This research project proposal focuses on determining the role of social media in resolving the issues related to changing customer taste and preferences in the hospitality industry. The study specifically examines the case of Hilton Hotel and explores how social media can be used to interact with customers, promote services, and adapt to changing preferences. The research aims to identify the importance of social media for Hilton Hotel, the issues arising from changing customer preferences, and the role of social media in resolving these issues. The investigation will utilize a qualitative research approach and gather data through primary and secondary sources. The findings will contribute to understanding the impact of social media on customer preferences and provide insights for other organizations in the industry.

Research Methods & Project

Assessment brief for a project proposal in the BA (Hons) Hospitality Management course, covering research methods and project development.

Explore the role of social media in resolving issues related to changing customer preferences in the hospitality industry. Study conducted on Hilton Hotel.

Role of Social Media in Resolving Changing Customer Preferences - Study on Hilton Hotel

This research project focuses on the role of social media in resolving the issues related to changing customer preferences in Hilton Hotel. It aims to determine the importance of social media, identify the issues arising from changing preferences, and evaluate the role of social media in resolving these issues. The research methodology involves the use of quantitative research methods and data collection through questionnaires. The findings of this research will provide valuable insights for Hilton Hotel in effectively addressing the changing preferences of customers.

Professional Development

Marketing

Design and Creativity

Data Science and Big Data

Role of Social Media in Resolving Changing Customer Preferences - Hilton Hotel

This report discusses the digital marketing plan for Hilton Hotel, focusing on its environmental analysis, comparing its digital presence with other hotels, and strategies for Facebook and Instagram. It also highlights the opportunities and threats present in the digital environment and provides insights into the impact of digital marketing on the hospitality industry.

Digital Marketing Plan for Hilton Hotel

Business Integration Project Report - Hilton Hotel

This research proposal focuses on studying the role of social media in the hotel industry, specifically through a case study on Hilton Hotel. It explores the impact of social media on brand image, customer satisfaction, and overall business performance. The research aims to identify the use of social media tools in the hospitality sector and investigate the influence of social media reviews on organizational success. The preliminary literature review highlights the benefits of social media in marketing, advertising, customer engagement, and brand reputation management. The research methodology includes data collection through primary and secondary sources, qualitative and quantitative analysis, and sampling techniques. The findings of this research will provide valuable insights for the hotel industry in leveraging social media for business growth.

Role of Social Media in Resolving Changing Customer Preferences - Study on Hilton Hotel

End of preview

Role of Social Media in Resolving Changing Customer Preferences - Hilton Hotel

Digital Marketing Plan for Hilton Hotel

Business Integration Project Report - Hilton Hotel

Role of Social Media in Hotel Industry

Role of social media in marketing Assignment

Impact of Social Media Marketing on Customer Perception

Role of Social Media in Resolving Changing Customer Preferences - Study on Hilton Hotel

End of preview

Role of Social Media in Resolving Changing Customer Preferences - Hilton Hotellg...

Digital Marketing Plan for Hilton Hotellg...

Business Integration Project Report - Hilton Hotellg...

Role of Social Media in Hotel Industrylg...

Role of social media in marketing Assignmentlg...

Impact of Social Media Marketing on Customer Perceptionlg...

Role of Social Media in Resolving Changing Customer Preferences - Hilton Hotel

Digital Marketing Plan for Hilton Hotel

Business Integration Project Report - Hilton Hotel

Role of Social Media in Hotel Industry

Role of social media in marketing Assignment

Impact of Social Media Marketing on Customer Perception