Primary and Secondary Research Methods for a Business Research Project

Research Project
(The impact of talent management on
organisational productivity of Iceland)
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Contents
Primary and secondary research using appropriate methods for a business research project.....3
Chapter 2: Data collection and analysis...........................................................................................3
2.1 Data Collection......................................................................................................................3
2.2 Data Analysis.........................................................................................................................3
Merits, limitations and pitfalls of approaches to data collection and analysis..........................19
Research methodologies and processes in application to a business research project to justify
chosen research methods and analysis.......................................................................................21
Research outcomes in an appropriate manner for the intended audience..................................22
Communicate outcomes to the intended audience, demonstrating how outcomes meet set
research objectives.....................................................................................................................22
Reflection...................................................................................................................................23
Alternative research methodology.............................................................................................24
Recommendation action for future research considerations......................................................24
2.3 Conclusion and Recommendations......................................................................................25
REFERENCES..............................................................................................................................26
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Primary and secondary research using appropriate methods for a business research project
Primary and secondary research is important for investigator in getting of valid outcomes.
There are some useful methods that will be beneficial in carrying out both types of investigation
i.e. primary and secondary. Some methods will be described as below:
Cost: This is useful for investigator to use effective sources of finance for executing both
types of investigation. For completing both types of investigation, there will be requirement of
following around £1100 amount of cost. This will be essential and important for investigator in
accomplishment of objectives of the project successfully.
Access: In this method, researcher must have full accesses to collect primary and
secondary information. In case of primary research, investigator should have accesses to gather
information from the managers of Iceland (Aggarwal, Dhaliwal and Nobi, 2018). In case of
secondary research, investigator should have proper access to use books, articles, journals and
many other secondary sources. Therefore, it will be essential and significant for researcher in
attainment of valid outcomes that turn to impact in completion of full project successfully.
Ethical issues: This is also significant for researcher to follow research ethics principles
while carrying out primary as well as secondary research. There are some useful principles
including obtain informed consent from selected research participants, avoid using misleading
practices, reduce the risk of harm to respondents etc. These are main and useful principles that
should be following within a study as it facilitates them in achievement of project objectives
effectively.
Chapter 2: Data collection and analysis
2.1 Data Collection
Data collection introduces to the process of collecting information about the topic.
Questionnaire is used for collecting quantitative data regarding the current topic (Garmendia
Ochoantesana, 2019).
2.2 Data Analysis
Analytical tool is the technique that will be useful for investigation in analysing of
appropriate data gathered from research instrument. Questionnaire is a research instrument that
helped investigation by providing quantitative type of data. In order to evaluate such type of
information, frequency distribution analysis is a suitable technique. In this technique, frequency
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distribution table will be made by researcher for analysing quantitative information within
minimum time period (Behera and et. al., 2020). Frequency distribution table according to the
existing topic will be shown as below:
Frequency distribution analysis
Q1 Please indicate your gender Frequency
a) Male 10
b) Female 5
c) Other 2
d) Prefer not to say 3
Q2 Please indicate your age Frequency
a) 17-32 years 15
b) 35-40 Years 3
c) 45+ years 1
d) Prefer not to say 1
Q3 Do you have knowledge about the talent management within workplace
of Iceland Food Limited?
Frequency
a) Yes 20
b) No 0
Q4 Are you satisfied that talent management plays an important role at
workplace of Iceland Food Limited?
Frequency
a) Strongly Agree 10
b) Agree 5
c) Natural 2
d) Disagree 1
e) Strongly Disagree 1
Q5 According to you, what are the major steps that will be essential for your
organisation in management of talent?
Frequency
a) Planning 5
b) Attracting 5
c) Developing 5
d) Retaining 5
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Q6 In your opinion, what is the main talent management strategy used by
your organisation in the workplace?
Frequency
a) Detailed description of job 6
b) Person-organisation fit 7
c) Collaborate coach evolve 7
Q7 How much you agree with the impact of talent management on
productivity of Iceland?
Frequency
a) Strongly Agree 10
b) Agree 7
c) Natural 2
d) Disagree 1
Q8 What are the effective strategies of attracting and retaining talent a
workplace of Iceland Feed Limited?
Frequency
a) Give on-going education and clear paths to advancements 7
b) Offer the right benefits 5
c) Providence of opportunities for continuous development 8
Q9 How you agree with the effectiveness of Offering right benefits to
employees?
Frequency
a) Strongly Agree 9
b) Agree 7
c) Natural 2
d) Disagree 1
e) Strongly Disagree 1
Q10 Relationship of talent management with organisational productivity is
important for Iceland Food Limited?
Frequency
a) Strongly Agree 8
b) Agree 5
c) Natural 3
d) Disagree 2
e) Strongly Disagree 2
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Q11 As per your view, what are the biggest challenges or challenges for
human resource of Iceland Food Limited?
Frequency
a) Lack of leadership 8
b) Unappealing company culture 5
c) Increased employees turnover 7
Q12 What are the strategies that would be beneficial for Iceland Food
Limited in overcoming of challenges associated with the talent
management?
Frequency
a) Adoption of leadership styles 8
b) Implementation of friendly company culture 5
c) Attract and retain talented employees 7
Q13 Why it is important for Iceland Food Limited to manage talent within a
workplace?
Frequency
a) Increased productivity 6
b) Improved business performance 5
c) Retain top talent 9
Figure 1: Gender
Q1 Please indicate your gender Frequency
a) Male 10
b) Female 5
c) Other 2
d) Prefer not to say 3
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