Globalisation and Business Success

This research project investigates the impact of globalization on the business success of Clarks, a British shoe manufacturer and retailer. It analyzes the concept of globalization, its benefits for Clarks, and the challenges the company faces while expanding its business internationally. The project utilizes a qualitative research approach, including a questionnaire and literature review, to analyze the data and provide recommendations for Clarks to enhance its global operations.

RESEARCH PROJECT

Table of Contents
TITLE: How globalisation can drive business success ...................................................................3
INTRODUCTION...........................................................................................................................3
Background of research..........................................................................................................3
Rationale of research..............................................................................................................3
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Concept of globalisation.........................................................................................................4
Benefits of globalisation to drive success of business in Clarks............................................5
Challenges for Clarks while globalising its business.............................................................6
RESEARCH METHODOLOGY ....................................................................................................7
Research Philosophy..............................................................................................................7
Research approach..................................................................................................................7
Data collection........................................................................................................................8
Research Types.......................................................................................................................8
Sampling Method...................................................................................................................8
DATA ANALYSIS AND INTERPRETATIONS.........................................................................11
RECOMMENDATION AND CONCLUSION.............................................................................21
Recommendation..................................................................................................................21
Reflection.............................................................................................................................21
Conclusion.....................................................................................................................................22
REFERENCES..............................................................................................................................23
Appendix........................................................................................................................................25
.........................................................................................................................................................1

TITLE: How globalisation can drive business success
INTRODUCTION
Background of research
Globalisation refers to the integration and interaction of two or more countries for the
common purpose of growth. This integration is mainly of business organisation, people and legal
authorities that is government (Sarti, 2016). The concept of globalisation itself seen as the term
which makes business successful. The present research report is based on Clarks, a well known
British shoe manufacturer and retailer company which is headquartered in United Kingdom. The
company was incorporated in 1825 in England, Street and Somerset. Clarks is only dealing in
footwear across the world and owns around 1000 stores. With passing time, top management
team as well as board of directors of Clarks are planning to expand their presence at international
scale. For this, it is required by the management team as well as employees of the company to
improve their knowledge on Globalisation and its related to topic so that they could succeed in
international market in effective manner. In the same regard, the company have specially
appointed new research team which will conduct an better research about globalisation. In this
regard, chosen investigator for the study have formulated both the aim and objectives for the
current study which will guide whole research team in conducting best research without being
distracted to any other related topic.
Rationale of research
The main reason behind choosing this research topic is that, over the years globalisation
has been a crucial subject to study. Basically, organisations uses different business expansion
techniques like joint ventures, franchisee and more aid them in operating businesses in different
nations which could be considered as one of my own interest.
On the other hand, as mentioned by Potrafke, (2015), globalisation is a wider context
which needs to be divided among different subsections that may aid businesses that are
performing at domestic level could easily expand themselves across the borders.
As a researcher, it is not easy for authors to cover all the areas of a subject in an article, and to
have deeper knowledge this topic has been chosen in this report which might help in near future
to peers.

In context to Clarks, it has been identified that this company is operating its businesses at
international scale. At the time of expansion, it has been realised by its top management that they
are having less knowledge about global business management which makes it difficult for them
to execute their business activities in effective manner. Thus, the company has hired research
team to enhance their knowledge on globalisation so that they can enhance their business in
international market effectively.
Research Aim
The research aim for current investigation is “To determine the importance of
globalisation and its impact on business success”. A case study on Clarks.
Research Objectives
 To understand the concept of globalisation.
 To ascertain the benefits of globalisation to drive success of business in Clarks.
 To determine challenges for Clarks while globalising its business.
Research Questions
 What is the concept of globalisation.
 What are the benefits of globalisation to drive success of business in Clarks.
 What are the challenges for Clarks while globalising its business.
LITERATURE REVIEW
Literature review is a kind of academic paper which provides in depth knowledge of
specific topic to the reader. In this section, researcher mainly collects information from different
authors perception in order to enhance their own knowledge on the similar topic in effective
manner.
Concept of globalisation
As per the thoughts given by (Zajda, 2015). Globalisation refers to the integration of
companies, government, people and businesses beyond the national boundaries. The concept
allow companies and other trader to freely exchange their goods and services in desired countries
from where they can maximise their profits. It can be said that this concept is not beneficial for
businesses but it also provides variety of benefits to customers as well. It has been identified that
globalisation has increased number of options in front of customers in terms of products and

services at low prices. This is because, there are number of companies available at marketplace
which are offering similar kind of products which influences companies to provide their products
at low prices in order to grab customers attention. This concept also contributes in raising living
standard through offering the job opportunities, improve access to services and products,
modernization etc. On other hand, another author named as …, have said that concept of
globalisation was initiated with the thought of development of businesses with the society. It can
be said that this growth was only related to companies which can improve its performance with
the help of other companies. This collaboration and integration of companies with each other
develops more business opportunity for companies through which they can enhances their
working practices and also improve quality of product which is being offered by them to
customers. Globalisation gives opportunities to invent number of innovations which can be used
in creation of products that will provide high satisfaction to customers. It takes into consideration
number of factors pertaining to social, political, economic and many more. Furthermore, it
requires huge funds in taking business activities out of national boundaries. It has different
interpretations from different authors, but the underlying meaning is directed towards going
cross borders. In other words, it is the interdependence of nations around the globe which helps
in free trade. It is a wider term which enhances flow of various things such as information, ideas,
technologies, products etc. It is also called as economic integration because of engagement of
more than one country. Companies find it extremely suitable to take their businesses out of the
country and earn huge profits.
Benefits of globalisation to drive success of business in Clarks
On the basis of views presented by Potrafke, (2015). Globalisation is related to
interconnectedness of business, government and people across world that leads to the economic,
cultural and political integration at global level. It has been identified that this concept provides
various kind of benefits to businesses which are operating its business in international market. It
can be said that there are numerous of benefits of globalisation which can be gained by them
expanding their business at international level. Some of the main benefit of Globalisation for
Clarks are defined as below:
Increased number of customers: Globalisation have enhanced number of customers for
Clarks as the company can access international customers by expanding their business in

international market. This simply increases sales figure of company which ultimately contributes
in enhancement of profits.
Access to more business opportunities: Another benefit of Globalisation can be seen in
the form of raised business opportunities. It can said that large scale companies like Clarks have
more business opportunities in international market as they can target new market zone with their
quality products. As a result, the company can also grab developing opportunity in international
area which will provide huge monetary benefits to them. A globalised entity gets the chance to
access more wider capital markets avenues. It can also make alliance with profit making or
highly competitive organizations to create economies of scale and enhance productivity. This is
not possible in being limited to domestic boundaries. The creation of synergy gives huge scope
to explore other opportunities that may contribute to its growth.
Improves reputation of company: Business expansion at international level helps
businesses in growing their reputation in international market (What are the 7 benefits of going
global, 2014). It can be said that Clarks can build up their brand name among customers by
operating its business in different countries. This ultimately contributes in enhancing their
reputation at market place. When a company goes international, the people around the world
come to know about it. After becoming an international company, it gets number of platforms in
which products can be advertised. This increases public image as well as brand value which
helps it earn more profit.
Challenges for Clarks while globalising its business
Business expansion at global scale is not an easy activity or task for company as it
consist of many challenges which rose due to different factors. It has been analysed that
challenges are faced by every kind of company whether they are operating business at small
level or large. These challenges impacts negatively upon the business performance of company
and keep them away from attaining their targeted goals and objectives within the pre decided
time frame. Some of the main challenges which are faced by Clarks at the time of global
expansion are defined as below:
Cultural difference and communication barriers: Every nation has its own culture and
native language which is being used by its local people in the lives. In context to businesses, it
can be said that it is the biggest difficulty and challenge for Clarks to operate its business in the

different nation which has completely different culture. This also interrupt employees of this
company to manage their business activity as they are not much familiar with the language and
culture which makes it difficult for them to take right decision.
Foreign laws and regulations: It is the another challenge which is faced by Clarks, is
related with foreign laws and regulations. It has been evaluated that business expansion in
foreign country requires advance knowledge of legal laws as if the company does not follow
these laws then they might get indulge into any illegal activity (11 Biggest Challenges of
International Business in 2017, 2017). Thus, it can be seen as the major challenge of
globalisation for Clarks.
As per the above discussion report, it has been sum up that there are different types of
factors that acts as an major challenge for globalisation. All these challenges create obstacles for
a company to perform their operations in global marketplace. There are some major challenges
of globalisation that include, economic justice human security, democracy, fundamental change
in values and more. These types of challenges hamper business organisations to gain more
possible advantages. For an instance foreign laws and regulations create numerous obstacles for
an business organisation as each and every nation have different set of regulations and legislation
which is necessary for them to abide. It require more cost and time which lead towards speedy
advancements of an organisation. Furthermore, difference in cultural aspects and communication
is also one of the factor that acts as an major challenge of globalisation. This factor hamper
business organisations to formulate their day to day operations in an easy and ongoing manner.
Thus, it become essential for business organisation to formulate different types of strategies and
policies with the help of which they can easily able to overcome challenges of globalisation in
best effective manner and increase further productivity and probability.
RESEARCH METHODOLOGY
Research methodology refers to techniques and procedures which needs to be used to
determine, choose, process and also analyse information regarding topic (Potrafke, 2015). With
reference to the current investigation, researcher have used research onion which includes many
layers. Research onion is seen as the framework which includes many sub sections that are
helpful for researcher in obtaining better research outcome. Some of the main aspects of this
section are stated as below:

Research Philosophy
Research philosophy is seen as the belief of investigator which reflects how information
is collected, evaluated and used for the research. Research philosophy is mainly of two types that
is interpretivism and positivism. In the current investigation, researcher have used interpretivism
as it allows researcher in interpreting information gathered from human beings. It is helpful in
understanding actual response of people which contributes in obtaining valuable outcome.
Research approach
There are two different kinds of research approaches like inductive and deductive. This
research is based on the inductive approach because it is related to qualitative research and
provide in- depth analysis of information.
Data collection
Data collection refers to the way through which researcher gathers relevant information
that is useful for them in completing investigation with valuable outcomes. Data collection
methods are mainly of two types that is primary as well as secondary. In primary method,
investigator collects information directly from respondents. Whereas, in secondary method,
information is collected from secondary data that means information is gathered from the work
which have been already done by someone else. In the present investigation, researcher have
used both the primary as well as secondary sources of data. In primary method questionnaire
have been chosen by investigator. On the other hand, in secondary method online articles, books,
journals and blogs have been considered by researcher.
Research Types
Research types are mainly of two types that is qualitative and quantitative in nature.
Qualitative research methods is relied on human perception which provides in depth
understanding to investigator on research topic. This method does not include any statistical data.
On the other hand, quantitative research method is related to collection and analysis of data with
the help of statistical formulas. In this method, investigator gathers information from chosen
respondents that could belong to target population or from general public. In this research,
qualitative method has been used because it provides the information in detailed manner.

Sampling Method
It refers to the methodology in which investigator chooses desired number of samples
from the targeted population. Sampling methods are mainly of two types that probability
sampling methods and non probability sampling methods. These types are further classified into
many sections. Probability sampling methods includes simple random sampling, systematic
sampling, stratified sampling and clustered sampling method. Non probability Sampling methods
includes Quota sampling, Convenience sampling, snowball sampling and judgement sampling
method. In current research, investigator have used random sampling method as it it free from
bias outcome.
Questionnaire
Questionnaire
Q 1) Are you aware with the concept of Globalisation? Frequency
a) Yes 25
b) No 15
Q 2) Do you think, Globalisation leads to business success for Clarks? Frequency
a) Agree 22
b) Disagree 18
Q 3) According to your belief, which one is the main benefit of globalisation
that drives success to Clarks?
Frequency
a) Increases number of customers 15
b) Access to more business opportunities 15
c) Improves reputation of company 10
Q 4) Do you think, cultural difference and communication barriers is
considered as challenge for Clarks at the time of global expansion?
Frequency
a) Agree 30

b) Disagree 10
Q 5) Do you think, Globalisation have improved profits of companies who
are operating their business at international level?
Frequency
a) Yes 35
b) No 5
Q 6) According to you, does Clarks requires to alter its strategies during
their Global operations?
Frequency
a) Yes 32
b) No 8
Q 7) Do you think, Globalisation have brought many business opportunities
for companies belonging to retail sector?
Frequency
a) Agree 31
b) Disagree 9
Q 8) Is the concept of globalisation is valuable for customers? Frequency
a) Yes 26
b) No 14
Q 9) Which alternative option is best feasible for Clarks in order to enhance
its product portfolio?
Frequency
a) Clothing 35
b) Food 5

DATA ANALYSIS AND INTERPRETATIONS
Theme 1: Concept of Globalisation
Q 1) Are you aware with the concept of Globalisation? Frequency
a) Yes 25
b) No 15
INTERPRETATION: Concept of Globalisation have been emerged with the thought of
enhancing interaction between two or more companies in order to improve their profits with one
another's support. On the basis of above mentioned pie graph, it has been analyse that 25 people
have said that they are aware about this concept, whereas 15 people have denied to the same
question as they do not know about this concept. 25 people who have stated their positive
response towards the knowledge of concept thinks that it is very common topic as maximum
number of large companies are operating their business at international level. On the other hand,
leftover 15 people have said that they do not know about this topic as they are not going outside
their home.
25
15
a) Yes
b) No

Theme 2: Globalisation leads to business success for Clarks
Q 2) Do you think, Globalisation leads to business success for Clarks? Frequency
a) Agree 22
b) Disagree 18
INTERPRETATION: Globalisation have helped many business in converting their
failure into a successful business. According to the above specified graph, it has been identified
that 22 respondents have said that yes they believes globalisation leads to business success.
These people thinks that if Clarks works at international scale then it have more business
opportunity in wider market. On the other hand, 18 respondents have said that they do not thinks
that globalisation helps business success as they have seen many companies who were working
well at local level but when they entered into international market their business profits turn into
negative. This is because, executing business activities at international level have increased their
unnecessary expenses which have resulted business output decline.
22
18
a) Agree
b) Disagree

Theme 3: The main benefit of globalisation that drives success to Clarks
Q 3) According to your belief, which one is the main benefit of
globalisation that drives success to Clarks?
Frequency
a) Increases number of customers 15
b) Access to more business opportunities 15
c) Improves reputation of company 10
INTERPRETATION: Globalisation brings numerous of benefits which will help
business organisation in improving their profits. In context of Clarks, it can be said that global
expansion of this company will help them out in attaining number of benefits such as increases
number of customers, access to more business opportunities and improves reputation of
company. As per above specified graph, it can be said that 15 people thinks that main benefit of
globalisation for Clarks is that it will increase its number of customers. This is because, these
respondents thinks that international expansion helps the company in approaching to more
number of customers which will be beneficial in enhancing its profits. Whereas, remaining other
15 respondent have said that main benefit of globalisation for Clarks is that it is helpful for
15
15
10
a) Increases number of
customers
b) Access to more business
opportunities
c) Improves reputation of
company

company to access more business opportunities in international market as they are able to come
in contact with other businesses. This allow them to grab opportunities available at international
marketplace. On the other hand, remaining 10 people have stated that main benefit of
globalisation for Clarks is that it improves reputation of company at international scale.

Theme 4: cultural difference and communication barriers is considered as challenge for
Clarks at the time of global expansion
Q 4) Do you think, cultural difference and communication barriers is
considered as challenge for Clarks at the time of global expansion?
Frequency
a) Agree 30
b) Disagree 10
INTERPRETATION: The concept of Globalisation also bring some challenges for the
companies working at international level. These challenges can be related to anything which
includes communication barrier, management of employees and cultural difference. According to
above mentioned pie graph, it has been analysed that 30 people have said that as per their belief
cultural difference and communication barrier are seen as the main challenge for Clarks which
could affect this company in its international expansion. This is because, these people thinks that
while global expansion company will face issue related to communication every country has its
own native language. On the other hand, remaining 10 respondent have denied to the similar
thought as according to them employees can use common languages at international expansion
like English which will not affect their business process.
30
10
a) Agree
b) Disagree

Theme 5: Globalisation have improved profits of companies who are operating their
business at international level
Q 5) Do you think, Globalisation have improved profits of companies
who are operating their business at international level?
Frequency
a) Yes 35
b) No 5
INTERPRETATION: The concept of globalisation have raised profits of business
organisation who are operating their work at international scale as they are able to approach
more of number of customers. This approach to more customer results in improvement of sales
performance of company which ultimately enhances their profits. On the basis of above
represented pie chart, it has been analysed that 35 people have presented their positive influence
towards this thought as they believe if company works at international market then they have
better growth opportunities. Along with this, they can easily expand their business in
international market. This expansion results, in positive improvement in profits of company. On
the other hand, remaining 5 respondents have denied to the similar thought as they thinks
Globalisation have also increased competition at market place which ultimately influences their
profitability as now customers have more options so they can switch to another brand according
to their feasibility. This directly decreases profits of company who operates business at
international scale.
35
5
a) Yes
b) No

Theme 6: Clarks requires to alter its strategies during their Global operations
Q 6) According to you, does Clarks requires to alter its strategies during
their Global operations?
Frequency
a) Yes 32
b) No 8
INTERPRETATION: Every business organisation requires to adopt different strategies
while working at international scale. In context of Clarks, its top management and board of
directors are developing various strategies for enhancing its growth. For this, main focus of top
management team is on analysing environment of the country where they are planning to operate
their business. This analysis is based on environment, culture, political situation, behaviour of
customers etc. According to the above mentioned graph, it has been analysed that 32 people have
said that Clarks have to alter their strategies at the time of global expansion as they can not use
same strategy in every country. This is because, every country is dynamic in nature which makes
it difficult for companies in executing business operations. Whereas, leftover 8 respondents have
declared Clarks should use the same strategies which are being used by them till now. As if in
32
8
a) Yes
b) No

case, they will alter their strategy they would not be able to maintain their quality of services
which influences customers towards the company.
Theme 7: Globalisation have brought many business opportunities for companies
belonging to retail sector
Q 7) Do you think, Globalisation have brought many business
opportunities for companies belonging to retail sector?
Frequency
a) Agree 31
b) Disagree 9
INTERPRETATION: The concept of globalisation itself brings business opportunities
to companies belonging to any sector. With reference to retail sector, it can be said that
globalisation have allowed companies to bring trend of one country into another one. This shows
that every retail company have scope in global level. While evaluating responses gathered from
chosen respondent. It has been analysed that 31 people have said that they agrees to the
statement as they have seen many retail companies who have attained numerous of opportunities
in international marketplace. Apart from this, remaining 9 people of shown up their negative
response towards this. This is because, these respondents believes that retail industry is already
31
9
a) Agree
b) Disagree

stiff in nature which shows competitiveness among them. Therefore, it can be said that the term
globalisation is not bringing any kind of opportunity. Instead it raises competition within the
industry.

Theme 8: Concept of globalisation is valuable for customers
Q 8) Is the concept of globalisation is valuable for customers? Frequency
a) Yes 26
b) No 14
INTERPRETATION: Globalisation is not only seen as the beneficial concept for
business organisation but it is also valuable for customers. This is because, the concept have
allowed customers to reach their desired product in easier manner as they are allowed to
approach their favourite product of another country or place. On the basis of above stated pie
graph, it has been analysed that 26 people have shared their positive response towards the
concept that globalisation is valuable for customers. This is because, due to globalisation
business organisation have to deliver best services to customers at lower price in order to
influence interest of customers. Thus, it can be said that this concept have helped customers in
getting high quality products at low prices. This shows that globalisation is valuable for
customers. While looking at the response of other 14 respondents, it has been analysed that these
26
14
a) Yes
b) No

respondents believes that Globalisation is not valuable for them instead of this, it increases
confusion among their mind about products.
Theme 9: Best feasible alternative option for Clarks in order to enhance its product
portfolio
Q 9) Which alternative option is best feasible for Clarks in order to
enhance its product portfolio?
Frequency
a) Clothing 35
b) Food 5
INTERPRETATION: Every business organisation aims to enhance their business in
order to improve their profitability. In context of Clarks, it can be said that the company is
already working well at international scale with shoes. But for the higher growth Clarks can
include some more options in its portfolio in order to enhance business. With reference to the
above mentioned pie graph, it has been analysed that 35 people believes that best feasible option
for Clarks while enhancing its product portfolio is clothing. These respondents have stated that
Clarks should also add sports wear segmentation in clothing in order to enhance its product
35
5
a) Clothing
b) Food

portfolio. Whereas, remaining 5 respondents believes that Clarks should for food product in its
product range. These people have stated that food inclusion is best suitable to Clarks as it has
wider scope.
RECOMMENDATION AND CONCLUSION
Recommendation
On the basis of above made discussion on globalisation and its impact on the business
success of Clarks, it has been evaluated that concept of Globalisation is beneficial for this
company as it has helped them in accessing more number of customers.
On the basis of above made discussion, it has been observed that the overall research
methods used in this investigation were good but still it is recommended to researcher to go for
some other methods that could have given them better research output. The current method used
in the research is questionnaire which contains close ended question. The main limitation of this
method is that it do not provide option to respondents to reflects their actual perception about the
question, but instead this they have to answer the question from the provided options in the
answers. Therefore, tt has been suggested to investigator to go for interview methods in order to
grab maximum possible information from chosen sample. This is because, interview method
includes open ended questions which allows respondents to answer according their own
knowledge without feeling bounded by anyone. By using this method, investigator will be able to
conduct more effective research in future that will provide valuable results to all associated
people.
According to above made discussion, it is recommended to the company to look after
various methods by which they can easily execute their business activities at international scale
and achieve their targeted aim and objectives. As a result, it would be helpful for them in
maximising their profits in effective manner. Recommendation for Clarks while working at
international scale includes:
 At first, it is advised to company to develop long term strategy that are helpful in
improving their sustainability at international market place.
 At next, it is suggested to Clarks to focus on delivering quality products and quick
services to the customers. This will be helpful for them in influencing trust of customers
as they can rely on the company in terms of its quality.

 It is also advised to management team of Clarks to focus on conducting regular based
training sessions for employees as they are now going to work on international level now.
This training will develop their working capability and contributes in the profit
maximisation of Clarks.
Reflection
Throughout my overall journey of this research, I have gone through numerous of phases
some of them were positive and some among them have realised me that I am still weak in some
areas. From this research, I have learnt many skills which are helpful for me in improving my
working capabilities effectively. While conducting this, research, it has been realised by me that
I am good in communication skill as I have observed that respondents to whom I was collecting
required data are understanding my intentions and giving me right data. This have helped me a
lot in accessing desired information. On the other hand, I have also observed that there my team
working skills are not good as I was not able to communicate to team members effectively. Due
to this, it become barrier for me influence them to work with me in effective manner.
Conclusion
As per the above mentioned report, it has been concluded that globalisation is a free trade
movement of goods and services and labour in an international level. There are mainly three
types of globalisation that include, political, economic and social. With the help of globalisation
there is an easiness foreign direct investment as it increases at much higher rate. Further it helps
a nation to boost their technology transfer. Globalisation benefits company to utilize resources
form all around the place where they want and expand their business unit as to gain more
advancements. It not only help organisation to boost their profitability but also aid employees to
expand there are of opportunities. In this report different point of authors views are included in
order to effectively elaborate globalisation concept. With the help of this researcher can able to
gain more opportunities in different field and further increase their effectiveness in different
aspects.

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Appendix
Questionnaire
Questionnaire
Q 1) Are you aware with the concept of Globalisation?
a) Yes
b) No
Q 2) Do you think, Globalisation leads to business success for Clarks?
a) Agree
b) Disagree
Q 3) According to your belief, which one is the main benefit of globalisation that drives success
to Clarks?
a) Increases number of customers
b) Access to more business opportunities
c) Improves reputation of company
Q 4) Do you think, cultural difference and communication barriers is considered as challenge
for Clarks at the time of global expansion?
a) Agree
b) Disagree
Q 5) Do you think, Globalisation have improved profits of companies who are operating their
business at international level?
a) Yes
b) No
Q 6) According to you, does Clarks requires to alter its strategies during their Global
operations?
a) Yes
b) No

Q 7) Do you think, Globalisation have brought many business opportunities for companies
belonging to retail sector?
a) Agree
b) Disagree
Q 8) Is the concept of globalisation is valuable for customers?
a) Yes
b) No
Q 9) Which alternative option is best feasible for Clarks in order to enhance its product
portfolio?
a) Clothing
b) Food
Q 10) Provide some recommendation to Clarks which will help them in improving their
performance at international scale.

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How globalisation can drive business success
______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To determine the importance of globalisation and its impact on business success. A study on
Clarks.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To understand the concept of globalisation.
 To ascertain the benefits of globalisation to drive success of business in Clarks.
 To determine challenges for Clarks while globalising its business.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
The main reason behind choosing this research topic is that, over the years globalisation has
been a crucial subject to study. Basically, organisations uses different business expansion
techniques like joint ventures, franchisee and more aid them in operating businesses in
different nations which could be considered as one of my own interest.
On the other hand, as mentioned by Potrafke, (2015), globalisation is a wider context which
needs to be divided among different subsections that may aid businesses that are performing

at domestic level could easily expand themselves across the borders.
As a researcher, it is not easy for authors to cover all the areas of a subject in an article, and to
have deeper knowledge this topic has been chosen in this report which might help in near
future to peers.
In context to Clarks, it has been identified that this company is operating its businesses at
international scale. At the time of expansion, it has been realised by its top management that
they are having less knowledge about global business management which makes it difficult
for them to execute their business activities in effective manner. Thus, the company has hired
research team to enhance their knowledge on globalisation so that they can enhance their
business in international market effectively.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Literature review is a kind of academic paper which provides in depth knowledge of specific
topic to the reader. In this section, researcher mainly collects information from different
authors perception in order to enhance their own knowledge on the similar topic in effective
manner.
Concept of globalisation
Globalisation refers to the integration of companies, government, people and businesses
beyond the national boundaries. The concept allow companies and other trader to freely
exchange their goods and services in desired countries from where they can maximise their
profits. It can be said that this concept is not beneficial for businesses but it also provides
variety of benefits to customers as well. It has been identified that globalisation has increased
number of options in front of customers in terms of products and services at low prices. This
is because, there are number of companies available at marketplace which are offering
similar kind of products which influences companies to provide their products at low prices in
order to grab customers attention. This concept also contributes in raising living standard
through offering the job opportunities, improve access to services and products,
modernization etc.

Benefits of globalisation for Clarks
Globalisation is related to interconnectedness of business, government and people across
world that leads to the economic, cultural and political integration at global level. It has been
identified that this concept provides various kind of benefits to businesses which are
operating its business in international market. It can be said that there are numerous of
benefits of globalisation which can be gained by them expanding their business at
international level. Some of the main benefit of Globalisation for Clarks are defined as below:
Increased number of customers: Globalisation have enhanced number of customers for
Clarks as the company can access international customers by expanding their business in
international market. This simply increases sales figure of company which ultimately
contributes in enhancement of profits.
Access to more business opportunities: Another benefit of Globalisation can be seen in the
form of raised business opportunities. It can said that large scale companies like Clarks have
more business opportunities in international market as they can target new market zone with
their quality products. As a result, the company can also grab developing opportunity in
international area which will provide huge monetary benefits to them.
Improves reputation of company: Business expansion at international level helps businesses
in growing their reputation in international market (What are the 7 benefits of going global,
2014). It can be said that Clarks can build up their brand name among customers by operating
its business in different countries. This ultimately contributes in enhancing their reputation at
market place.
Challenges for Clarks at the time of global expansion of business.
Business expansion at global scale is not an easy activity or task for company as it consist of
many challenges which rose due to different factors. It has been analysed that challenges are
faced by every kind of company whether they are operating business at small level or large.
These challenges impacts negatively upon the business performance of company and keep
them away from attaining their targeted goals and objectives within the pre decided time
frame. Some of the main challenges which are faced by Clarks at the time of global expansion
are defined as below:
Cultural difference and communication barriers: Every nation has its own culture and

native language which is being used by its local people in the lives. In context to businesses, it
can be said that it is the biggest difficulty and challenge for Clarks to operate its business in
the different nation which has completely different culture. This also interrupt employees of
this company to manage their business activity as they are not much familiar with the
language and culture which makes it difficult for them to take right decision.
Foreign laws and regulations: It is the another challenge which is faced by Clarks, is related
with foreign laws and regulations. It has been evaluated that business expansion in foreign
country requires advance knowledge of legal laws as if the company does not follow these
laws then they might get indulge into any illegal activity (11 Biggest Challenges of
International Business in 2017, 2017). Thus, it can be seen as the major challenge of
globalisation for Clarks.
Source:
What are the 7 benefits of going global. 2014. [Online]. Available Through:
<http://blog.dynamiclanguage.com/what-are-the-7-benefits-of-going-global>
11 Biggest Challenges of International Business in 2017. 2017. [Online]. Available Through:
<https://www.hult.edu/blog/international-business-challenges/>
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
During conducting a research , there are several activities which required to
be performed in an effective manner. There are various activities given
below which are require to be involve in given research project:
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
How long
this will
take:
This research
will take
around 2
months in
completion all
activities.

 Data analysis
 Conclusion and recommendation
 Submission of final report
Gantt Chart
Gantt chart refers to graphical depiction of project. It is a kind of bar chart
that shows begin and completion dates of many components of project that
consists resources, tasks, dependencies and milestones. It is a kind of
framework that shows visual representation of the large project that broken
in to small activities. In addition to this, Gantt chart is useful tool in
scheduling and planning projects. With the help of using Gantt chart,
activities related to research can be performed in a better or effective
manner.

Milestone one: Literature Review
Target date (set by tutor): 15 March 2019
Milestone two: Data analysis
Target date (set by tutor): 21 March 2019
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Research methodology refers to techniques and procedures which needs to be used to
determine, choose, process and also analyse information regarding topic. It allows reader to
evaluate overall reliability as well as validity of the business concept. The research
methodology is a theoretical as well as systematic analysis of methods which are to be applied
to field of study. Research methodology are qualitative and quantitative in nature. In this
research, qualitative method has been used because it provides the information in detailed
manner.
On the other hand, research Onion has been adopted by the researcher as its Research
approach. There are two different kinds of research approaches like inductive and deductive.
This research is based on the inductive approach because it is related to qualitative research

and provide in- depth analysis of information.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: How globalisation can drive business success
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.

Will your research involve human participants?
Yes, human participants will be involved in this investigation.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
With the help of conducting an interview, participants will be recruited.
Describe the processes you will use to inform participants about what
you are doing:
Through using an email, investigator can inform the participants.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
With the help of using email and text messaging, participants will obtain the consent.
This consent will be in the form of written. Through email, researcher can made clear
to participants that they can be withdraw consent at any time.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give

them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Company and investigator both will have access of personal data and information.
During the research:
Where will the data be stored?
In Hardware, data will be stored in a proper manner.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In Hardware, data will be stored in a proper manner.
How long will the data and records be kept for and in what format?
The data as well as records will be kept at least for 1 year and in word document

format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the
research (including transfer, sharing, encryption,
protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.