Analyzing the Implication of Digital Technologies on Small Business Enterprises

This research project aims to analyze the implication of digital technologies on small business enterprises, using Ensoft Ltd as a case study. The objectives include evaluating the effectiveness of digital technologies on organizational performance, determining measures adopted by Ensoft Ltd for sales and revenue development, and recommending ways to attain a higher competitive edge.

Research Project

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Data Analysis
 Conclusion
 Recommendation
 References

Introduction
In today's modern scenario the major purpose of each business
enterprises is to implement digital technologies at work place in
order to developing their performance and productivity at market
place. Digital technologies plays effective role in growth and
development of organisational activities as it helps in providing a
significant direction to the firm or its operations attaining higher
growth. Ensoft Ltd is a chosen organisation for this particular report,
it is software company which has around 70 engineers that
specialises in the developing all aspect of networking software.

Research Aim
The essential aim of this particular research is to “Analyse
implication of digital technologies on small business enterprises. A
Case study on Ensoft Ltd.”

Research Objectives
The real research goals are assessed underneath as:
 To analyse the effectiveness of digital technologies on
organisational performance of Ensoft Ltd.
 To determine various measures which are adopted by Ensoft Ltd
as to developing their sales and revenue at market place.
 To evaluate the relationship between digital technologies and
developing organisational performance.
 To recommend various ways through Ensoft Ltd can attain a
higher competitive edge at market place.

Data Analysis
Under this, researcher analyse collected data as well as information in
an effective manner, if data will be analyse in a better way then
research can be completed in a systematic way. Qualitative and
quantitative these are two different methods of analysing data. In
this researcher used qualitative method for data analysis. In the
present investigation work data is being analysed via the support of
thematic analysis.

THEME 1: Digital tools and technologies has a
direct influence on the growth
Q1) Does digital tools and technologies has a direct influence on the
growth and development of small business enterprises? Frequency
Strongly Agree 34
Agree 3
Strongly Disagree 1
Disagree 2

THEME 2: Role of Digital technologies in the
success of business
Q2) What is the role of Digital technologies in the success of business? Frequency
Marginal 8
Prominent 32

THEME 3: Importance of implementing digital
technologies
Q3) What are the importance of implementing digital
technologies within the working environment of Ensoft Ltd? Frequenc
y
Developing organisational performances 10
Attainment of revenues 15
Enhancement in productivity 8
Gaining attention of customers 7

Conclusion
It has been concluded from the above given report that digital
technology provides many advantages to company and also helpful
in getting competitive advantage to business. Digital technology
assess in increasing effectiveness as well as efficiency of business.
Through adopting digital technology, Ensoft company makes
improvement in its operations and also process of production in a
better manner. In literature review part, studied about the
effectiveness of the digitalisation on performance level of Ensoft
organisation. If firm will use digital technology in business then
customers will be more attractive towards company.

Recommendation
From the above report, there are sure things which should be suggested
like execution of computerized innovation into an association and in
addition into individual life is profoundly essential and gives
different sorts of advantages. It is exceedingly suggested that each
association ought to receive most recent innovation and go
computerized with the goal that advantages can be profited and odds
of mistake can be diminished. Aside from that another component
which can be suggested is that for drawing in huge number of
clients and picking up piece of the overall industry, it is expected to
apply computerized innovation into different tasks so expected
results can be acquired.

References
Benckendorff, P. J., Sheldon, P. J. and Fesenmaier, D. R.,
2014.Tourism information technology. Cabi.
Brynjolfsson, E. and McAfee, A., 2012. Race against the
machine: How the digital revolution is accelerating
innovation, driving productivity, and irreversibly
transforming employment and the economy.
Brynjolfsson and McAfee.