British Airways: HRM Strategies for Success

This assignment examines the importance of strategic Human Resource Management (HRM) for British Airways. It explores how implementing best practices in areas like employee participation, fair appraisals, training, and job approval can contribute to the airline's success in the competitive UK market. The analysis emphasizes the role of industrial democracy and employee engagement in driving organizational performance.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................3
CHAPTER 1....................................................................................................................................3
1.1 Formulate and record possible research project outline specification..............................3
1.2 Factors which mainly contribute the process of research project specification...............5
1.3 Critically assessment all key references...........................................................................5
1.4 Research project specifications........................................................................................7
1.5 Appropriate process and plan for research project specifications....................................7
CHAPTER 2....................................................................................................................................8
2.1 Usage of resources to met with hypothesis and research questions.................................8
2.2 Proposed research investigation in accordance with specification and procedure...........9
2.3 Record and collect relevant data which is appropriate.....................................................9
CHAPTER 3..................................................................................................................................10
3.1 Use of suitable research evaluation method for examination.........................................10
3.2 Analysis and interpret results for determining original specifications...........................11
3.3 Make recommendation and further area for consideration.............................................18
CHAPTER 4..................................................................................................................................18
Covered in PPT.....................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Human resource are very fundamental asset for an enterprise that is considered as a
resource for achieving the competitive edge. Managing personnel is a complex and very
challenging procedure in compare to capital and technology management for their proper
administration. The system of HRM should be backed up through the strong activities of human
resources (Messersmith and et. al., 2011). It is essential for an organisation to manage human
resource division for retaining, attracting and sharing value of innovation. British Airways is one
of the largest UK airlines company that is also second largest company that carry passengers.
The purpose of this investigation is to accumulate proper and authentic data over the influence of
HRM at workplace along with its practices impact on performance of employee.
CHAPTER 1
1.1 Formulate and record possible research project outline specification
Each research is relied on some benefits and outcome which require to be complied by
the researcher in a ideal manner. In the respected report, specific points are being highlighted
that should be able to attain main target and objectives in adequate style, for which it is
paramount to examine each aspects of its influence. This research project will investigate the
influence of human resource activities on the worker's performance which can help in achieving
the determined target of organisation.
This assignment is based on human resource management activities and its various
impact on various aspects of an organisation. Nowadays, HRM are is playing a huge role within
an organisation helping a company in motivating, hiring and retaining their worker. There are
significant benefits of assigning rights person on accurate place or work-profile as this enhance
the outcome of whole enterprise (Berman and et. al., 2012). 80% of business associations are
opting the techniques of HRM for better working and functioning of their internal system and
delivering effective services at marketplace. With time, whenever required, human resource
management of British Airways is implying various theories and practices within their company
for effective development i.e. also the reason behind successful & satisfactory services of
company. These activities assist the company in enhancing their market position rendering more
potential buyers or consumer. Below, the determination of objectives and aims, appropriate
theme of research, perspective will be set that can help in carrying out authentic outcome. Such
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activities and practices can help in meeting the accurate amount of users of services along with
the another nation where they are easily rendering distinct services.
Theme: “To evaluate the impact of human resource management and its practice on
employee performance: A case study of British Airways.”
The objectives and aims of research will be framed according to the theme of research in
order to support the answer linked with the effect of HRM on the performance of worker in
British Airways. This also influence revenues, benefits and other activities of organisation along
with creating a better positioning of company in the competitive working environment. However,
this help in managing the overall personnel of company that is why it is also called as soul and
heart of enterprise. Here is mentioned framed aim of company mentioned as below:
Aim: For the proper examination, the work is set as the guidelines through which whole
research become more perceivable in ideal way. This presents the objectives and goals in which
British Airways desire to meet effective service level in effective way. Thus, the aim of this
research is “to evaluate the impact of human resource management and its practice on
employee performance: A case study of British Airways.”
Objectives: Here are mentioned the major objectives of this report for meeting the set
outcome of researcher.
 To ascertain the role of human resource management of British Airways.
 To analyse the employee relation and management of human resources of British
Airways. To assess the impact of HRM practice on employee performance of British Airways.
Research Question: A research answer various question developed from the assumption
of research of which they seek a suitable solution in order to meet the desired outcome in proper
way. Thus, the above mentioned objectives left these questions which is described under:
 What is the role of Human resource management on the development of personnel of
British Airways?
 How the employee relations and HRM of company influence the outcome and
productivity of enterprise?
 What are the impact of practices of HRM on the performance of employee of British
Airways?
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1.2 Factors which mainly contribute the process of research project specification
Managing a successful research project is a complex and systematic procedure which
consist of diverged factors that can help in reaching to final outcome in better manner. Hence,
there are numerous components that should be involved in the respected report for investigating
certain appropriate result for achieving maximum productivity and profitability in business.
Human resource management is one of the paramount division of a business organisation so as
British Airway's. The company need to assess entire important elements that contribute in the
report of research including formulation of objectives, research questions, aims and development
of literature review that help in examining the views of scholars. Here are mentioned some of
those major elements: Introduction: It is initial research part which consist of idea of research theme, aims,
research question and its objectives. Literature Review: In order to undertake previous scholars and author's study and
evaluate reports for gaining more understanding linked with assignment, this part is being
developed by researcher. Data Collection: Accumulation of authentic primary or secondary data is covered from
the determined respondents, Data Evaluation: The gathered data is being examined or evaluated in this part for
reaching to the final research stage.
 Conclusion & Recommendation: This part examines the whole report summary along
with developing the probable solution which can be covered.
1.3 Critically assessment all key references
This is required to understand the perspective of scholars whether that is valid or not. In
this part of research, major elements of research question is being examined through critically
reviewing the framed objectives and investigating previous studies which is mentioned as below:
a) Role of Human resource management on the development of personnel
According to Kehoe and Wright (2013), HRM play a wide role in managing personnel,
systematic hiring and selection procedure, effective performance of worker, better productivity
of services etc. British Airways human resource management focus over high-performing
activities of business through building effective rewarding and stimulating workplace. This can
be done through employing best qualified and skilled worker within the company in order to
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meet requirements and consumer demands and fulfilling the responsibility of society. Hence, it
has very vital role in organisation to benefit worker through providing training to supporting the
employment laws at workplace and organisation as well by supporting or rendering best quality
or performance of worker leading to enhance productivity and enlarging the revenues outcome in
better way. The absence of HRM in large companies like British Airways, various issues can
emerge within the working environment which can obstruct growth of company.
b) HRM influence on employee relation and increment of outcome and productivity
According to Armstrong and Taylor (2014), the major objectives of human resource
management is to enhance the performance of organisation and development of employee in
order to benefits both working labour and business enterprise at the same time. HRM is liable for
managing employee relations as well as increment in revenues of enterprise as well. Through
operating the major functions of HRM i.e. training and development, rewarding, compensation,
staffing, selection and recruitment etc. Through this, they manage the relations among employee
and employer bridging the communication bridge that help in smooth functioning of British
Airways operations. Thus, the above mentioned activities help in increasing the overall
productivity of firm leading to better outcome of performed activities. Hence, there is huge
participation of such activities within sustainability of an enterprise in effective manner.
c) Impact of practices of HRM on the performance of employee of British Airways
According to Cascio (2018), HRM has various positive impact on the organisation as it
render satisfaction to worker while performing a work. Through training and development,
estimated skills and qualities among worker can be achieved in proper manner. This can be state
that human resource management organise various activities such as team work, appraisal at
work, compensation, training and development that help in meeting their basic requirements and
demands within the organisation. British Airways focus over fulfilling the basic need of worker
for which they implement various motivation need theory so that worker can be retained and
satisfied with the performing activities. Thus, stimulated worker produce more innovative and
creative plans as well as perform operation of organisation. Hence, British Airways provide more
productive services to their clients and service user helping enterprise in achieving the target in
more significant manner. It can be recommend that worker's active participation is necessary for
managing the healthy organisation environment and gaining better performance of employee. It
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makes them more active in decision making procedure of company, maintaining the better
production of goods and services within business organisation.
1.4 Research project specifications
Specification of research involve numerous objectives and aims of analysis in adequate
way along with formulation of hypothesis which is required to attain. Hypothesis refer to the
estimate evidence in nature that assist in predicting the executed research outcome. The study
scope is very wide as the human resource management has their own influence and impact on an
organisation like HRM.
According to the literature review, hypothesis statement lead to better performance of
employee can be gained through managing proper human resource management activities within
companies like British Airways as they provide support in the management of employee. In
order to accumulate data of previous finding, literature review was evaluated that can help in
meeting determined outcome.
1.5 Appropriate process and plan for research project specifications
In order to develop a research project, effective planning as well as process for improving
thing in accurate way. For attaining and outlining the specification of project efficiently. For this,
Gantt Chart, network diagram and other graphics and charts would be utilised in proper manner.
This can lead to proper management of activities along with highlighting the development
opportunities in suitable styles. Here are enlisted the Gantt Chart along with undertaken activities
for accomplishment of this assignment:
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CHAPTER 2
2.1 Usage of resources to met with hypothesis and research questions
Numerous types of changes are made while applying the investigation that can help in
creating more research question and formulating hypotheses. So there are various different
resources of research which can help in accumulating various types of data including the primary
and secondary data. As this is coherent that most large or small commercial companies manage
human resource department in order to uplift their probable outcome.
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On the flipped side, major primary information sources has been used in their assignment
with tool of research questionnaire framed according to the report. Various data is being
accumulated for this purpose. The first is primary data which refer to the new and freshly
collected information which has not been used such as survey etc. The other is secondary data
that is being opted or supported for finding before. This research will go through certain steps
and phases of research methodologies to meet standard outcome and scientific research
evaluation. Here are mentioned some of those:
Research Type: there are several research types i.e. qualitative and quantitative research
methods that has been evaluated as per the research requirements: Qualitative Method: this will focus over the quality, traits and attribute of research
project.
 Quantitative Method: this focus over the facts, statics and data that is being optimised for
performing proper research evaluation.
This report will undertaken qualitative research report to meet the outcome in more
significant and better way.
Research Design: This framework focus over the main patterns of research report that
helps in achieving broad evaluation term. There are major three types of analysis design such as
descriptive that focus over explantation of issue, exploratory that seeks for new outcomes and
findings and experimental aims over experimenting new techniques which usage changes and
being used as per their traits and requirements.
2.2 Proposed research investigation in accordance with specification and procedure
A research study need to determine the specification and process of whole study in order
to meet outcome in organised and disciplined way (Boxall and Purcell, 2011). British Airways
are adopting effective and best methods according to their aims and objectives for accumulating
primary data linked with the impact of human resource management on the performance of
worker.
Sampling: It refer to the statistics and probability, collection and sequence of various
random variables i.e. independent and distributed identically if every random variables has
similar dispersion as entire mutual independent as others. There are several types of sampling
methods in which some are mentioned as below:
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 Simple Random Sampling: This sort of simple random sample make certain that each
population and subgroup of size which has an equal probability of being presented in the
chosen sample. Stratified Random Sampling: Determination the population into “Strata” of certain
definite number of people in order to presents the entire population.
 Multi-stage Sampling: When the population is more scattered and large, this sampling
method suggest to make a list from which SRS is being drawn.
Hence, under this answer has mentioned the major sampling methods and used
methodologies that is being optimised in this research report:
Random Sampling Method: In order to support the outcome of this report, 50
respondents were being selected using simple random sampling method for fair representation of
whole population.
Questionnaire: This can be considered as one of the data accumulation tools that helps a
researcher in collecting the information and data related through the help of open-ended or close-
ended questions.
This research will also use the major techniques and methods i.e. qualitative methods and
techniques along with primary and secondary data usage which can direct entire report in right
direction.
2.3 Record and collect relevant data which is appropriate
There are various data accumulation tools and techniques that a researcher can use for the
purpose of data gathering methods such as interview, questionnaire, observation etc. This
assignment will optimise data collection tool i.e. questionnaire as this is more systematic and
more authentic methods that can lead the investigator to certain outcome. For data collection,
questionnaire is used as data gathering tools that include 7 question which have been
disseminated to 80 responders.
QUESTIONNAIRE
Name:
Age:
Designation:
Gender:
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Q1. Do British Airways organise effective HRM policies and activities within their company?
a) Yes
b) No
Q2. According to you, are the employee of British Airways are satisfied company's policies
and organised activities?
a) Yes
b) No
Q3. How training and development affect the employee of British Airways?
a) Positively
b) Negatively
Q4. What sort of activities British Airway HRM coordinate for their worker?
a) Training and development
b) Compensation and rewarding
c) Managing employee relations
Q5. Are training session of enterprise able to enhance the productivity of worker through
supporting new skills?
a) Yes
b) No
Q6. Are the organised activities are leading company toward better and enhanced
performance of worker of British Airways?
a) Yes
b) No
Q7. What type of influence HRM activities has on employee of British Airways?
a) Positive
b) Negative
CHAPTER 3
3.1 Use of suitable research evaluation method for examination
This is fundamental to use proper evaluation method that can help in meeting the required
outcome in better manner. There are numerous methods that can be used for increasing work
quality (Bratton and Gold, 2017). As British Airways can influence their outcome and
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performance of worker through the help HRM activities. Here are mentioned some of those
evaluation methods: Thematic Evaluation: In this type, the analysis is done on the grounds of different
themes. Interpretation Evaluation: In this sort of research evaluation, interpretation is being done
of entire accumulated data.
 Graphical Evaluation: This is one of the major evaluation methods, in which charts and
graphs are being presented in the evaluation to presents, states and data.
A research method should be more formative in nature for achieving the outcome in more
suitable methods and styles within certain time period.
3.2 Analysis and interpret results for determining original specifications
The evaluation of collected primary data through the help of random sampling method is
described below:
INTERPRETATION
Theme 1: British Airways has diverged and effective HRM
Q1. Do British Airways organise effective
HRM policies and activities within their
company?
Rate
a) Yes 38
b) No 12
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Interpretation: In order to analyse effectiveness of HRM policies and activities, British
Airways has conducted a survey by taking a sample of 50 observations. From above graph, it has
interpreted that 38 out of them are fully agreed on this argument. With assistance to this, rest of
the observer are not agree on same.
Theme 2: British Airways have satisfactory policies for employee
Q2. According to you, are employee of British
Airways are satisfied company's policies and
organised activities?
Rate
a) Yes 30
b) No 20
13
a) Yes b) No
0
5
10
15
20
25
30
35
40
38
12
Rate

Interpretation: On supporting the argument made on employees whether they are
satisfied with company's rules and policies, a survey on 50 observation has been taken as shown
in mentioned graph. It has interpreted through this, that 30 respondents are agree on this while 20
are not.
Theme 3: Training and development affects positively
Q3. How training and development affect the
employee of British Airways?
Rate
a) Positively 30
b) Negatively 20
14
a) Yes
b) No
0 5 10 15 20 25 30
30
20
Rate

Interpretation: Training programs helps a firm to gain employment development so that
it gain the desired output in a specific period of time. British airways has also conducted various
training programs in its workers for developing their skills. On interpreting the graph, it has
seemed that it would positively affect on 30 out of each 50 respondents. While on others, it
doesn't prove its effectiveness.
Theme 4: HRM of BA coordinate different activities for different purposes.
Q4. What sort of activities British Airway
HRM coordinate for their worker?
Rate
a) Training and development 15
b) Compensation and rewarding 25
c) Managing employee relations 10
15
30
20
a) Positively
b) Negatively

Interpretation: HRM practices includes many activities for coordinating workers of an
organisation. By making a survey, it has been interpreted that 10 workers out of 50 are
coordinated by managing good relations among them, 25 are by getting compensation and
reward while rest of them i.e. 15 through training and development activities.
Theme 5: Training enhance employee knowledge and skills
Q5. Are training session of enterprise able to
enhance the productivity of worker through
supporting new skills?
Rate
a) Yes 45
b) No 5
16
15
25
10
a) Training and development
b) Compensation and
rewarding
c) Managing employee
relations

Interpretation:According to the survey of 50 respondents, 45 are agree on that training
programs enhance skills of employees which helps in increasing productivity of them in a
company. But remaining 5 are not agree on that.
Theme 6: HRM lead to enhanced performance
Q6. Are the organised activities are leading
company toward better and enhanced
performance of worker of British Airways?
Rate
a) Yes 47
b) No 13
17
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Rate

Interpretation: HRM of an enterprise helps in enhancing productivity as well as leads a
company towards better performance. In context to this, a survey has conducted as shown in
graph, where 47 respondents say yes while rest 3 don't.
Theme 7: Human resource management overall positive impact
Q7. What type of influence HRM activities
has on employee of British Airways?
Rate
a) Positive 40
b) Negative 10
18
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
47
13
Rate

Interpretation: Human resource management mainly engages with providing benefits
and compensation for employees in order to make their performance better in an organisation. It
includes many activities and policies which influences the workers towards achievement of
company goals and objectives. In respect to British airlines, a survey has taken on some
respondents in order to judge impact of HRM policies on employees. It has interpreted through
above mentioned graph that 40 respondents says that these policies affect them in a positive way.
While remaining ones says opposite to it.
3.3 Make recommendation and further area for consideration
Suggestion support the upcoming activities and issues linked with the respected research.
After the analysis, it can be easily understand that employee performance can be enhanced
through properly managing HRM activities. As the UK has been going through new term of
industrial democracy, through participation of worker, various issues and menace can be solved
within an enterprise. The management should allow them in equally participate in the decision-
making procedure along with fair appraisals, approval of job, session of training etc. Through
this, British Airways can easily sustain in market by rendering best services in the whole airline
industry of Britain.
CHAPTER 4
Covered in PPT
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a) Positive
b) Negative
0 5 10 15 20 25 30 35 40
40
10
Rate

REFERENCES
Books and Journals
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Berman, E. M. and et. al., 2012. Human resource management in public service: Paradoxes,
processes, and problems. Sage.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Boxall, P. and Purcell, J., 2011. Strategy and human resource management. Palgrave Macmillan.
Guest, D. E., 2011. Human resource management and performance: still searching for some
answers. Human resource management journal. 21(1). pp.3-13.
Jiang, K. and et. al., 2012. How does human resource management influence organizational
outcomes? A meta-analytic investigation of mediating mechanisms. Academy of
management Journal. 55(6). pp.1264-1294.
Crook, T. R. and et. al., 2011. Does human capital matter? A meta-analysis of the relationship
between human capital and firm performance. Journal of applied psychology. 96(3).
p.443.
Anitha, J., 2014. Determinants of employee engagement and their impact on employee
performance. International journal of productivity and performance management.
63(3). p.308.
Renwick, D. W., Redman, T. and Maguire, S., 2013. Green human resource management: A
review and research agenda. International Journal of Management Reviews. 15(1).
pp.1-14.
Kehoe, R. R. and Wright, P. M., 2013. The impact of high-performance human resource
practices on employees’ attitudes and behaviours. Journal of management. 39(2).
pp.366-391.
Messersmith, J. G. And et. al., 2011. Unlocking the black box: Exploring the link between high-
performance work systems and performance. Journal of Applied Psychology. 96(6).
p.1105.
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