Strategies for Entering Emerging Markets: A Study on Matches Fashion
VerifiedAdded on 2023/02/01
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AI Summary
This presentation explores the different strategies employed by businesses, specifically Matches Fashion, to enter emerging markets. It discusses various entry modes, factors affecting selection, challenges faced, and provides recommendations for suitable entry modes for Matches Fashion. The research concludes that direct exporting and partnership are the best entry modes for small and medium scale enterprises.
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