Research Project Part 2

This research project should be the continuation from the first research project whici i do it with you.. this is part 2 research project. thank you soo much

RESEARCH PROJECT
PART 2

Table of Contents
CHAPTER 4: DATA ANALYSIS..................................................................................................3
CHAPTER 5: CONCLUSION......................................................................................................20
CHAPTER 6: RECOMMENDATION..........................................................................................20
REFERENCES..............................................................................................................................21

CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Name:
Age:
Gender:
Address:
Contact number:
Q1) How would you like to define Artificial Intelligence?
a) It is a machine that can work like a human
b) It is a system that consists a series of algorithms
c) It is a system can be develop and learn
Q2) Is Artificial Intelligence helpful in increasing performance of business?
a) Yes
b) No
Q3) Does Artificial Intelligence support or help in implement innovation at workplace?
a) Yes
b) No
Q4) What are benefits of Artificial Intelligence on the business performance of Virgin Group
within the market place?
a) Save time and cost
b) Enhance sales opportunities
c) Increase productivity
Q5) What are different elements of Artificial intelligence that are used by Virgin Group for
enhancing its revenue and profitability growth?
a) Speech Recognition
b) Natural language processing
c) Intelligent Robots
Q6) What are influence of Artificial intelligence on Internal Environment of Virgin Group?
a) Employees
b) Suppliers
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c) Customers
Q7) What problems faced by Virgin company at the time of executing Artificial intelligence at
workplace?
a) Need for leadership
b) Legal issues
c) Ethical challenges
d) Autonomous Weapons
Q8) Is Artificial Intelligence helpful in increasing effectiveness as well as productivity of an
organisation?
a) Yes
b) No
Q9) What are different artificial intelligence technique used through Virgin Group to increase
performance and innovation of company?
a) Heuristics
b) Support Vector Machines
c) Artificial Neural Networks
Q10) What are the major benefits related with the concept of Artificial Intelligence?
a) Lower error rate
b) Help in detect fraud
c) Logical thinking
Q11) What are the disadvantages related with Artificial Intelligence?
a) Require lot of money and time
b) Expensive storage
c) Lesser Jobs
Q12) What are the challenges face by organisation during implementation of AI?
a) Issue of responsibility
b) System effectiveness depend on quality of input data
c) Privacy
Q13) Why it is important to utilise Artificial Intelligence for implement innovation in
organisation?
a) Help in take better decision
4

b) Increased productivity
c) Automating retail
Q14) Which is the most suitable way to use Artificial Intelligence in human resources?
a) Talent Acquisition
b) Training
c) Performance analysis
Q15) Any recommendation for Virgin Groups related with concept of Artificial Intelligence.
5

Theme 1: Definition of Artificial Intelligence according to you
Q1) How would you like to define Artificial Intelligence? Frequency
a) It is a machine that can work like a human 25
b) It is a system that consists a series of algorithms 10
c) It is a system can be develop and learn 15
Interpretation: Artificial Intelligence inculcates certain kinds of inputs that requires
dealing with capability of using sensory inputs which helps company in recognising easy
methods of resolving problems and issues that are complicated. Whereas the main role of
Artificial Intelligence is of dealing with Robotics that assist virgin Group for assembling
different parts in a systematic manner. With the help of the graph it can be analysed that 25 out
of 50 respondents think AI as a machine which can perform their task as a human. Whereas 10 of
them think Artificial Intelligence as a system that constitutes a series of algorithms and Lastly,
15 out of the 30 respondents consider AI as a system that can be utilised for developing and
learning process.
6
0
5
10
15
20
25
Column B

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Theme 2: Artificial Intelligence raise performance of business
Q2) Is Artificial Intelligence helpful in increasing performance of
business?
Frequency
Yes 30
No 20
Interpretation: Artificial intelligence is a part of computer science that mainly focusses
on developing intelligent machines. Thus, for companies it is playing a crucial role as it is
making them advance in terms of technologies. Form the above graph it can be evaluated that 30
out of 50 respondents are saying 'yes' which means that AI is helpful in enhancing the
performance of business in any company as Artificial Intelligence is related to highly technical
and specialised concept. Whereas 20 of the respondents are saying 'No', which means that they
doesn't believe in new technologies and adopting them will not give maximum benefits to firms.
8
Yes No
0
5
10
15
20
25
30
Column B

Theme 3: AI in Introducing innovation at workplace
Q3) Does Artificial Intelligence support or help in implement
innovation at workplace?
Frequency
a) Yes 40
b) No 10
Interpretation: Innovation is very crucial for business operations so as to take it into
forward direction. Robotics is an important field that are related to the field of Artificial
Intelligence, as it has helped company in proper motion planning and mapping. From the graph
that is mentioned above it can be analysed that 40 number of respondents are agreeing with the
fact that 'Yes', AI plays an essential role in introducing innovation at workplace and because of
this, production process of company is increasing and it is enabling firm in delivering best
quality products to its customers. Whereas 10 out of 50 respondents, think that implementing
Artificial Intelligence has made process more complicated in understanding by employees.
9
a) Yes b) No
0
5
10
15
20
25
30
35
40
Column B

Theme 4: Benefits of AI on business performance of Virgin Group.
Q4) What are benefits of Artificial Intelligence on the business
performance of Virgin Group within the market place?
Frequency
a) Save time and cost 25
b) Enhance sales opportunities 10
c) Increase productivity 15
Interpretation: Artificial Intelligence is a core part of engineering and it requires access
ability to identify the patterns and system in a better manner as it needs supervision that includes
classification and numerical regression. From the above graphical representation it can be
analysed that 25 respondents think that by applying Artificial Intelligence, Virgin Group is gain a
better position at market area and it is increasing its sales and saving time and cost. Whereas 10
out of 50 respondents are agreeing that for companies it has improves it sales opportunities as
their products are ready on time as compared with earlier times. Lastly, 15 of respondents are
saying that Artificial intelligence has increased its productivity in speculated period of time.
10
a) Save time and cost
b) Enhance sales opportunities
c) Increase productivity
0
5
10
15
20
25
Column B

Theme 5: Different elements of AI that is used by Virgin Group for improving revenue and
profitability.
Q5) What are different elements of Artificial intelligence that are
used by Virgin Group for enhancing its revenue and profitability
growth?
Frequency
a) Speech Recognition 20
b) Natural language processing 10
c) Intelligent Robots 20
Interpretation: Maximum number of companies establish their business in order to gain
maximum number of profits and sales. For this firm make strategies and plan of action which
enterprise can follow so as to et into a better position at market area. Artificial Intelligence is one
of the element that helps company in doing so. From the above graph it has been analysed that in
term of Virgin Group, 20 respondents are agreeing that speech recognition has helped company
in improving its revenues and profitability. This is because of the customer's services firm is
providing to consumers. Whereas 10 of the respondents are saying that with the help of natural
language processing firm has raised it income. Lastly, as intelligence robot, which is a crucial
11
a) Speech Recognition
b) Natural language processing
c) Intelligent Robots
0
2
4
6
8
10
12
14
16
18
20
Column B

part of production process of any organisation has played some or the other part in improving the
overall production and sales of a company.
12

Theme 6: AI and its influence on internal environment
Q6) What are influence of Artificial intelligence on Internal
Environment of Virgin Group?
Frequency
a) Employees 15
b) Suppliers 10
c) Customers 25
Interpretation: For working in a better manner it is important that an effective
environment is provided to employees so that they can work for increasing sales and profitability
is increased. Artificial Intelligence is reducing time and cost of entire procedure and it is
assisting companies in assembling mobile parts in a right and effective way. With the help of
graph it has been analysed that respondents think that AI is playing an important role for
employees as it is teaching workers difficult and complicated procedure of manufacturing or
assembling products. Thus, in terms of suppliers, 10 out of 50 respondents are agreeing that it is
giving company maximum benefits as firm is now able to keep a systematic record of buying and
selling of items in a speculated period of time. Rest, 25 of the answerer thinks that in terms of
customers, company has managed to give effective services and facilities because of which sales
13
a) Employees b) Suppliers c) Customers
0
5
10
15
20
25
Column B

is increasing. As a result it is enabling company in providing appropriate environment at
workplace.
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Theme 7: Issues faced by Virgin company while executing AI at workplace.
Q7) What problems faced by Virgin company at the time of
executing Artificial intelligence at workplace?
Frequency
a) Need for leadership 10
b) Legal issues 10
c) Ethical challenges 10
d) Autonomous Weapons 20
Interpretation: Company can gain benefits when all plans and strategies are executed
effectively. It is not possible that firm always remains in better position for a longer period of
time organisation has to go through some or the other complications for which company can
have a appropriate strategies already. With the help of this graph it can be evaluated that 10 of
the respondents are saying that while executing Artificial Intelligence, company is facing
problems related to need of leadership. 10 of the respondents saying for legal issues company is
facing problems and this is because of the lack of appropriate data or poor data governance.
Other 10 of the answerer are agreeing with the ethical challenges which means that while
executing Artificial Intelligence ethical challenges is creating problem as most of the companies
15
a) Need for leadership
b) Legal issues
c) Ethical challenges
d) Autonomous Weapons
0
2
4
6
8
10
12
14
16
18
20
Column B

is AI for the betterment of the company without thinking of the moral values. Rest 20 out of 50
respondents have chosen option of Autonomous weapon which means that AI work as a
programmed which can further be used for killing purpose as it doesn't have any kind of
emotions like love or hate. As a result it can create problems in executing plans in a better
manner.
Theme 8: AI and its use in improving effectiveness in terms of productivity of a company
Q8) Is Artificial Intelligence helpful in increasing effectiveness as
well as productivity of an organisation?
Frequency
Yes 30
No 20
Interpretation: Same market situation cannot be there all the time variations can be seen
at market area, thus, it is crucial that change in plan must be there on a regular basis according to
the situation that is present at market area. After industrial revolution in context with potential it
has improved company's performance and growth. This has enable firm in hitting set targets and
objectives in given period of time. Therefore, with the help of graph it has been evaluated that 30
number of respondents have chosen 'Yes', which means that Artificial Intelligence has helped
company in increasing its productivity and sales because of which Virgin Group has sustain a
16
Yes No
0
5
10
15
20
25
30
Column B

better position at market area. Whereas 20 of the respondent are not agreeing with the fact and
they are saying that 'No', AI is not playing any role in enhancing the productivity level of
company and firm is in same position as compared to previous years.
Theme 9: Different artificial intelligence technique used through Virgin Group to increase
performance and innovation of company.
Q9) What are different artificial intelligence technique used through
Virgin Group to increase performance and innovation of company?
Frequency
a) Heuristics 15
b) Support Vector Machines 25
c) Artificial Neural Networks 10
Interpretation: Companies are using Artificial Intelligence and its techniques and its is
considered as most promising business applications as it helps firm in resolving potential issues
and problems. Virgin Group is using various kinds of intelligence techniques and according to
the graph it has been analysed that 15 number of respondents think that for operating its business
firm is using Heuristics technique which is helping Virgin Group in resolving problem through
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a) Heuristics
b) Support Vector Machines
c) Artificial Neural Networks
0
5
10
15
20
25
Column B

trial and error method. Whereas 25 of the answerers has chosen option i.e. support vector
machines with the help of which company can classify problems according to the categories.
Rest 10 of them are saying that it has assisted company in improving artificial neutral networks
which is assisting Virgin Group in adapting changes as per the environment and market situation.
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Theme 10: Major benefits related with the concept of Artificial Intelligence.
Q10) What are the major benefits related with the concept of
Artificial Intelligence?
Frequency
a) Lower error rate 15
b) Help in detect fraud 25
c) Logical thinking 10
Interpretation: From the above mentioned graph, it can concluded that artificial
intelligence is beneficial for company to make their entire process systematic. This will
contribute in reducing the chances of arising any kind of issues. Virgin group is using artificial
intelligence within their business activities to improve their efficiency level. In this 15 people are
said that artificial intelligence help in reducing the error rate through which they make their
activities more effective. 25 respondents are think that it also helps in detecting any kind of fraud
within the process through which company improve their productivity level. Rest 10 of them are
give their views that artificial intelligence also beneficial in thinking logical as it support in
making overall activities in appropriate manner.
19
a) Lower error rate b) Help in detect fraud c) Logical thinking
0
5
10
15
20
25
Column B

Theme 11: Disadvantages related with Artificial Intelligence.
Q11) What are the disadvantages related with Artificial Intelligence? Frequency
a) Require lot of money and time 15
b) Expensive storage 25
c) Lesser Jobs 10
Interpretation: Although Artificial Intelligence provides with maximum benefits but it
has some limitations which further creates problem in operating business effectively. Cost of
implementing AI is very high which cannot be afforded by most of the companies and it act as a
biggest problem in some context. With the help of graph it can be evaluated that around 15
number of respondents think that implanting Artificial Intelligence is costly and consumes time
as usual. Other than this, 25 of them thinks that maintenance and storage of these complicated
devices requires a large storage space. Artificial Intelligence needs people who are skilled in
their specific fields as it cannot be computed by normal people. Due to which it is creating
lesser jobs to people.
20
a) Require lot of money and time
b) Expensive storage
c) Lesser Jobs
0
5
10
15
20
25
Column B

Theme 12: Challenges faced by company while implementing Artificial Intelligence
Q12) What are the challenges face by organisation during
implementation of AI?
Frequency
a) Issue of responsibility 20
b) System effectiveness depend on quality of input data 10
c) Privacy 20
Interpretation: There are many challenges and problems that company can face while
Implementing Artificial Intelligence. According to the graph it can be evaluated that 20 of the
respondents thinks that as AI is a big concept in itself so people can face difficulties in issuing
responsibilities as handling such work is not an easy task. Whereas 10 out of 50 respondents feel
like if quality of input data is provided than entire task can be performed in a better manner. Rest
20 are saying that in company can face challenges in privacy purpose as maintaining a record is
not possible and it can sometimes create a loophole in entire process.
21
a) Issue of responsibility
b) System effectiveness depend on quality of input data
c) Privacy
0
2
4
6
8
10
12
14
16
18
20
Column B

Theme 13: Important to utilise Artificial Intelligence for implement innovation in
organisation.
Q13) Why it is important to utilise Artificial Intelligence for
implement innovation in organisation?
Frequency
a) Help in take better decision 15
b) Increased productivity 25
c) Automating retail 10
Interpretation: Artificial Intelligence provides company with the wider perspective of
implementing innovative and new ideas in order to take business intro another level. From the
graph that is mentioned it can be analysed that, for 15 out of 50 respondents with the
implementation of AI it is assisting companies in making effective decision for formulating
strategies and plan of action. As per the other 25 answerer, it is helping company in enhancing
productivity level of firms whereas erst 10 are agreeing with the fact that it is aiding firm in
automating retail purpose.
22
a) Help in take better decision
b) Increased productivity
c) Automating retail
0
5
10
15
20
25
Column B

Theme 14: Most suitable way to use Artificial Intelligence in human resources.
Q14) Which is the most suitable way to use Artificial Intelligence in
human resources?
Frequency
a) Talent Acquisition 10
b) Training 25
c) Performance analysis 15
Interpretation: Human Resource department is one of the important element for
organisation as it helps firm in selecting suitable candidates according to the qualification, skills
and knowledge they acquire. In terms of Virgin Group with the help of this graph it can be
analysed that 10 of the respondents belief that Human resources is using Artificial Intelligence
for talent acquisition, whereas 25 of them thinks that it is helping company in providing better
training activities to new employees. Therefore, rest 15 of them are agreeing with the fact that it
is increasing performance analysis.
23
a) Talent Acquisition b) Training c) Performance analysis
0
5
10
15
20
25
Column B

CHAPTER 5: CONCLUSION
There are different research methodologies which an investigator can use for completing
its research in a better manner. In order to conduct this research, I have chosen both qualitative
and quantitative research methodologies for doing this research properly so as to make my
research more reliable. Other than this for collecting data I used both primary and secondary
method which helped me out in making my effective also it will assist me in evaluating a valid
conclusion. From the above report, it has been concluded that Artificial Intelligence is playing a
crucial role in expanding and having better growth in business operations. Artificial intelligence
is a systematic approach in which most of the task are performed by computers and robots. Thus,
it can be said that it is applied into projects for discovering meaning and evaluating better
solutions. With the help of this research I got to know about certain aspects like evolution of
technologies, has worked as a revolution for companies for getting effective results from the
outcomes. In term of firm Virgin Group has incorporated latest tools and technologies for
manufacturing goods and commodities. In context with Artificial Intelligence it is assisting
enterprise in assembling entire system in a well processed manner. Tiny objects which cannot be
fixed with the help of humans are later performed by robots and therefore, it is assisting
companies in gaining better position at market area. In short AI is increasing sales and
profitability in a speculated period of time. With the help of this researcher, investigator will get
to know about the whether implementing Artificial Intelligence company will be able to gain
maximum benefits or not.
CHAPTER 6: RECOMMENDATION
With the help of this research, although implementing Artificial Intelligence is not an
easy task because it required people who are skilled and capable of performing work in a better
manner. According to my perception if company wants to work in a better manner than
implementing Artificial Intelligence is one of the effective concept which will assist company in
executing their planned in well mannered way. Human resource department can play a crucial
role as they are the one who hire candidates according to capabilities they acquire. So, Virgin
Group can select people who are very good in Artificial Intelligence and know how to operate
the mechanism. Further to existing employees company can give appropriate training with the
help of intellectuals and people who are expert in robotics. Other than this, company can hire
24

people who are very much sound in computer applications as it will help an individual in
controlling entire mechanism in a better manner.
25

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processes. Routledge.
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strengthening and sustaining organizational achievement. John Wiley & Sons.
Costantino, F., Di Gravio, G. and Nonino, F., 2015. Project selection in project portfolio
management: An artificial neural network model based on critical success factors.
International Journal of Project Management. 33(8). pp.1744-1754.
Giacomin, J., 2014. What is human centred design?. The Design Journal. 17(4), pp.606-623.
Maitland, E. and Sammartino, A., 2015. Decision making and uncertainty: The role of heuristics
and experience in assessing a politically hazardous environment. Strategic Management
Journal. 36(10). pp.1554-1578.
Margherita, A., 2014. Business process management system and activities: Two integrative
definitions to build an operational body of knowledge. Business Process Management
Journal. 20(5). pp.642-662.
Marsick, V. and Watkins, K., 2015. Informal and Incidental Learning in the Workplace
(Routledge Revivals). Routledge.
McLaren, P., 2015. Life in schools: An introduction to critical pedagogy in the foundations of
education. Routledge.
Mor, Y., Ferguson, R. and Wasson, B., 2015. Learning design, teacher inquiry into student
learning and learning analytics: A call for action. British Journal of Educational
Technology. 46(2). pp.221-229.
Mortenson, M. J., Doherty, N. F. and Robinson, S., 2015. Operational research from Taylorism
to Terabytes: A research agenda for the analytics age. European Journal of Operational
Research. 241(3). pp.583-595.
Pantano, E., 2014. Innovation drivers in retail industry. International Journal of Information
Management. 34(3). pp.344-350.
Rehman, M.A., Seth, D. and Shrivastava, R.L., 2016. Impact of green manufacturing practices
on organisational performance in Indian context: An empirical study. Journal of cleaner
production. 137. pp.427-448.
Sanders, A., Elangeswaran, C. and Wulfsberg, J., 2016. Industry 4.0 implies lean manufacturing:
research activities in industry 4.0 function as enablers for lean manufacturing. Journal of
Industrial Engineering and Management. 9(3). pp.811-833.
Talke, K. and Heidenreich, S., 2014. How to overcome pro‐change bias: incorporating passive
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Innovation Management. 31(5). pp.894-907.
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