Role of social media in marketing Assignment
Added on 2021-02-19
25 Pages5148 Words21 Views
Research Project
Table of ContentsTOPIC:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of research..............................................................................................................1Background of research..........................................................................................................1Rationale of research..............................................................................................................2Research aim..........................................................................................................................2Research Objectives...............................................................................................................2Research questions.................................................................................................................2Gantt Chart.............................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................4Concept of social media.........................................................................................................4Importance of social media marketing for Ned Hotel............................................................4Role of social media in formulating long term relations with consumers..............................5CHAPTER 3 RESEARCH METHODOLOGY..............................................................................7Chapter 4: Data Findings, Analysis and Discussion .....................................................................10Chapter 5: Conclusion, Recommendations and anticipated Limitations.......................................20Conclusion............................................................................................................................20Recommendations................................................................................................................20Anticipated limitations.........................................................................................................20REFERENCES..............................................................................................................................21.......................................................................................................................................................22
TOPIC:“To identify the role of social media in marketing of services and making long termrelations with consumers.” A study on The Ned Hotel.INTRODUCTIONResearch is the process through which in- depth knowledge about topic can be gainedwith proper in- depth investigation. There are different activities which has to be followed byinvestigator, such as introducing, planning for resources, etc. this can be planned through projectspecification document. This is the document which provides complete information aboutdifferent activities conducted for completing investigation. So it is easy to complete study ontime and with achieving aims and objectives (Alwagait, Shahzad and Alim, 2015). Overview of researchIn this investigation, there is discussion about role of social media in market and makinglong term relations with consumers. These days there is more trend of using social mediaplatform through which consumers is able to have knowledge about latest trends. Henceorganisations also works to enhance business in better and effective manner. Social mediaplatform is effective for interacting with consumers and making policies as per their preferences.This research is based on he Ned Hotel situated in London, UK. There are 250 bedrooms, tenrestaurants and different services for grooming men and women. Background of researchIn hotel sector, there are many organisations which are working in industry such as HotelHilton, Berkeley hotel, Crowne Plaza, etc. So it is important to communicate with workersregarding use of social media techniques for operating in better and effective manner. Withsocial media techniques, it is easy for mangers of Hotel Ned to take feedback from consumersand then perform business activities as per external market. When consumer gets appropriateservices, they they are ready to avail services from Hotel Ned and this gives positive impact ongrowth and development. With taking feedbacks from consumers brand image of Hotel ned canbe evaluated. At social media platform there are rating in hotel industry, so this enhance brandawareness among people (Amedie, 2015). 1
Rationale of researchRationale behind conduct research on social media is because this is relevant topic inindustry and it is easy to understand changes in marketing activities due to these sources. Thistopic is interesting and innovative so people ready to provide their view. If researcher wants toexpand their business at international level, then social media marketing is easy form ofmarketing through which consumer base can be enhanced. This topic is interesting from personalview of researcher as well, so this study will be conducted in more effective manner. In hotelsector, there is much competition, so hospitality sector organisation is selected. Research aim“To identify the role of social media in marketing of services and making long termrelations with consumers.” A study on The Ned Hotel.Research ObjectivesTo understand the concept of social media.To identify the importance of social media marketing for Ned Hotel.To ascertain the role of social media in formulating long term relations with consumers.Research questionsDo you have knowledge about concept of social media.What is the importance of social media marketing for Ned Hotel?What is the role of social media in formulating long term relations with consumers?Gantt ChartGantt chart is the graphical representation in the form of bar chart providing informationabout range of completing investigation. This is the research technique developed by HenryGantt who gives information through understanding relationship between different activities ofinvestigation. There is vertical and horizontal representation through which start and end date ofresearch activities can be known, project milestones can be understood, task assigned to eachindividual is clear. Hence there is completion of investigation in better and relevant amnerachieving aims and objectives (Coelho, Oliveira and Almeida, 2016). 2
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CHAPTER 2: LITERATURE REVIEWLiterature review is the section in research under which information is collected throughonline sources for getting overall view about research topic and objectives. This section is crucialbecause this makes base of recommendations and conclusions for researcher, hence informationunder this section is collected from authentic and dated sources. Concept of social mediaSocial media is the technique for collecting information through online channels in orderto share information, contact with one another (Cook, 2017). Social media is the platform of webbased communication through which individuals can contact to one another. There is use ofdifferent forums, blogs, social networks, etc. through which information is communicated tointernal as well as external parties of Ned Hotel. There are different social media examples suchas Facebook, Instagram, Pinterest, Twitter, Google +, etc. As per view of MATTHEWHUDSON (2019) Social media have various features such as personal user accounts, profilepages, friends, followings, etc. In current market, there is sue of different social media tolls forknowing external market. Managers of Hotel Ned can use this technique for communicating withconsumers. With the help of social media techniques, managers of Ned Hotel can performactions as per change in terns. Social media techniques assist makes easy for marketing by sittingat one place. These days people of all most all age is using social media techniques forinteracting with one another and collecting information abut different brands in industry.Importance of social media marketing for Ned HotelSocial media is important for Ned Hotel because it assist in communicating withconsumers and providing them knowledge about new product and services. Social mediatechnology is important for hotel to remain in contact with different parties and acquiringknowledge about it. Marketing activities can be completed by sitting at one place. There areFacebook Page through which consumers can know about new services. According to CoreyMorris (2019) there are some importance of social media marketing which are discussed asunder-Reputation management- There is proper management in brand image of Hotel Nedbecause there is rating at social media sites under which consumers are able to understand aboutrating of services. When consumer avail services from consumers, then they share experience on4
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