How Globalisation can drive a business to success: A case of study for TKMAXX

DISSERTATION
1 – Research Proposal
Dissertation Title
How Globalisation can drive a
business to success: A case of study
for TKMAXX
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Contents
Background to Research Topic 3
Background to Research Organisation 3
Research Rationale 4
Research Question (s) 4
Research Aims and Objectives 5
Research Methodology 5
Timescale 5
Resources 5
References 6
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Background to Research Topic
Globalization is determined as the integration of two or more nations, businesses,
government and people across the world with the motive of mutual growth. Changing
expectation of individuals across the world has initiated this concept and influenced
businesses to execute their business activities at international scale so that they can easily
become successful (Clark, 2014). The term globalisation has also enhanced access to the
foreign market which ultimately maximises capability of the businesses as it can easily access
to several resources which are essential for their business growth. The main concept of
globalization has not only provided benefits to the businesses but at the same time it has open
up range of options for the customers too as they are able to approach their favourite in
international market too. Additional it also enhances availability of cheaper products across
the world. Along with this, it also creates huge job opportunities for the employees too as
they are getting variety of job options within their local area as well as international
marketplace. This directly reduces unemployment rate worldwide as it is increasing quality of
jobs for candidates which also leads to enhancement of standard of living as well as
environment quality.
The term globalization is also providing opportunities to business association which
leads to enhancement of businesses opportunities as well as profitability at international
market scale in rapid manner (Arman and et. al., 2015). Along with this benefits and positive
aspects the term globalization has its own drawback as well as challenges too which directly
placing negative impact over the business performance of the company. The main issue
which creates lots of issues for businesses is increasing competition at marketplace. Also,
expectations of the customers are also increasing from the localise businesses as customers
thinks that these companies also offer products which are offered by international brands.
This is directly creating huge difficulty for the local companies.
The present investigation has been conducted for TKMAXX a large-scale subsidiary
company of TJX companies. The respective company belongs to retail sector and headquarter
in Framingham, Massachusetts, US. Operational activities of this company are being operated
at international market place. The top management team of this enterprise has analysed that
its business managers are not able to handle their work performed with the interaction of
international countries. In order to improvise their understanding over the same, its top
management team has planned to conduct research on the globalization and how it
contributes in the success of TKMAXX while they are executing their work at international
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