Impact of Social Media on Marketing Management in the Hospitality Industry

Research proposal

TABLE OF CONTENTS
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
Aims and objectives ...................................................................................................................1
Literature review.........................................................................................................................2
Research methodology ...............................................................................................................3
REFERENCES................................................................................................................................5

Title- To study an impact of social media on the marketing management of the firm
functioning its business in hospitality industry: A study on Savoy Hotel
Background
Social media marketing refers to the type of an internet marketing that makes use of
online websites as the marketing tool. The main aim of digital marketing is producing a content
that will be shared along with the social network for helping the firm in increasing the brand
exposure and in broadening reach of the customers. The present report focuses on Savoy Hotel ,
a luxury hotel situated in city of the Westminster in the Central London, England. Furthermore,
the study throws a deeper insights towards an effect of the online media on the marketing
services of the hospitality sector firm. Moreover, it includes evaluation of the positive and the
negative effects of an online marketing in the working of the hospitality firm.
Rationale
The main reason behind choosing this research topic that, in today's competitive world
social media is seen as an important measure for the firm in enhancing the market share and the
customer base at a large platform. It had become very crucial for the company under hospitality
industry to promote their services and the products on the online platform so that it could get
connected with more and more people across the globe.
Aims and objectives
Aim- To investigate an influence of the digital marketing on the promotional activities of
the firm operating in hospitality industry: A case study on Savoy hotel
Objectives
 To analyse implications of social media in hospitality industry
 To assess positive and negative effects of an online marketing on hospitality sector
company
 To develop strategies for overcoming the challenges faced by the firm operating through
online channels
 To recommend appropriate measures relating online marketing channels
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