Managing a Successful Business Project

   

Added on  2023-01-23

15 Pages619 Words28 Views
MANAGING A
SUCCESSFUL
BUSINESS PROJECT
Managing a Successful Business Project_1
Aim and Objectives
Aim:
“To introduce the new product to complete with big brands in London Fashion Week. A
study on Arcadia Group”.
Objectives:
To identify the strategies used by businesses in retail industry in launching of new
products.
To determine the advantage's an organisation enjoys with the introduction of new product.
To identify the challenges faced by the businesses in the launching of new product and
competing with the brand name in the market.
To provide recommendations for successful launching of new product in the market.
Managing a Successful Business Project_2
Theme 1: Large number of managers working in Arcadia
Group of 4 to 6 years.
PARTICULARS FREQUENCY
2 to 4 years 4
4 to 6 years 8
6 to 8 years 7
8 years and above 6
Managing a Successful Business Project_3
Theme 2: Organisation focus on
innovation
PARTICULARS FREQUENCY
Yes 16
No 5
Not Sure 4
Managing a Successful Business Project_4

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