Market Entry Strategies in Emerging Markets

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: The different strategies employed by businesses to enter emerging
markets”___________________________________________

Section One: Title, objective, responsibilities
Title or working title of the research project (in
the form of a question, objective or hypothesis)
To identify different strategies that can employed
by an organisation while enter in emerging market
that is china. A study on Thirdway.
Research objectives (e.g what is the question
you want to answer? What do you want to
learn how to do? What do you want to find
out?):
 To identify the concept of business
expansion at international market.
 To determine the benefits and drawbacks
of globalisation in the context of
Thirdway.
 To determine the different strategies that
can employed by Thirdway while enter in
emerging market that is china.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links to
other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
Reason behind choosing this topic is to get
accurate data and information which can help in
better outcomes.
Section Three: Literature sources searched

Use of key literature sources to support your
research question, objective or hypothesis:
To identify the concept of business expansion at
international market.
According to Chad Brooks (Going Global:
How to Expand Your Business Internationally
2019), Going global is an appealing experience
and many entrepreneurs grab this opportunity, but
international expansion sometimes become
treacherous journey for an individual. In between
dealing with new consumer segment, understand
new norms and regulations to expand business
with credible partners by accustomed with local
mores which proved be hazardous path for an
organisation.
To determine the benefits and drawbacks of
globalisation in the context of Thirdway.
According to Todd Anderson (Global
Business Advantages & Disadvantages 2019),
there are various advantages and disadvantages
while operates in global market that some factors
majorly depicts various advantages. The main
advantage before Thirdway that it helps in
enhance sales and profit at time of going global
market.
To determine the different strategies that can
employed by Thirdway while enter in
emerging market that is china.
According to Ian Linton (Ways for

Companies to Enter the Global Market 2019),
while expand in foreign market organisation have
to select various strategies to going global which
is an important aspect. There are various ways to
expand market share that are as follows:
Research: Before going global, organisation have
to conduct various kinds of research in which both
primary and secondary research consisted in it. An
organisation can find out information by global
market opportunities and by online websites. With
the help of website an organisation can easily
evaluate demand of a products and services in a
specific territory.
Direct sales:Direct sales refers to eliminate
mediators and connect directly with consumers. It
is one of best method to enhance organisational
revenue (Dunning, 2014). In traditional system of
selling products and services it passes through
manufacturer to direct sales company, distributor
to retailer and ultimately to consumers which
takes huge cost.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take: