Research Project on Globalisation Concepts

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1 Research Proposal:................................................................................................................4
What are the concept of globalisation ?......................................................................................6
What are the role of globalisation to make business successful ?...............................................7
What are the challenges faced by Thirdway while entering into global market ?......................7
What are the ways to overcome from challenges which Thirdway faced ?..............................7
Part 2 The Research and Report:.....................................................................................................9
CONCLUSION..............................................................................................................................31
RECOMMENDATION ................................................................................................................31
REFLECTION ..............................................................................................................................31

INTRODUCTION
Globalization is the chain of various activities in which interaction and integration among
people, organisations and government of various nations and alignment of international trade,
investment with information technology. Globalization affects on environment, culture and
political system with economic development in society around the whole world. There are
various kinds of globalization in the whole world that are political, social and economic
globalization that affect on day to day life of every person while deal in business world. The
current wave of globalization have taken policies that open up economies at domestic and
international marketplace. It is an important concept to go across any kind of boundaries and
grab attention of vast opportunities to deal with various changes in economy. Technology is one
of most important driver to being globalized, advancement in information technology that bring
drastically change in economic life of industries and people also. Globalization is one of
important factor to enhance interconnectedness in among different nations and prosperous
economic development gained by enhance interconnectedness in various countries by giving
better standard of living and overall improvement in quality of life. The most successful
economic development gives the ability to being globalised in business world to gain economic
advantage.
Thirdway group is an well known family owned business that are well known brand in
field of corporate furniture and with other large product portfolio that helps in enlarge business
opportunities in better way.
Part 1 Research Proposal:
Background of the study:
In that research project chosen organisation is Thirdway group which is an family owned
business and operates in commercial property and provides wide variety of services to large

portfolio of their clients. They focus on giving various creators and innovators that helps in
giving best services to people and organisations. This report is based on research question that is
role of globalisation in driving success for an organisation and their importance. This is an very
through topic and give wide knowledge about role and importance of that term in practical life of
an individual and group of individuals. While conducting that study many kinds of problems
faced by an organisation that is lack of resources in which study should be conducted and lack in
reliability of the various study sources that are major concern while conducting research.
Globalisation is an major factor that helps in bring kinds of development in major spheres that is
adapt various strategies that based on new ideological trends and development to balance right
and interest for both individual and community to bring harmony in works and activities. It also
helps in enhance level of knowledge of an individual to reach at right kind of knowledge and
information.
Growth in global marketplace enables to promote effectiveness by intense competition
level and division of labour. Global marketplace offer greater opportunities to people to adopt
diversified market and large market around the whole world so that market should be grab in
positive manner. By going global an organisation can get more capital, technology, cheaper
imports and larger exports that helps in grab opportunities to enhance market share. To being
globalize organisations prepared themselves to embrace rules and policies so that they can
support international competition and can be enough competitive in market. Globalisation have
the broad reach in context of personal, economic and political life of everyone that engaged to
being globalized by adopting modern technologies in world. With the help of communication
and education an organisation can easily get globalised and know the important areas that helps
to get success. Globalisation is grounded by the theory of comparative advantage that states
about producing a particular products and services proved better for exporting to countries that
are less efficient to producing that good.
This research report is based on thirdway which is an UK based furniture provider
organisation and always focus on do and give things in different ways. They use consumer
focused approach to design and build the best office space for future to remain always
competitive in marketplace. The main reason to choose that particular organisation because it is a
middle size organisation that have greater scope to expand in global market to remain always
competitive.

Research aim:
“To analyse the role of globalisation in driving business success. A study on
Thirdway”.
Research objectives:
 To understand the concept of globalisation in context of Thirdway.
 To identify the role of globalisation in making Thirdway successful.
 To analyse the challenges that can be faced by Thirdway while entering in Global market.
 To ascertain the ways to overcome the challenges faced by Thirdway in going into global
market.
Research questions:
 What are the concept of globalisation ?
 What are the role of globalisation to make business successful ?
 What are the challenges faced by Thirdway while entering into global market ?
 What are the ways to overcome from challenges which Thirdway faced ?
Limitations of the study:
There are many kind of problems that are faced when conduct research that are sample
size that should be according to the topic of the study that is globalisation and its role in driving
success. So according to the topic sample size should be in relation to population of study so that
appropriate results should be achieve. The another major limitation that is often every research
work has prescribed deadline to accomplish a particular work. So to reach at desirable outcome
researcher have to take appropriate time to research and collect data so in that research time
should be properly required.
Scope of the study:
Research project has wide scope for both learner and industries to take major decisions
before going global. This report gives major direction about role and importance of globalisation
in the business world and their influence on organisational goals and objectives. It helps in
understand the various tactics and strategies that has to be implement before going global.
Time frame of the research
To conduct a research, there are some specified time frame that distribute each and every
activity so that desired results should be achieve. In that research the time frame of every activity
should be distributed in a form that are Research aims and objectives takes 5 weeks to

accomplish and Literature review takes 10 weeks with Research methodology takes 15 weeks
and at last conclusion or sum up of that project takes 12 to 20 weeks.
Gantt chart:
Gantt chart is an kind of bar chart that illustrates about the project schedule to perform
the tasks and duties in a vertical axis to accomplish the tasks in pre determined time frame.
Literature review:
Literature review is an both a summary and explanation of whole and present state of
knowledge and information on a specified subject with the help of academic books and journals.
LR evolves about knowledge that circulate around a specified field and highlights major

functions and anticipated results with current state of subject. It also identifies research gap and
that research gap should be eliminated.
Review 1
This research report is based on important factors that helps to organisation to get success
while operate at global level. To gather important knowledge and information an researcher have
to understand the concept of research and its importance in organisational growth and
enhancement so that important results should be accomplished.
In that scenario while organisation going global they have to face some issues or
concerns that hinders self interest of an organisation in that case there are some proper measures
that helps to overcome from major issues while going global.
Theory of globalisation:
there are various kinds of theories and models related with globalisation that are theory of
liberalism that as market led extension to bring modernization. At the level of beginning it is the
result of natural human desire for economic welfare and bring liberty regarding politics. In order
to trans-planetary connection that derived to maximise human material.
There are some popular features of globalisation that it helps in enhance share of
consumption of goods that are available from the same organisations in almost all over the
world. So it is most important concept to reach at large no. of consumer base that helps in giving
better way of living to people.
Theory of Marxism:
Marxism theory states about the modes of production, social exploitation by unjust
distribution and emancipation of transcendence of capitalism to gain higher level of profitability.
In order to Marx gives review about anticipated growth that are natural driver by conquering the
spatial barriers to get optimum level of outputs. As per the Marxists globalisation exist due to
trans world connectivity that enhance probability to earn profit and accumulation of surplus to
gain desirable objectives. So these theories and practices proved beneficial for organisation to
deliver value to that expand in marketplace.
Review 2:

What is the concept of globalisation ?
According to John Williamson (Globalization: The Concept, Causes, and Consequences
2019), Globalisation is one of most familiar word and whole world economy being globalized
means that world increasingly behaving as an single market and produce goods and services as
an independent unit and utilize unified products and services.
Globalisation impacts in positive way in economy of the whole world and gives its
contribution in foreign direct investment which resulting national capital by integrating.
Globalisation proved helpful in grab larger opportunities to get market share in positive manner
to enlarge business opportunities. Globalisation also refers to that countries also liberalise
regarding import products and services which directly contributes towards entering with new
products into marketplace. So it proved beneficial for organisation to enter into marketplace after
accessing opportunities in a specified marketplace.
As per the view of C. Rangarajan (Globalization: Concept and Concerns, 2019.)
globalisation is one of the historical process with kinds of ebbs and flows in it and now it
eliminates the barriers of free movement of goods and services. Although after the 1945 it drives
the integration and potentially studied out the trade and capital market to capitalise the
opportunities in positive manner. With the help of globalisation companies can reach at every
corner of the world and commence business activities after accessing the needs and wants of
consumers in proper manner. It helps in capital flows which played an important role in
enhancing the production and productivity base which directly contributes in organisational as
well as individual development by reap opportunities that are hidden in nature.
What are the role of globalisation to make business successful ?
According to Sampson Quain (Why Has Globalization Become so Important? 2019 ),
Globalisation plays major role in organisational growth and enhancement and it is not only
affects to multinational corporations, but it impacts to all organisations regardless of their size
and financial capabilities by understand the opportunities and threats of it.
There are major spheres in which globalisation plays an important role for organisational
growth and enhancement that are it opens the door for international access which is not possible
in past. Globalisation are very much important to expand beyond national boundaries so that
business can reap out major benefits out of it. It helps in cut the cost of customer services which
plays very important role in organisational development and enhancement. Further it helps in