Research Project Proposal for JW Marriott

RESEARCH
PROJECT
PROPOSAL (ALI 1)
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Contents
INTRODUCTION...........................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Research Question.......................................................................................................................3
Rationale of Research..................................................................................................................4
Significance of Research.............................................................................................................5
LITERATURE REVIEW................................................................................................................5
METHODOLOGY..........................................................................................................................5
Research Design..........................................................................................................................5
Research Approach......................................................................................................................6
Research philosophy....................................................................................................................6
Sampling......................................................................................................................................6
Data collection.............................................................................................................................6
Data analysis................................................................................................................................6
GANTT CHART.............................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
This is the proposal for hospitality industry which have to analysed the impact of the
service industry as it will increase the customer satisfaction. JW Marriott is a luxury hotel chains
located in mostly all the parts of the world. The hotels also have international business efficiency
with the increase in the quality of their products which also increase the sales of the business
organisation. The hotel was established with the vision of providing the best services and
traditional values to the customers with the modern touch in the interiors. This helped the hotel
to increase its ratings around the world and is the five star hotel chin as of now.
Aim
The aim of JW Marriott is to increase the quality of their services and products so that they
can become the leader of the market with the premium quality of services. The organisation also
aims on the effective facilitation of the customers by giving them best experience which they can
never forget and increase the level of satisfaction. The vacation experiences are very important
for the customers and the hotel is its aim to focus on improving their services to fulfil the wants
and demands of the customers. (Zhang and et.al., 2015)
Objectives
 To increase the quality of services for the customers.
 To analyse all the challenges which hinder the in the efficiency of the quality of services
for the customers.
 To provide the best never forget experience to the customer so that they can increase the
brand image of the hotel.
 To increase the efficiency of the resources and managing the resources to increase the
productivity of the hotel.
Research Question
 how to increase the efficiency of the hotel and make the more productive.
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