Managing Cultural Diversity in the Workplace: A Research Project on Bentleys Motors Ltd

Research Project

Table of Contents
Research Topic: “Managing cultural diversity in the workplace”. A Research project on Bentleys
Motors Ltd.......................................................................................................................................1
Executive Summary.........................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1. Aim and objectives..........................................................................................................1
1.2. Rationale for choosing the topic......................................................................................2
1.3. Research questions..........................................................................................................2
Chapter 2: Literature review............................................................................................................2
Chapter 3: Research methodology...................................................................................................5
Chapter 4: Research findings and discussion...................................................................................9
4.1. Research findings............................................................................................................9
4.2. Discussion and interpretation........................................................................................11
4.3. Evaluation of research findings.....................................................................................19
Chapter 5: Conclusion and Recommendations..............................................................................19
5.1. Conclusion.....................................................................................................................19
5.2. Recommendations.........................................................................................................20
Chapter 6: Reflection.....................................................................................................................20
REFERENCES..............................................................................................................................21
Appendix 1: Questionnaire............................................................................................................22

Research Topic: “Managing cultural diversity in the workplace”. A Research
project on Bentleys Motors Ltd.
Executive Summary
The current research project is based in the topic of managing cultural diversity in the
workplace that has become vital for all orgnisation as the concept of cultural diversity ensures
presence of talented employees at workplace who belongs to diversified culture and background
thus, enhance the overall creativity and productivity of an organisation. The current investigation
is lead on Bentley Motors car Ltd that is famous British automotive brand headquarter of which
is situated in England, UK. The main purpose of current investigation consists of evaluating
about the impact lead by of managing cultural diversity in the workplace on success and
performance. Beside this, use of questionnaire is made to collect primary information for current
investigation along with leading effective conclusion and recommendation based on the findings
of current investigation.
Chapter 1: Introduction
1.1. Aim and objectives
Aim of Research
The main aim associated with current research project is, “To evaluate about the impact
lead by of managing cultural diversity in the workplace on success and performance of an
organisation”. A research work on Jack Barclay Bentley situated at 18 Berkeley Square,
Mayfair, London W1J 6AE, United Kingdom.
Objectives of research
The main objectives and purpose behind leding this investigation on Bentleys Motors Ltd
are listed as below:
 To study about the concept of managing cultural diversity.
 To evaluate about the impact lead by of managing cultural diversity in the workplace on
success and performance of Bentleys Motors Ltd.
 To determine the possible ways and strategies that could be adopted by Bentleys Motors
Ltd to ensure better management of cultural diversity.
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1.2. Rationale for choosing the topic
The section of topic of current investigation is viable as it ensures better information and
implication about the concept of managing cultural diversity that is a vital for an organisation to
have enhanced productivity and better success rate through leading hiring of more talent and
creative employees from different culture and background. Further, current investigation also
lead vital information about strategies to manage cultural diversity thus better coordination and
binding among diversified workforce can be achieved to accomplish desires goals in a better
way. Beside this, current topic also meet the educational aspects of researcher and also ensures
betterment in managerial skills thus also meet personal goals of researcher.
1.3. Research questions
The issues and research questions evaluated under current research project are as follows:
 What is meant by concept of managing cultural diversity?
 What impact is lead by of managing cultural diversity in the workplace on success and
performance of Bentleys Motors Ltd?
 What are the possible ways and strategies that could be adopted by Bentleys Motors Ltd to
ensure better management of cultural diversity?
Chapter 2: Literature review
A literature review is the a systematic procedure of the providing of the articles which
published through the reviewing within the presence of effective researcher (Reiche and et. al..,
2016). It helps to scrutinising the description off research specific creativity that contains the
objectives about research topic and analysation is bases on the conduction of questionnaire as
well as surveys in the formation of internal and external topic of research article. Within the
description of literature review is discussion regarding of making on the topic about impact of
culture diversity in the Bentley company (Wantzen and et. al, 2016).
A) To understand about the concept of the managing the cultural diversity
According to the Katie Sawyer, 2018. The basic propaganda about the cultural diversity which
performed in the organization or anywhere is having an motive to bring the equality in the
workplace or at where the individual wanted to enhanced it. Throughout the specification related
with cultural diversity is almost reduces the unwanted discrimination which happens in the
organization as well as the employees who are facing challenges during their superiors are
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making uncomfortable to not evaluating the better side of positive factor represents. As in
perspective of artificial company there should be instructed and having a mature understanding
about the objective to making implementation about to introduced the cultural diversity at
workplace as it improvised the policies related with working aspect as along it getting measured
and optimized in the sort of business environment. The cultural diversity provides the intangible
benefits towards the workforce by which it helps to enhanced to reach the objectives and bring
the better productivity (Rees and Smith eds., 2017). Apart from this it promotes the organisation
welfare allowances towards the employees work benefits as it depends upon the performances or
something efficient contribution for organisation Positive outcomes.
b) To making the interpretation about the influence of managing cultural diversity in
organization workplace that will brings the success in Bentley organization.
On the basis of the opinion of Victoria L Brescoll, 2011. On the basis of the company
outcomes and behaviour which fluctuates the major identity of cultural diversity in consideration
of the Bentley Company point of view where their manager and leaders are determined the
premises of positivity surrounded in their employees influence of job satisfaction as well as the
factor which helps to making their business and organisation brand name growth in the
competitive market through cultural diversity such as follows on behalf of some important
points:
 A Bentley company high compressed towards for not to promote the unhabitual aspect
for the behavior which allows to making the policies and norms in regards of Bentley
company compliances oriented helps by cultural diversity to be formed through the
cultural diversity (Barak, 2016).
 The role of employees get recognition in their proceeding of task assigned through which
cultural diversity supports to promote the equal opportunity to be allows the huge
effective level of participation in the Bentley organization point of view.
 To introducing the enhancement or in another words the virtue as in power of
globalisation can continues to breaks the barriers of cultures and the companies will take
the leverage with better intercultural relations and effective hiring practises in terms of
recruitment and selection.
 In the progression regarding with Economic globalisation is one of the driving forces of
cultural diversity at workplace, some of the types of the diversity in context of Education
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