Assessing the Impact of Employee Motivation and Performance

This research project aims to assess the impact of employee motivation and performance on the success and betterment of Superdry Plc. It explores the importance of employee motivation, strategies for enhancing motivation, and the impact of motivation on employee performance.

Research Project
proposal

Table of Contents
Research Topic: Assessing the impact of employee motivation and performance. A case study on
Superdry Plc of UK. ........................................................................................................................1
Introduction .....................................................................................................................................1
Background of project ...........................................................................................................1
Research rationale with justification .....................................................................................1
Project aim and objective ......................................................................................................2
Research Questions................................................................................................................2
Gantt chart .......................................................................................................................................9
REFERENCES .............................................................................................................................11

Research Topic: Assessing the impact of employee motivation and
performance. A case study on Superdry Plc of UK.
Introduction
Background of project
Employees are the most crucial and vital resources of an orgnisation that plays an
important role in its success and better performance. Thus, a company must take better efforts to
effectively motivate and guide its employees to have improvement in their performance and
efficiency (Hur, Moon and Jun, 2016). Superdry plc is a clothing brand of UK that is offering
high quality products for its customers. Superdry plc was incorporated in 2003 and having its
main headquarter in Gloucestershire, United Kingdom which is providing a combined
vintage Americana styling clothes with Japanese inspired graphics. Superdry is having a
significant and growing presence around the world with 768 Superdry branded locations around
65 countries of world which comprises of many location in UK and Europe. In order to enhance
its performance and efficiency level Superdry needs to take some better steps towards heighten
motivation and satisfaction level of its employees in order to make them more committed and
loyal towards their work. Theretofore, current investigation is lead out to assess the impact of
employees motivation on improving their performance. Further, determination of better
strategies to enhance satisfaction and loyalty of customers is also included to achieve the desired
gaols of company (Christensen, Paarlberg and Perry, 2017).
Research rationale with justification
The selection of current research topic is rationale as it would lead to better understanding
about the relationship that exists between the motivation of employees and their performance
thus, it is quite justifiable from professional view point of researcher as yield better implication
about the importance of employees motivation. Apart from this, it also leads benefits for
organisation through assessing the impact of employees motivation on their performance so that
better strategies and policies could be made by companies to improve their effeciency and
productivity level. The justification for selection of current research topic comprises of the fact
that it lead to better understanding about the factors that motivates employees for achieving
desired set of goals. Beside this, a better implication about the influence of motivation on the
employees performance and efficiency level is also evaluated by current study. Further, the
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selected topic is also justifiable and rationale from perspective of an organisation as it lead to
evaluation of strategies and approach that could be adopted by a company to ensure more
effective and better motivation in its employees to achie Assessing the impact of employee
motivation and performance ve enhanced performance and success. Beside this, the selected
topic is also rationale from personal aim of researcher as would meet academic purpose of
investigator and also lead to better work experience and managerial skills.
Project aim and objective
Project Aim
The main aim of conducting this research work on Superdry Plc is “To Assess the impact
of employee motivation and performance on success and betterment of an organisation.”A
case study on Superdry Plc of UK.
Research Objective
 To review the concept of employee’s motivation along with its importance in success and
betterment of organisation.
 To evaluate about the impact of motivation on overall employees’ job performance.
 To determine the various strategies that could be adopted by Superdry plc to ensure more
effective motivation for its employees to lead better performance.
Research Questions
The main research questions that are to be answered and evaluated through with current
investigation on Superdry Plc are listed below:
 What is meant by motivation of employees along with determining its importance in
success and betterment of organisation?
 What impact is created by motivation on overall performance of employees?
 What are the possible strategies that could be adopted by Superdry plc to have effective
motivation for its employees for improving their overall performance?
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LITERATURE REVIEW:
A Literature review is conceptual process of summary and description about the research
topic on the basis of review of scholarly paper and articles, books and online websites which
are relevant resources through particular research (Al-Sada, Al-Esmael and Faisal, 2017). It
helps to determine the research requirement and determining the nature of current research
approach topics as the analyzation as to understand the relationship that exists between the
motivation of employees and their performance with the context of Superdry Plc company.A) To evaluate the significance of employee’s motivation in success and betterment of
organization.
According to the Michelle Nystrom, 2020. As the importance of employee motivation is
very essential in organization where it defines the logical factor to work productivity and growth
of individual are determined on it. It refers to work is the desire platform to perform. In
connection with employees it stats that they having employees wiling work to best of their ability
to analysis the company growth in the market. Through the perspective of the Superdry
company plc as it is based on the United Kingdom venture dealing with product basic home
décor or groceries and other resources to consumers demand fulfill purpose. The concept of
motivation is mainly associated with the factors that drives and direct employees towards better
performance to accomplish and achieve desired objectives. The concept of employees motivation
is vital as it lead to positive influence on efficiency and performance level of employees which
ensures better achievement and accomplishment of goals. Further, a motivated and positive
workplace environment also ensures attraction and retention of more talented and creative
employees for better success and performance of an organisation. The motivate role in the
Superdry company employees plays important role as to facilitates the training and development
and the implementation of Employee Engagement in the organization where it allows to making
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the stress from work and contributes with some creativity and knowledge that helps to classified
the talent and uniqueness of work innovation. Employee motivation helps to meet the personal
goals which are desirable and a individual having the expectation regarding the work
achievement goals and personal life which considered to having the presence of guidance as well
as if someone needs to instructed properly for to attaining the goal.
Through motivation employees get benefits in terms of enhancement of sense of
satisfaction increases when n individual employees faces challenges through work stress and
depression and not get any kind of way to overcame from that but the impact of motivation
creates the aura in which it helps to enhance the confidence and satisfaction level increase by
which he/ she can work with peaceful sense of mind (Hanaysha and Majid, 2018).B) To identify the impact of motivation on overall performance of employees.
According to the opinion of the Anar Nasibov, 2015. The role of motivation is to making the
influence to encourage the morale and skills of employee for the objective accomplish of the
organization. As it supports to helps to process of inspiring people of action which helps to
achieve the goals as well as organization goals. In organization the motivation factor plays an
important role where it leads to motivate to employees for working aspects as it only organized
by the managers and Human resource department as they work on Job satisfaction,
Achievement, team work and need of money with procurement of respect (Beltrán-Martín and
Bou-Llusar, 2018). Through having the effectiveness of employee performances brings the
success in the organization in terms of productivity, profits and upbringing of the new talents
within the organization premises through the motivation influencing where it helps to
accomplish the goals of personal professional life. Effective motivation leads to enhanced self
confidence and more commitment level which drives an employee to perform in a more
effective way by the means of proper guidance and direction therefore, lead a positive impact
on performance and betterment of an organisation.
As employee satisfaction is important where it comprises about the needs and wants are
fulfilled in the time of orientation and during the work alignment, where it brings the positivity
as well as helps to retain the high skilled employees in organization. Productivity is depends
upon the factor form where the employees contributing the skills and provide the favorable
outcomes where it only depends when employees is highly motivated and gets the procurement
of skills and knowledge through training facilities from organization. Thus, an evaluation can
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be drawn that motivation leads a positive impact and influence on the performance and
productivity level of employees. Higher level of motivation ensures a better guidance and
direction for employees which boost and enhanced their confidence and creativity level to make
them more efficient and productive. Thus, an optimists and positive impact is lead and ensured
by motivation on overall productivity and performance of employees.
C) To determine the various strategies that could be adopted by Superdry plc to ensure more
effective motivation for its employees to lead better performance
According to the point off view of Nick Stanley, 2018. By enhancing the strategic formulation of
motivation aspect in employee performances through highlighting the positive factor in the
organization it has to follow some sort of process or strategies which helps to implement changes
in the organization which bring the productivity and comprising of positivity in the organization.
Strategies like effective communication and allowing proper participation of employees in
decision making are some vital and crucial strategies that can be adopted by Superdry plc to
ensure more effective motivation for its employees to lead better performance. By the
perspective of Superdry plc company scenario the strategies of motivating of employees or
workforce in their premises in the aspect where to improve their performances as will it get
productivity and success in the organization where it scrutinizing the employee efficiency and
effective skills and knowledge through which they work on their performances level. The
strategies which has been implementing into Superdry plc company are as follows:
Career advancement: As employee reach to its hierarchy level according to his/her
performance it emphasis the needs motivating the towards to making career in further factor to
exploring and emphasizing the experiences in which it helps to leads towards opportunities and
further qualification on the work shops where some of the employees are keen to wait for their
promotion as per the deliverables of the performances (Feng and et. al., 2018).
Reward System: The system of rewards and incentives is depends upon the performances of
an individual employee where it brings the outcomes on which it depend on the basis of rewards
and incentives, as per the extra contribution is also facilitates the extra perks and good amount of
rewards or incentives are given to the employees.
Recognition : The simple act of letting the employee knowns or mapping their performances
through their delivering of great job and recognizing their efforts can do wonders for their
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motivation. Through this motivation it keeps get to enhancing the receiving of recognition in the
organization premises through mangers.
Trust Building : This one of the most important factor which providing trust enhancement
between peers and managers where it develop the coordination, interest, which help to motivates
them succeed in eh organization work related task as the leaders are only have to trust with their
team member proficiency where it helps to building positive better relationships among peers of
organization perspective.
Participative management- the another viable strategy that could be adopted by Superdry plc
comprises of adopting participative management which insures involvement of all employees in
various activities and decision making which leads to higher motivation and enhance
performance of employees.
An evaluation can be made that having effective trust building with employees along
with timely recognition strategies are vital ways to have a better interaction and connection with
employees which motivates and encourage them to have better performance. Reward system and
career development plans also build higher level of confidence in employees to ensure higher
motivation and better performance.
RESEARCH METHODOLOGY
A research methodology facilitates about the set of particular process and techniques which
are assorted by a researcher or expertise to identify, select process and analysis information and
data related with a particular topic (Frazier and Tupper, 2018).
Research Philosophy
Positivism: This type of research philosophy is assorted by researcher which has been
focused by predicting and observing the research outcomes. Positivism method is also called as
Scientific Method as it measurable on high structure method.
Interpretivism: This type of philosophy is basically used by those researcher who are
focused into collecting and gathering the precious data which allows the expensive and
subjective data for generating the better generalization.
The selection of Positivism research philosophy is suitable and justifiable for current
investigation as it ensures and leads to more systematic and scientific way of investigation to
accomplish set objectives.
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Research Approaches:
Deductive: This approach includes the selecting theory, developing from the hypothesis
as per the data collection and evaluation on the basis of the given hypothesis.
Inductive: this approach of research is considered the new upcoming theory which
emerge from the data. It provides a more logical process in which multiple assumption and
premises (Kontoghiorghes, 2016).
As for this particular research there is used of Deductive approach where it provides the
optimum selective theory which is scrutinized from hypothesis with proper evaluation while
inductive will generates only the outsourced logical process of data information which will not
be suitable for this research.
Research Method:
Qualitative Method: As by using of this method is considered by researcher looking for
in dept knowledge of data about the research which provides the detailed information about
research topic. As it part of Secondary resources which emphasis collection of data through
different portals.
Quantitative method: Under this research method data is gathered in form of numeric
and arithmetic form and only reflects the statiscal representation of data that also comprises
about the reviews of respondent and it doesn’t give any importance towards the depth
knowledge.
As the research is used the Qualitative research method is selected where researcher wants
to generates the detailed information about the topic from the respondent behaviour towards the
research objective while quantitative research will not be suitable as it will provides the numeric
data which is not useful for the research objectives (Odukah, 2016). Use of qualitative research
method is justifiable for current study as it provide more detailed and theoretical form of
information to develop better understanding about behaviour and view point of respondents.
Sources of Data Collection :
Primary Sources: The data has been collected from the self efforts by researcher to
implement the information into research as the collection of data through interview, survey
polls, feedbacks and other references etc. Primary sources of information provides most
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authentic and up date form of information as it is directly collected from the respondents thus,
not affected and influenced by the perspective of any past researcher. The primary data would be
collected with the help of questionnaire. The justification for selection of questionnaire as data
collection instrument is based on the fact that it provides mots easiest and less complex way to
collect information from larger section of respondents for more effective study.
Secondary resources: The data has been collected through the accessibility to data
which is having existence in other research document where it opted for the data through the
internet, articles, subjective books by which data is been assorted and secondary method is one
of the efficient method on which the research is easily scrutinized the data. Collection of data
from secondary sources is much easier and provides a cost and time effective way of leading a
research. Further, secondary information also provide a base and framework for investigation
through leading support from past facts and figures.
As for this particular research there is use of both primary and secondary source of data
collection where the primary source is helps to making the formation of questionnaires and
secondary source helps to collecting the information through other resources.
Sampling method:
It is a process which is used by researcher to select a pre determined number of
observation and units from a large and complex population to conduct a study and research in
more efficient way. As for this research there is use of simple random sampling where it
facilitates to generates the chances for all observation and selection which is completely depend
on the basis of probability.
Instrument Used: As for this research the instrument is used to formatting the sampling
method for analysation the objective of research through Questionnaire. Use of questionnaire as
research instrument is suitable for conducting a survey which comprises of large number of
respondent thus, ensures more abundant and reliable form of information in relatively less time
and cost.
Sampling Size: a sample size of 30 participants is selected for current study with the use
of random sampling method from the employee of Superdry plc (Jiang and Tetrick, 2016).
Questionnaire:
A written document where it comprise the set of questionnaire that related with the
research topic and objectives.
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Timeline and Cost access activities:
The cost effective and access as it presumes little bit expensive as well as time taken
where to scrutinize the previous data from organisation to complete research formalities where
the timeline was took 30 days for collecting the information through survey aspect.
Gantt chart
The Gantt Chart is a horizontal graphical representation which provides the different form of
facts and figures through bar graphs as in clarity and transparency that shows the simplicity
of research.
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Ethical Consideration:
It is vital for a researcher to meet ethical consideration during course of an investigation
to ensure that none of research activity should not harm or hurt any individual neither physically
nor mentally thus, BERA code of ethics are applied. Further, adoption of data protection act is
also made to ensure the privacy and safety of collected data.
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REFERENCES
Books and journal
Al-Sada, M., Al-Esmael, B. and Faisal, M.N., 2017. Influence of organizational culture and
leadership style on employee satisfaction, commitment and motivation in the educational
sector in Qatar. EuroMed Journal of Business.
Beltrán-Martín, I. and Bou-Llusar, J.C., 2018. Examining the intermediate role of employee
abilities, motivation and opportunities to participate in the relationship between HR
bundles and employee performance. BRQ Business Research Quarterly. 21(2). pp.99-
110.
Christensen, R.K., Paarlberg, L. and Perry, J.L., 2017. Public service motivation research:
Lessons for practice. Public Administration Review. 77(4). pp.529-542.
Feng, J and et. al., 2018. Just the right amount of ethics inspires creativity: A cross-level
investigation of ethical leadership, intrinsic motivation, and employee creativity. Journal
of Business Ethics. 153(3). pp.645-658.
Frazier, M.L. and Tupper, C., 2018. Supervisor prosocial motivation, employee thriving, and
helping behavior: A trickle-down model of psychological safety. Group & Organization
Management. 43(4). pp.561-593.
Hanaysha, J.R. and Majid, M., 2018. Employee motivation and its role in improving the
productivity and organizational commitment at higher education institutions. Journal of
Entrepreneurship and Business. 6(1). pp.17-28.
Hur, W.M., Moon, T. and Jun, J.K., 2016. The effect of workplace incivility on service employee
creativity: the mediating role of emotional exhaustion and intrinsic motivation. Journal of
Services Marketing.
Jiang, L. and Tetrick, L.E., 2016. Mapping the nomological network of employee self-
determined safety motivation: A preliminary measure in China. Accident Analysis &
Prevention. 94. pp.1-7.
Kontoghiorghes, C., 2016. Linking high performance organizational culture and talent
management: satisfaction/motivation and organizational commitment as mediators. The
International Journal of Human Resource Management, 27(16). pp.1833-1853.
Odukah, M.E., 2016. Factors Influencing Staff Motivation among Employees: A Case Study of
Equator Bottlers (Coca Cola) Kenya. Journal of Human Resource and Sustainability
Studies. 4(02). p.68.
Online:
Anar Nasibov, 2015. Impact of Employee Motivation on Performance Productivity. [Online].
Available through:< https://www.linkedin.com/pulse/impact-employee-motivation-
performance-productivity-anar-nesibov/>
Michelle Nystrom., 2020. Employee Motivation Value And Effect On The Bottom Line.
[Online]. Available through:< https://blog.o2employmentservices.com/employee-
motivation-value-and-effect-on-the-bottom-line>.
Nick Stanley, 2018. Strategies of employee motivation. .[Online]. Available through:<
http://blog.myhr.co.nz/10-strategies-for-motivating-employees>.
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