help of social media. Firm apply better marketing model in context to hire distributorsand staff members to provide effective or fast services to consumers. This company operates itsbusiness operations as well as activities in two various segments like consumer acquisition andcustomer management (Doong and Ho, 2012).1.3 Rationale of ResearchThis investigation take in to consideration on determine significance of digitaltechnologies in enhancing sales and profit of small organisation. The main focus of this report ison the digital technology and also its importance to the small business in context to enhancingsales along with the profit level. It is helpful in enhancing the knowledge as well as skills of aninvestigator so that it will be beneficial for researcher in future. If the concept of investigationwill be clear to investigator then it will easily perform all research related tasks and also attainthe set objectives with better outcomes with in a specific period of time. 1
1.4 Research AimAim of investigation is “To determine significance of digital technologies in enhancingsales and profit of small organisation”. A case study on FleXtel.1.5 Research ObjectiveThis research section depends on aims in different objectives are developed which areinterlinked with the title of research. In order to carried out the activities and also operations, thissection give help to researcher. Some of the research objectives are given below as above:To determine importance of digital technologies in an organisation.To identify Relationship between digital technology and increase sales of FleXtelorganisation.To examine effectiveness of digitalisation in increasing productivity and performance ofbusiness.To suggest different ways through which organisation will retain its business at themarket place and gain more competitive advantage (Eriksson and Westerberg, 2011).1.5 Timescales2
The date to start made the research aims and objectives is 17 April 2018 and finish date is 18April 2018. After this the research methodology is design from, date 19 April 2018 to 23 April,2018. in order to complete the literature review for give answers of different questions iscompleted in 24 April, 2018 to 25 April, 2018. Data collection is to be completed with in 5 daysmeans 26 April 2018 to 2 May, 2018. Data analysis was completed in 4 days i.e. 3 may, 2018 to8 may, 2018. After finish all task, conclusion and recommendation is necessary and it wascompleted from 9 May 2018 to 10 May 2018. The data of final submission of research projectwas 11 May 2018.1.6 Research QuestionResearch part is linked with objectives of investigation and developed on the basis ofdetermined research objectives. There are some research questions given below as above:What are significance of digital technologies in an organisation?What is relationship between digital technology and increase sales of FleXtelorganisation?3
What is effectiveness of digitalisation in increasing productivity and performance ofbusiness?4
CHAPTER 2 : LITERATURE REVIEW This part of research is regarded as most necessary and helpful in conducting in- depthinvestigation by applying opinions as well as view points of various writers and authors. It ishelpful in ability and understanding of investigator in order to critically examine various area ofresearch project. Literature review is depend on opinions of different writers which are havingthe important knowledge and skills regarding research topic. Under this, different sources tocollection the information are helpful in using their opinions or view points on the specific areaso that research can be completed in a better manner. It is helpful in provide the right idea aboutparticular research topic. 2.1 Importance of digital technologies in an organisationAccording to opinion of McDonald and Rowsell-Jones, 2018, it has been stated thatdigital technology exists where the physical resources and digital information combine in newmethods in context to develop the revenue and value. Organisations seeking towardstransformation of digital edge process, experience to consumers and business models throughexploiting pervasive digital connection among people, things, systems and places. With the helpof using the digital technology in business, FleXtel business firm can gain the new and betteropportunities. On the basis of view point of Kallunki, Laitinen and Silvola, 2011, technology is anecessary part to make business operations more profitable. It is a necessary source of growthand have potential to enhance competitive value, raise business effectiveness, products sales andalso money. Technology has necessary affect on activities as well as operations of business. It isnecessary that each and every firm should adopt technology in order to enhancing developmentand profitability of business. FleXtel organisation provides better quality of telecommunicationservices to people so that they can connect with the each other with the help of using advancedtechnology. There are some significance of digital technology given below as above:Business more effective- Under this, digital technology allows an organisation and itsstaff members to more effective and productive. Different tools like for an instance electronicbook keeping, programme of word processing and many others are helpful in making the life ofbusiness or people more easier. 5
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