The significance of customer satisfaction over the growth and success of Hospitality industry

Research Project
Propose

Table of Contents
Title: ................................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................3
Chapter 3: Research Methodology ..................................................................................................5
REFERENCES................................................................................................................................7

Title:
The significance of customer satisfaction over the growth and success of Hospitality
industry.
Chapter 1: Introduction
Background of the Research
The study aim to analysing the significance of consumer satisfaction over the growth and
success of business, Thus, customer satisfaction is a critical concept that has a wide significance
in the development of organisational operations. Buyers fulfilment is outlined as the affirmative
affection province which is reached through a buyers after making a purchase decision in regards
to a product or service (Noe and et. al., 2017). Therefore, consumer's satisfaction is a crucial
aspect for each business as to gaining maturation and occurrence. Thus, buyers are the primary
consideration of business and the satisfaction of buyers are outlined the maturation and success
of business at market place. In the present investigation work Holiday Inn Hotel Candem Town
London is the chosen organisation, therefore this is British-owned American trade name of
hotels, which is concern over providing satisfaction to their customers. It was founded in the year
of 1952 as a U.S. motel chain and it has mature to be one of the widest hotel chain with around
1173 active hotel in the globe. The base office of the firm is in Denham, Buckinghamshire, UK.
Holiday Inn is the heart of Camden, as the operations of hotel is effective in Candem Town. The
present investigation represents the analysis over the significance of customer satisfaction over
the growth of Holiday Inn Hotel, Candem Town London. In this aim and objectives are created
to support the investigation in the most appropriate way. Literature review will be efficacious in
processing a detailed descriptive framework which will be hard-hitting in enhancing the
apprehension of the research in relation with the chosen subject area. In addition to, in this
investigation, methodology will be supportive in rendering a systematic outline specification to
the researcher to aid the exploration in affirmative way to addressing the issue in right manner to
gaining potential results and outcome.
Rationale of the Research
The research into consideration if relay upon analysing the significance of customer
satisfaction over the succession and development of business, therefore, it is a broad sphere of
investigation that is significant in enhancing the thought and cognition base of individual in
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