Social Media Marketing Research Project

This project examines the impact of social media marketing on Tesco's sales performance. It analyzes the effectiveness of social media strategies in reaching potential customers, building brand loyalty, and driving sales growth. The project includes a critical review of relevant literature, data collection through surveys, and recommendations for improving Tesco's social media marketing efforts. Desklib provides past papers and solved assignments for students.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..................................1
1.2 Identify the factors which contributes specification of research project...............................1
1.3 Undertake the critical review references. .............................................................................2
1.4 Produce the research project specification............................................................................3
1.5 Appropriate plan and procedure for agreed research specification. .....................................3
TASK 2 ...........................................................................................................................................5
2.1 Description on the matching of resource effectively and efficiently....................................5
2.2 Proposed investigation of the research. ................................................................................5
2.3 Record and collect effective data information......................................................................6
TASK 3 .........................................................................................................................................11
3.1 Use of the appropriate research evaluation technique.........................................................11
3.2 Interpret and analysis appropriate research specification. .................................................11
3.3 Recommendation in terms to improve the areas of further consideration..........................17
TASK 4 .........................................................................................................................................17
CONCLUSION .............................................................................................................................17

INTRODUCTION
Social media marketing is the tool which works as to promote a product and services in
term to aware customers about it. The main aim of social media marketing is to improve the sales
of the enterprise. It is the form of internet marketing which works as to utilise networking
business as marketing tool. In this term, it can be said that the goal of the SMM is to assist the
firm to have increment in the exposures of brand and this will be assistive in order to reach
potential customers (Gemünden, Huemann and Martinsuo, 2013). The present report is based on
the activities of the Tesco. It is the global leading brand. It deals in the grocery services and takes
very innovative approaches to modified the products. Social media marketing is helpful in term
to process systematic working. The main aim of social media marketing is to have increment in
sales of the enterprise.
TASK 1
1.1 Formulate and record possible research project outline specification.
In order to carry out the present study, it is important to understand the significance of
social media marketing on the sales of firm. The is very helpful terminology in term to reach the
potential customers. This factor is helpful in terms to have enhancement in the productivity and
profitability (Flyvbjerg, 2013). Social media marketing plays crucial role in terms to promote
products and services with some unique features. By drawing successful marketing plan, Tesco
is able to reach the potential customers. Thus, the aim and objectives of research study is
formulated in the below manner.
Aim-
To evaluate the impact of social media to improve sales. A study on Tesco.
Objectives
 To identify the significance of social media to enhance sales of enterprise.
 To analyse effect of social media activities on operation of business.
 To determine the challenges faced by management to improve sales of Tesco.
1.2 Identify the factors which contributes specification of research project.
Rational- The main aim behind conducting the research is put the major focus over the
effects of social media marketing in term to improvise sales performance of enterprise.
Profitability is one of the essential components in order to survive in market for longer period.
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The desire success of firm is dependent on the growth of an enterprise. Thus, the management of
Tesco is popularly known for implementation of advanced technologies within organisational
framework (Flick, 2015). In terms to attend the aims and objectives questionnaire survey is need
to be taken. Sales is that part of the firm which is need to be effective in terms to have
entrancement in the growth of enterprise.
1.3 Undertake the critical review references.
It is very helpful process in terms to have the idea about the depth understanding about
the social media marketing activities.
According to Adak and Yumuşak, (2013) states that social media marketing is one of
the crucial terminology in terms to improvement in the brand loyalty. It will help to process the
business activities in the systematic manner. In contrary to Azimi and et.al., (2011) social media
marketing is helpful terms and more and more number of individuals are joining social media
activities. This works as to create the amaze growth. With the help of this target audience can be
selected.
According to the view of Burke, (2013) sales person can have effective idea of selling
products and it involves the process as networking, nurturing and connecting potential
customers. It is very essential to maintain the long term sustainable image so that enterprise can
improve its profitability and productivity. In contrary to Chiu-Chi and et.al, (2013) states that the
firm with low budget can able to take advantage of this kind of marketing techniques.
According to the view of Azimi and et.al., (2011) primary goal of social media marketing
is to have enhancement in sales so that they are able to connect with customers and can maintain
healthy relationship. In addition to this, Colin and Vanhoucke, (2014) states that social media
marketing is low cost yet effective method to build the brand image in the eyes of customers. By
taking promotional activities the growth of the firm can be enhanced. Social media gives the
chance to build customer awareness and satisfaction but along with that there are several
challenges that a retail organisation may face whether its small or big. There should be a clear
idea of how to handle negative feedbacks about the business which may affect the reputation and
future sales. Risk is associated with social media business too. It maybe a negative feedback,
information leak or breach or hacking. Here are some challenges which a retail organisation may
face while concentrating on improving sales through social media:
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 Reduced benefits from the business because of not having a proper social media strategy
and clear marketing tactics.
 Requirement of additional resources(maybe additional inventory availability) or data and
data management.
 Improper management of social media presence and website may lead to shrinkage of
benefits (Dey, Clegg and Bennett, 2010).
 Need of innovation and new technology as social media is adaptive to change and need to
be monitored regularly
 Limiting the presence of the brand to most popular social media platforms without
depending on multichannel strategy may miss valuable opportunities. Managing and
ensuring the right set of tools required for the social media efforts.
1.4 Produce the research project specification.
The present report is based on the activities of the Tesco. The sales performance of
enterprise is need to be improved in terms to meet out the objectives of organization. Social
media is crucial platform in term to making sale. With the help of reaching to the potential
customer the enterprise is able to gain incredible benefits. This terminology is very assistive in
order to have increment in the brand recognition (Dey, Clegg and Bennett, 2010). The
advertisement through social media activities will be assistive in terms to earn the large amount
of profitability.
1.5 Appropriate plan and procedure for agreed research specification.
Activities 1st
Week
2nd
Week
3rd
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4th
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5th
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6th
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7th
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8th
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9th
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Formation of the
research proposal
Making the
objectives and
aim
Developing
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research
questions
Identifying and
selecting method
of data collection
Designing
Research
Methodology
Collecting
primary data
Data analysis
Finding of
collected data
Recommendation
s and conclusion
4

TASK 2
2.1 Description on the matching of resource effectively and efficiently.
According to the present report, it has been analysed that there are differed kinds of
factors and determinants are need to be used. There are number of technique which is need OT
be used in order to collect the all information (Gemünden, Huemann and Martinsuo, 2013). In
this survey the essential details need to be gather so that all aims and objective can be achieved.
With the help of making the tabular presentation the overall objective can be achieved.
2.2 Proposed investigation of the research.
Research technique is a procedure that demonstrates the general strategy for how research
will be led. It depicts configuration, approach, rationality, and so forth that will be utilized as a
part of research. Additionally, it is useful in knowing example information and its investigation .
The procedure for this exploration is portrayed beneath :-
Research design – Research configuration demonstrates the manner by which inquire about is
directed. Additionally, it is partitioned into two classes that are exploratory and definitive. The
outline utilized as a part of this is spellbinding plan that spotlights on subjective information as
opposed to quantitative information (Gemünden, Huemann and Martinsuo, 2013). In this way, by
utilizing this it will help in getting subjective information. It is on account of it will help in
recognizing advanced innovation factors that has made an awesome effect on business. Close to
this, it will indicate how there is increment in benefits.
Research philosophy – for directing this exploration authenticity approach will be been
utilized. It will help in growing further information about this point and goal. Other than this, it
depends on logical approach so relationship can be distinguished amongst business and
innovation. So it will give data how change in innovation impacts business activities. In addition,
this approach is isolated in two classifications that is immediate and circuitous. Coordinate
means what we see and what we get So in this it will be perceived how innovation is affecting
business. Moreover, there has been effect business activities because of innovation.
Research approach- In this central research approach is utilized. It is done to grow the
information in particular region. This approach will give a thought on how computerized
innovation is affecting business and in what ways it has influenced business to develop and
create. In addition, how business can adapt up to changes that are done in innovation. Other than
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this, it will give information on how there has been change in example of customer choice
process and how it has impacted it.
Data analysis-The information examining will be finished by utilizing stratified testing
technique. It is on account of it will be anything but difficult to make strata and gather
information. The strata made will consist of business from various segments with the goal that it
is anything but difficult to recognize effect of computerized innovation in every segment. In this
manner, by recognizing this, it will be anything but difficult to distinguish which segment
likelihood has been expanded promotion by how much by utilizing it. In this the information test
gathered will be of 100 business (Dey, Clegg and Bennett, 2010). These business will have a
place from various parts, for example, retail, auto versatile, gadgets, and so forth.
Data analysis- The information investigation will be done based on quantitative information
investigation. It will give a basic and judicious reasoning. By this important data will be gotten
by changing over crude materials. Additionally, in this reasonable approach will be connected. It
is on the grounds that it will help in discovering contrast amongst negative and positive effect of
utilizing advanced innovation in business. Other than this, SPSS system will be utilized that will
give particular outcomes.
2.3 Record and collect effective data information.
Theme 1: Yes, social media is helpful in terms to having improvement in sales of enterprise.
Is social media marketing is
helpful in term to improve sales
performance of Tesco. Frequency %
Yes 13 65.00%
No 5 25.00%
May be 2 10.00%
Total 20 100.00%
6

Theme 2: Mostly says that customer get influence with the social media marketing.
Is customer get influence with
the help of social media
marketing advertisement. Frequency %
Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
7
Yes No May be
0
2
4
6
8
10
12
14 13
5
2
Frequency

Theme 3 : yes, it is helpful in terms to maintain brand loyalty.
Do you believe social media
marketing technique is helpful
in term to maintain brand
loyalty. Frequency %
Yes 12 60.00%
No 6 30.00%
May be 2 10.00%
Total 20 100.00%
8
Yes
No
May be
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

Theme 4: The social media marketing is cost effective process.
Is social media marketing is
cost effective process. Frequency %
Yes 15 75.00%
No 3 15.00%
May be 2 10.00%
Total 20 100.00%
9
12
6
2
Yes
No
May be

Theme 5: It is helpful to enrich the growth of enterprise.
Does social media marketing
enriching growth of firm. Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
10
Yes
No
May be
0 2 4 6 8 10 12 14 16
15
3
2
Frequency

TASK 3
3.1 Use of the appropriate research evaluation technique.
In this formative is defined as the inclusive of the all aim and objectives. All the
information is need to be collected and project need to determine the specific aims. It is also
inclusive of the collective data of the overall research project.
It is helpful in defining the method step by step. It is one of the submissive process is which
work as to define the step by step information.
3.2 Interpret and analysis appropriate research specification.
Theme 1: Yes, social media is helpful in terms to having improvement in sales of enterprise.
11
17
2
1
Yes
No
May be

Is social media marketing is
helpful in term to improve sales
performance of Tesco. Frequency %
Yes 13 65.00%
No 5 25.00%
May be 2 10.00%
Total 20 100.00%
Interpretation
Based on the above result it can be concluded that social media marketing is very helpful
in term to promote the product and service. In this, most of the respondents said that social media
is assistive in terms to enhance sales of the enterprise. Under this, 13 are agreed, s said no and 2
are not sure.
Theme 2: Mostly says that customer get influence with the social media marketing.
12
Yes No May be
0
2
4
6
8
10
12
14 13
5
2
Frequency

Is customer get influence with
the help of social media
marketing advertisement. Frequency %
Yes 16 80.00%
No 3 15.00%
May be 1 5.00%
Total 20 100.00%
Interpretation
Based on the above it can be concluded that social media marketing work as to influence the
customers so that customer can attract towards the product and services. In this, it can be said
that there are 16 are agreed, 3 said no and 1 is not sure. They work as to aware the customer
about the product and services so that brand loyalty of the firm can be enhanced.
Theme 3: yes, it is helpful in terms to maintain brand loyalty.
13
Yes
No
May be
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

Do you believe social media
marketing technique is helpful
in term to maintain brand
loyalty. Frequency %
Yes 12 60.00%
No 6 30.00%
May be 2 10.00%
Total 20 100.00%
Interpretation
Based on the above report it can be concluded that social media marketing is very helpful in
terms to maintain the brand loyalty. By maintain the image of the brand the social media
marketing work as to sustain the brand image in market for longer period. In this, 12 were
14
12
6
2
Yes
No
May be

agreed, 3 said no and 2 are not sure about the use of social media marketing in term to enhance
the growth.
Theme 4: The social media marketing is cost effective process.
Is social media marketing is
cost effective process. Frequency %
Yes 15 75.00%
No 3 15.00%
May be 2 10.00%
Total 20 100.00%
Interpretation
Based on the above report it can be concluded that social media marketing is one of the cost
effective process. With the help of advertising with the social media the firm is able to sustain
the brand image in the market. In this, 15 were agreed, 3 said no and are not sure about these
facts.
Theme 5: It is helpful to enrich the growth of enterprise.
15
Yes
No
May be
0 2 4 6 8 10 12 14 16
15
3
2
Frequency

Does social media marketing
enriching growth of firm. Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
Interpretation
Based on the above report it can be concluded that social media marketing is helpful in terms
have enhancement in the growth of the enterprise. In this, it can be seen that 17 were agreed
about this, 2 said no and 1 is not sure about the same. Thus, it can be said that the social media
marketing is helpful in term to enrich the growth of tesco.
16
17
2
1
Yes
No
May be

3.3 Recommendation in terms to improve the areas of further consideration.
Recommendation- To affect via web-based networking media suggestions on client's conduct
purchasing to enhance this innovation. Association gives greater promotion via web-based
networking media and furthermore post more substance for these clients draw in additional. To
make more suggestions of web based life associations enhance they need to give more item and
in compelling cost and furthermore gives markdown costs items and no grumble audit shape they
clients side. This procedure will improve proposals for the clients purchasing items on the web.
It will likewise give better chance to clients purchasing conduct methods and furthermore give
openings in online life innovation (Dey, Clegg and Bennett, 2010). It provides the easy way of
receiving and giving quick feedback thereby making the business effective thereby improving
responsiveness.
It can be attained through advertising, identifying customers, influences reach, sponsored posts,
content creation encouraging sharing which are all the widest part of enhancing sales. Social
media is the key to the best customer service and it helps in empowering them to get motivated
to be a part of the online sales, to share their ideas and suggestions to improve the service.
Encourage them to share their customer experience. Main advantage of social media is that it
provides the online business a chance to interact with the consumers. Going through the posts
and responses of the consumer may help the firm to implement new market strategies to cater the
needs. Social networking platforms or sites provides the opportunity to advertise the products
and services without making the customers overwhelmed.
TASK 4
Covered in ppt
CONCLUSION
Based on the above report it can be concluded that social media marketing plays grater
role in term to have enhancement in the sales of the enterprise. The new standard of social media
marketing is working functionally to serve the customers by providing quick responses and
reaching the right conversations. Emergence and wide acceptance of social media have changed
the consumer buying patterns. Latest reports shows that the UK retail sales has shown a growth
at its fastest pace over a year. There are many cost effective social media marketing strategies
that small retailers uses to stand out and tackle the consumers into their platforms. Using the
instant chat messaging facility to utilize and personalize communication to provide customers to
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answer their queries all for the enhancement of sales. Social media sales are increasing at faster
pace offering the customers a quick and easy way of purchasing goods or services
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Appendix
1. Is social media marketing is helpful in term to improve sales performance of Tesco.
 Yes
 No
 May be
2. Is customer get influence with the help of social media marketing advertisement.
 Yes
 No
 May be
3. Do you believe social media marketing technique is helpful in term to maintain brand
loyalty.
 Yes
 No
 May be
4. Is social media marketing is cost effective process.
 Yes
 No
 May be
5. Does social media marketing enriching growth of firm.
 Yes
 No
 May be
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