Effects of CSR on Marketing Department in John Lewis

“ To analyse the affects of CSR on marketing
department in John Lewis for promoting
profitability and financial sustainability”
Research project

Research aim and objectives
Research aim – To analyse the affects of CSR on marketing
department in John Lewis for promoting profitability and
financial sustainability”
Research objectives –
To analyse the concept of Corporate social responsibility in
John Lewis
To examine the impact of CSR on marketing activities of
John Lewis to promote profitability and financial
sustainability
To advise different CSR activities and initiatives to promote
profitability and financial sustainability

LO3
P5 Analysis of research and data
Theme 1: Majority of managers had viewed that CSR
activities provides financial sustainability to John Lewis
6
4
Yes
No

Theme 2: Most of respondents agreed to the fact that CSR
initiatives increases the opportunities for growth in profits
3
2 2
2
1
Agree
Strongly agree
Neutral
Strongly disagree
Disagree