TASK 11 1.1 Formulation and record possible research project outline specification

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record possible research project outline specification..................................1
1.2 Identify the factors which contributes specification of research project...............................1
1.3 Undertake the critical review references. .............................................................................2
1.4 Produce the research project specification............................................................................3
1.5 Appropriate plan and procedure for agreed research specification. .....................................3
TASK 2 ...........................................................................................................................................5
2.1 Description on the matching of resource effectively and efficiently....................................5
2.2 Proposed investigation of the research. ................................................................................5
2.3 Record and collect effective data information......................................................................6
TASK 3 .........................................................................................................................................11
3.1 Use of the appropriate research evaluation technique.........................................................11
3.2 Interpret and analysis appropriate research specification. .................................................11
3.3 Recommendation in terms to improve the areas of further consideration..........................17
TASK 4 .........................................................................................................................................17
CONCLUSION .............................................................................................................................17

INTRODUCTION
Social media marketing is the tool which works as to promote a product and services in
term to aware customers about it. The main aim of social media marketing is to improve the sales
of the enterprise. It is the form of internet marketing which works as to utilise networking
business as marketing tool. In this term, it can be said that the goal of the SMM is to assist the
firm to have increment in the exposures of brand and this will be assistive in order to reach
potential customers (Gemünden, Huemann and Martinsuo, 2013). The present report is based on
the activities of the Tesco. It is the global leading brand. It deals in the grocery services and takes
very innovative approaches to modified the products. Social media marketing is helpful in term
to process systematic working. The main aim of social media marketing is to have increment in
sales of the enterprise.
TASK 1
1.1 Formulate and record possible research project outline specification.
In order to carry out the present study, it is important to understand the significance of
social media marketing on the sales of firm. The is very helpful terminology in term to reach the
potential customers. This factor is helpful in terms to have enhancement in the productivity and
profitability (Flyvbjerg, 2013). Social media marketing plays crucial role in terms to promote
products and services with some unique features. By drawing successful marketing plan, Tesco
is able to reach the potential customers. Thus, the aim and objectives of research study is
formulated in the below manner.
Aim-
To evaluate the impact of social media to improve sales. A study on Tesco.
Objectives
 To identify the significance of social media to enhance sales of enterprise.
 To analyse effect of social media activities on operation of business.
 To determine the challenges faced by management to improve sales of Tesco.
1.2 Identify the factors which contributes specification of research project.
Rational- The main aim behind conducting the research is put the major focus over the
effects of social media marketing in term to improvise sales performance of enterprise.
Profitability is one of the essential components in order to survive in market for longer period.
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The desire success of firm is dependent on the growth of an enterprise. Thus, the management of
Tesco is popularly known for implementation of advanced technologies within organisational
framework (Flick, 2015). In terms to attend the aims and objectives questionnaire survey is need
to be taken. Sales is that part of the firm which is need to be effective in terms to have
entrancement in the growth of enterprise.
1.3 Undertake the critical review references.
It is very helpful process in terms to have the idea about the depth understanding about
the social media marketing activities.
According to Adak and Yumuşak, (2013) states that social media marketing is one of
the crucial terminology in terms to improvement in the brand loyalty. It will help to process the
business activities in the systematic manner. In contrary to Azimi and et.al., (2011) social media
marketing is helpful terms and more and more number of individuals are joining social media
activities. This works as to create the amaze growth. With the help of this target audience can be
selected.
According to the view of Burke, (2013) sales person can have effective idea of selling
products and it involves the process as networking, nurturing and connecting potential
customers. It is very essential to maintain the long term sustainable image so that enterprise can
improve its profitability and productivity. In contrary to Chiu-Chi and et.al, (2013) states that the
firm with low budget can able to take advantage of this kind of marketing techniques.
According to the view of Azimi and et.al., (2011) primary goal of social media marketing
is to have enhancement in sales so that they are able to connect with customers and can maintain
healthy relationship. In addition to this, Colin and Vanhoucke, (2014) states that social media
marketing is low cost yet effective method to build the brand image in the eyes of customers. By
taking promotional activities the growth of the firm can be enhanced. Social media gives the
chance to build customer awareness and satisfaction but along with that there are several
challenges that a retail organisation may face whether its small or big. There should be a clear
idea of how to handle negative feedbacks about the business which may affect the reputation and
future sales. Risk is associated with social media business too. It maybe a negative feedback,
information leak or breach or hacking. Here are some challenges which a retail organisation may
face while concentrating on improving sales through social media:
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 Reduced benefits from the business because of not having a proper social media strategy
and clear marketing tactics.
 Requirement of additional resources(maybe additional inventory availability) or data and
data management.
 Improper management of social media presence and website may lead to shrinkage of
benefits (Dey, Clegg and Bennett, 2010).
 Need of innovation and new technology as social media is adaptive to change and need to
be monitored regularly
 Limiting the presence of the brand to most popular social media platforms without
depending on multichannel strategy may miss valuable opportunities. Managing and
ensuring the right set of tools required for the social media efforts.
1.4 Produce the research project specification.
The present report is based on the activities of the Tesco. The sales performance of
enterprise is need to be improved in terms to meet out the objectives of organization. Social
media is crucial platform in term to making sale. With the help of reaching to the potential
customer the enterprise is able to gain incredible benefits. This terminology is very assistive in
order to have increment in the brand recognition (Dey, Clegg and Bennett, 2010). The
advertisement through social media activities will be assistive in terms to earn the large amount
of profitability.
1.5 Appropriate plan and procedure for agreed research specification.
Activities 1st
Week
2nd
Week
3rd
Wee
k
4th
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k
5th
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6th
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7th
Week
8th
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9th
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10th
Week
Formation of the
research proposal
Making the
objectives and
aim
Developing
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research
questions
Identifying and
selecting method
of data collection
Designing
Research
Methodology
Collecting
primary data
Data analysis
Finding of
collected data
Recommendation
s and conclusion
4