(solved) Research project on social media marketing
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Added on 2020-12-09
(solved) Research project on social media marketing
Added on 2020-12-09
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RESEARCH PROJECT
TABLE OF CONTENTS INTRODUCTION..........................................................................................................................1Research Project Description.......................................................................................................1Research Aim and Objectives......................................................................................................1Rationale......................................................................................................................................2Timescale.....................................................................................................................................2AIM..................................................................................................................................................3LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY....................................................................................................5DATA COLLECTION....................................................................................................................7DATA ANLYSIS/ RESULTS.........................................................................................................8RECOMMENDATIONS...............................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
CHAPTER 1: INTRODUCTIONResearch Project DescriptionSocial Media Marketing is considered as a method to gain attention of mass audience.Most of the companies take assistance of this technique in order to enhance communication withthe consumers and identifying their needs (Wang, Pauleen and Zhang, 2016). This assist businessunits in making people loyal and retaining them in the firm for longer duration. Social media isan ever-growing communication platform that enables entities in sharing their necessaryinformation and gaining attention of mass audience. Social media marketing now has beenapplied by most of the organization as that help these firms in developing strong relationshipwith their consumers. By engaging in social media platform entities become able to interactdirectly with buyers and creating interest of them towards products and services of firm. Retailindustry of UK is growing well, over a period of time this sector has contributed well ineconomic development of nation (Pitt and et.al, 2017). Morrison's is the fourth largest retail firm in UK. It has more than 500 stores across theworld. Main objective of Morrison's is to provide high quality services to consumers so that theybecome loyal towards the brand (Parveen, Jaafar and Ainin, 2015). It is also engaged in onlinehome delivery services as well. Current study will discuss impact of social media marketing onsales and profitability of Morrison's. Furthermore, it will explain effectiveness of social mediamarketing and recent trends. Research Aim and ObjectivesAimTo assess the impact of social media marketing on sales and profitability of retail sector: A studyon Morrison's. ObjectivesTo identify trends of social media marketing in UK retail sectorTo explain effectiveness of social media marketing for improving performance ofbusiness unitTo identify positive and negative impact of social media marketing on sales andprofitability of Morrison'sResearch Questions1
What are trends of social media marketing in UK retail sectorExplain effectiveness of social media marketing for improving performance of businessunit.How social media marketing impact on sales and profitability of MorrisonRationaleThe main reason of carrying out this research is that researcher has a huge interest inmarketing related topics. Social media is an emerging trend that is applied by many firms. This isan interesting topic thus; scholar has chosen this. Furthermore, researcher has worked in theretail sector thus, individual is well aware with consumer behaviour, attitude of customerstowards social networking sites (Ahmad, Musa and Harun, 2016). This experience is going tohelp the scholar in understanding concepts. Furthermore, it is semi-structured topic and has beenprovided by the university. Thus, investigator has chosen this area for research. 2
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