Challenges of Operational Management and Customer Retention in Hospitality - A Study on KFC
Added on 2023-01-17
14 Pages2040 Words69 Views
|
|
|
RESEARCH PROJECT PROPOSE
Title: To evaluate challenges faced by company due to operational management and its effect on
customer retention in context of hospitality sectors – A study on KFC.
INTRODUCTION
Research background:
In such aspects, the matter related to customer retention it's necessary for companies to
retain the customer by offering such products and services which fulfil the needs in better way. It
is possible in respect of building the strong base with customer by offering the quality products
with charging reasonable prices (Carroll and Kaltenthaler, 2018). In context of enhancing
business, it is undertaken to build the strong connectivity with the customer and supplier by those
perspective, they can expand the business into global market. Present research is relating to KFC
company which is founded in 1930 by Harland Sanders. In relation to carrying the famous brand
name in market, they are considered to be second largest chain after Mc Donald's. They are
famous for the species and chicken which they baked in their best way. They are presently
located around 22,621 places and also undertaking its business by giving franchise to their
supplier chain to spread the business around the world.
Aim
To identify the situation faced by company pertaining to suppliers and its impact on
customer retention – A study on KFC.
Objectives
To determines importances of the customer retention in business.
To examines the significance of the operational management and its usefulness to
company.
To assess the challenges faced by company in respect of shortage of chicken which
pertains the impact on customer retention.
To recommended the suitable strategies adapted by KFC to retain customer interest by
supplying chicken.
Research Question
1. What is the importances of the customer retention in business organization?
2. How the significance of the operational management results in bringing usefulness to
company?
customer retention in context of hospitality sectors – A study on KFC.
INTRODUCTION
Research background:
In such aspects, the matter related to customer retention it's necessary for companies to
retain the customer by offering such products and services which fulfil the needs in better way. It
is possible in respect of building the strong base with customer by offering the quality products
with charging reasonable prices (Carroll and Kaltenthaler, 2018). In context of enhancing
business, it is undertaken to build the strong connectivity with the customer and supplier by those
perspective, they can expand the business into global market. Present research is relating to KFC
company which is founded in 1930 by Harland Sanders. In relation to carrying the famous brand
name in market, they are considered to be second largest chain after Mc Donald's. They are
famous for the species and chicken which they baked in their best way. They are presently
located around 22,621 places and also undertaking its business by giving franchise to their
supplier chain to spread the business around the world.
Aim
To identify the situation faced by company pertaining to suppliers and its impact on
customer retention – A study on KFC.
Objectives
To determines importances of the customer retention in business.
To examines the significance of the operational management and its usefulness to
company.
To assess the challenges faced by company in respect of shortage of chicken which
pertains the impact on customer retention.
To recommended the suitable strategies adapted by KFC to retain customer interest by
supplying chicken.
Research Question
1. What is the importances of the customer retention in business organization?
2. How the significance of the operational management results in bringing usefulness to
company?
3. What are the situation faced by company in respect of shortage of chicken which pertains
the impact on customer retention?
Rational
In this aspects, the issue which is undertaken is relating to retaining the customer towards
the products which the company is offering. Thus, during conducting the research, the issue is
faced in respect of gathering the information which is relevant to the selected topic. The reason
of conducting this research is that KFC carries the renowned brand name in market and thus by
gathering information relating to shortage of chicken resulting in bringing various aspects which
is interesting to know the company working strategies. The main aspects of conducting this
research now is that the taste of the customer are changing due to changes in environment. As
they are now preferring more hygienic products and thus it resulting in interesting to conduct the
research on this topic. As the another understanding of choosing this topic is that lot of authors
had already conduct research on KFC, this it is easier procedure to use the information and
conduct research.
LITERATURE REVIEW
Bolton and Hannon (2016) stated that customer retention necessary in business so that
company can increase the profits through promoting the products to the customer. This can be
increased through adapting the changes in taste of the customer (5 Unique Ways to Increase
Customer Retention (and Increase Profits!), 2015). As by this aspects, it helps companies to
conduct the customer loyalty program which helps them in selecting the best aspects and also
provide feedback if they find any issue after availing such products.
Silverman (2016) argued that it resulting in facing issue as by adapting the changes
among taste, it cause wastages in products and services. Through this aspects it results in
affecting the goodwill of the company and also affects the budgets which they set to attaining the
goal at particular time period.
According to Flax, Bick and Abratt (2016) the significance of the operational
management I.e. suppliers is relating to undertaking various norms which carries the duty to
supplies the raw materials to the company within the stipulated time period. As they carry
various right in respect of entering into the contract or also increase the prices in respect of
changes in market condition.
the impact on customer retention?
Rational
In this aspects, the issue which is undertaken is relating to retaining the customer towards
the products which the company is offering. Thus, during conducting the research, the issue is
faced in respect of gathering the information which is relevant to the selected topic. The reason
of conducting this research is that KFC carries the renowned brand name in market and thus by
gathering information relating to shortage of chicken resulting in bringing various aspects which
is interesting to know the company working strategies. The main aspects of conducting this
research now is that the taste of the customer are changing due to changes in environment. As
they are now preferring more hygienic products and thus it resulting in interesting to conduct the
research on this topic. As the another understanding of choosing this topic is that lot of authors
had already conduct research on KFC, this it is easier procedure to use the information and
conduct research.
LITERATURE REVIEW
Bolton and Hannon (2016) stated that customer retention necessary in business so that
company can increase the profits through promoting the products to the customer. This can be
increased through adapting the changes in taste of the customer (5 Unique Ways to Increase
Customer Retention (and Increase Profits!), 2015). As by this aspects, it helps companies to
conduct the customer loyalty program which helps them in selecting the best aspects and also
provide feedback if they find any issue after availing such products.
Silverman (2016) argued that it resulting in facing issue as by adapting the changes
among taste, it cause wastages in products and services. Through this aspects it results in
affecting the goodwill of the company and also affects the budgets which they set to attaining the
goal at particular time period.
According to Flax, Bick and Abratt (2016) the significance of the operational
management I.e. suppliers is relating to undertaking various norms which carries the duty to
supplies the raw materials to the company within the stipulated time period. As they carry
various right in respect of entering into the contract or also increase the prices in respect of
changes in market condition.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents