Unit 18: Research Project

Role of Sustainability in influencing
consumer decision-making within the
Hospitality Industry. A research project on
Marriott International Hotel.
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Table of Contents
.........................................................................................................................................................1
Questionnaire...................................................................................................................................3
Findings, Interpretation and Discussion..........................................................................................5
REFLECTION...............................................................................................................................15
ALTERNATIVE RESEARCH METHODOLOGIES ..................................................................17
REFERENCES..............................................................................................................................19
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Questionnaire
Q1 Do you have any knowledge regarding the concept of
sustainability?
Frequency
a) Yes 25
b) No 5
Q2 Do you think that sustainability is vital in influencing consumer
decision making?
Frequency
a) Yes 28
b) No 2
Q3 Does sustainability play an important role within hospitality
industry?
Frequency
a) Yes 22
b) No 8
Q4 What are the importance and needs of sustainability within the
hospitality industry?
Frequency
a) Assists in meeting objectives without harming environment 6
b) Helps in becoming socially responsible 5
c) Accommodates in developing environment friendly manner 12
d) Helps in adopting practices that are eco friendly 7
Q5 What are the roles of sustainability initiatives to effect the
consumer decision making in Marriott International Hotel
Frequency
a) Creates positive impact on brand image 6
b) Improves the goodwill 5
c) Attracts more guests and tourists 11
d) Influence customers to opt environment friendly hotels 8
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Q6 What are the effective eco friendly initiatives for Marriott
International Hotel which assist great sustainability and better
productivity level for the organisation?
Frequency
a) Adopting practices of corporate social responsibility 10
b) Using advance technologies to manage waste 8
c) Implementing recycle, reuse and reduce processes 7
d) Minimising the use of exhaustible energy 5
Q7 What are the impacts if hotel industry does not follow
sustainability in their operations?
Frequency
a) Reducing natural resources 9
b) Increasing pollution 10
c) Rising wastes that are solid and harmful 6
d) Increasing deforestation 5
Q8 What are the benefits to hospitality industry with sustainability? Frequency
a) Identifying areas that make long term value for hotels 13
b) Reducing operating costs by management of resources 5
c) Effective risk management of economic, social and environmental 6
d) Creating trust among guests through engagement 6
Q9 What are the roles of corporate social responsibility in
maintaining sustainability within hospitality industry?
Frequency
a) Reflects on activities done by hotels for contributing in society 7
b) Develops strategies to remain sustainable 8
c) Protects the reputation of hotels 6
d) Creates new opportunities to emerge market 9
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