Research Project (To identify the impact of consumer loyalty and

Research Project
(To identify the impact of consumer loyalty and reward
scheme on their choices- A study on Marriot Hotel)

Table of Content
• Introduction
• Data analysis
• Conclusion
• References

Introduction
Business organization conducted reward scheme and
loyalty programs in order to attract number of people
towards their services.
The present report is based on Marriot Hotel which
perform their operations in hospitality sector.

Theme 1: Customers visit Marriot hotel once
in a week.

Theme 2: There are many service users who
knows about the loyalty programs that are
conducted by the organizations.

Theme 3: Consumers will be able to get different
offers and special deals after implementing such
programs.

Theme 4: People thinks loyalty cards are waste of
money.

Theme 5: Some users uses services of Marriot
Hotel if they don’t have any loyalty card.

Theme 6: People agreed over this statement that
loyalty programs can change the choices of
consumers.

Theme 7: Some consumers will recommend the
services of Marriot to their friends and family
members.

Recommendations
Marriot hotel should use some of the recommendations
in order to attract service users. Some of these are like:
Monitoring
Training and development
Technological advancement

Conclusion
From the carried out analysis it has been concluded that
customers loyalty programs and rewards schemes can
affect their choices or behavior.

References
Evanschitzky, H. and et. al., 2012. Consequences of
customer loyalty to the loyalty program and to the
company. Journal of the academy of marketing science.
pp.1-14.
Henderson, C. M., Beck, J. T. and Palmatier, R. W.,
2011. Review of the theoretical underpinnings of
loyalty programs. Journal of Consumer Psychology.
21(3). pp.256-276.

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