Managing Cultural Diversity in the Workplace: A Case Study on Bentley Motors Ltd

Unit 11- Research
Project

Executive Summary
The current research project is based on the topic of Managing Cultural Diversity in the
workplace for which an investigation is conducted on Bentley motors Ltd. This assignment
consist of both primary and secondary research which includes a literature review based on
online articles and journal along with use of quantitative research method for primary research
work. Use of questionnaire is also made to collect information along with its analysis and
interpretation to draw a valid conclusion and justified recommendations.
Table of Contents
Executive Summary.........................................................................................................................2
Research Topic: Managing Cultural Diversity in the workplace. A Research project on Bentley
Motors Ltd.......................................................................................................................................1

Chapter 1: Introduction....................................................................................................................1
Background to the study.........................................................................................................1
Research aim and objectives..................................................................................................1
Rationale for the research.......................................................................................................1
Research questions.................................................................................................................2
Chapter 2: Literature review............................................................................................................2
Chapter 3: Methodology and Data Collection.................................................................................5
Chapter 4: Data analysis and interpretations.................................................................................10
Data analysis.........................................................................................................................10
Interpretation of Data...........................................................................................................12
Discussion on Meeting of set objectives..............................................................................18
Chapter 5: Research Outcomes......................................................................................................19
Covered in PPT.....................................................................................................................19
Chapter 6: Conclusion and Recommendations..............................................................................19
Conclusions..........................................................................................................................19
Recommendations................................................................................................................19
Chapter 7: Reflection & Recommendation of alternative research methodology.........................20
Reflection.............................................................................................................................20
Recommendation of alternative research methodology.......................................................20
REFERENCES..............................................................................................................................20
Appendix:.......................................................................................................................................22
Power point slides.................................................................................................................22
Questionnaire........................................................................................................................30
Research Proposal Form.......................................................................................................32
Research Ethics approval form.............................................................................................37

Research Topic: Managing Cultural Diversity in the workplace. A Research
project on Bentley Motors Ltd.
Chapter 1: Introduction
Background to the study
The term diversity is associated with leading better bonding and connection among varied
employees who belongs to diverse culture and background in order to motivation and direct them
to achieve desired targets (Ang and Van Dyne, 2015). Thus, managing culture diversity become
vital for all orgnisation to have enhanced performance and better productivity. Thus, following
research work is conducted on Bentley Motors ltd that is a famous British automotive brand to
evaluate about the need and importance of Managing Cultural Diversity in the workplace for
success of an organisation.
Research aim and objectives
Research Aim
The main aim behind conducting current research project is, “ To investigate about the
main need and importance of Managing Cultural Diversity in the workplace for success of an
organisation. A Case study on Bentley Motors Ltd.
Research Objective
The crucial purpose and objectives associated with current investigation on Bentley Motors
Ltd are stated as below:
 To get deep insight in the need and importance of Managing Cultural Diversity at
workplace.
 To investigate about the impact lead by Managing Cultural Diversity on the success and
productivity of Bentley Motors Ltd.
 To determine the ways that could be opted by Bentley Motors ltd to strike effective
managing cultural diversity at its workplace to enhance its success.
Rationale for the research
The selection of current research topic is rationale as it would met the professional
implication of researcher through leading enhanced information about the need and importance
of Managing Cultural Diversity in the workplace that lead success for an organisation. Further,
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also accomplish and met the personal aspect of researcher through leading better development of
skills and knowledge along with meting educational purpose of investigator.
Research questions
 Why it is essential and important for an organisation to Managing Cultural Diversity at
workplace?
 What impacts are lead by Managing Cultural Diversity on the success and productivity of
Bentley Motors Ltd?
 What are the various ways that could be opted by Bentley Motors ltd to strike effective
managing cultural diversity at its workplace to enhance its success?
Chapter 2: Literature review
The description about the literature review is a proper detailed discussion about the
related research topic on behalf of research topic and document by collecting the data related
information through which evaluated on commits the reviewing from scholarly paper which is
been scrutinize from documents books, internet websites etc (Hopkins and et. al., 2016). By
developing the preparing of literature review of regarding culture diversity impact on Bentley
Motors company workforce as well as in organisation premises in United Kingdom.
Concept and need of Managing Cultural Diversity at workplace
As per the opinion of the Siyana Sokolova, 2015. As in the organisation where their have
own adaptation of business culture which is assorted through decades and their founder maintain
the regulation and dignity by abiding the rules as per the according to their culture even their
employees also follows that same as well as in the working or task there is essential to maintain
the cultural diversity through equality enhancement of work distribution along with rewards
system deliberate in terms of potential workforce. By not discriminate in gender at workplace as
to not considering the women’s work appreciation which can create the conflicts as well as not
able to mange the culture in the workplace as it propounded to deliver the equal opportunity of
work (Kirton and Greene, 2015).
There is much more fluctuation related with the internal structure to making effective
analysation of the benefits and consequences of implementing of diversity at workplace to
support by promoting the individual one within the organisation as through it allows for
creativity and innovations in different formation of solutions. Thus, an analysis can be made the
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concept of managing cultural diversity is associated with allowing participation and selection of
employees from diversified culture irrespective of any kind of discrimination in the basis of their
race, religion, age or background. Thus, managing cultural diversity is needed to maintain more
skilled and creative workforce along with leading enhanced brand image and goodwill through
promoting equality and diversity.
Importance of Managing Cultural Diversity at workplace
As per the view point of , it has been evaluated that managing cultural diversity is
important and necessary for an organisation as it lead to enhancement of productivity and
creativity by selection and recruitment of more talented employees from diversified group. The
other advantages of managing cultural diversity are evaluated as below:
Attraction and retention of talented employees- The foremost importance of managing
cultural diversity comprises of wider pool of talents and availability of larger number of
candidates to select and recruit most talented and skilled employees. Further, maintaining
equality and inclusion at workplace also ensures a positive atmosphere which lead to enhanced
motivation and satisfaction level thus resulted in better and longer retention of talented
employees.
Enhanced productivity and creativity- The another vital significance of managing
cultural diversity comprises of enhancement in productivity and creativity of an orgnisation by
having new and better perception of diversified workforces which enhance there efficiency level
and also improve performance which leads and ensures enhanced productivity and creativity.
To investigate about the impact lead by Managing Cultural Diversity on the success and
productivity of Bentley Motors Ltd.
According to the Ruth Maylew, 2018. By making the proper investigation about to
manging the cultural diversity to mapping the success of workforce as well as to lead to increase
the productivity within the organisation perspective. The requirement of the effective and
influencing about cultural diversity is just to optimisation the equality term in the presence of
specific organisation. According to the considerate of Bentley Motors they allows their cultural
diversity within the eyes of on employees in the time of induction where it contains company’s
norms, principles, mission , vision many more morale aspects which emphasis and needs to be
follows by entire team of organisation (Butcher, 2016).
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If there is actual formation of the cultural diversity which manages to workforce
efficiency where it helps to increased and promotes the productivity and skills in other level
where they gain the trust and in return company are reliable to making equal pay structure.
Through different cultural personalities join to the company profile and need to make understand
that as to work under in cultural diversity it will enhanced the opportunity and improvised the
performance level of entire individual with along the highlights the configuration of the success
maintain the organisation work performances (Rees and Smith, 2017). Thus, an analysis can be
made that enhanced efficiency in workforces is lead by managing cultural diversity along with
leading better chances and opportunities for expansion in new market with the help of more
talented and creative workforces. Therefore, it can be evaluated that through leading better
understanding about new target market and with enhanced creativity level of workforce a
positive and optimistic impact is lead by Managing Cultural Diversity on the success and
productivity of Bentley Motors Ltd.
To determine the ways that could be opted by Bentley Motors ltd to strike effective managing
cultural diversity at its workplace to enhance its success
According to the Lee Gardenswartz, 2018. From the companies or organisation they deeply
investigate and assorted the best practises of cultural diversity where they can brings the
improvisation in work culture along to enhance their strategies in related to the business
approach development in form of infrastructure as well as in workforce performances by which
they can enhanced the outcomes with the aspects organisation. As the context with Bentley
Motors company the best sources of effectiveness of management as cultural diversity to
implement working environment better in premises, enhancing the trainings related to
improvisation for skills of employees performances where they can deliver the desirable
outcomes, in manufacturing of Jaguar models the cultural diversity bring the new ideas which
can helps to structure in cars (Syed and Ozbilgin, 2019).
By promoting the effective compliances related with the work aspects and employment laws
that involves the many rules and benefits that allows to implies various allowances which
procure by employment working style and process as they implement which promotes the
different rewards system as it depend through the workforce performance. Apart from this
leading and providing effective communication and set of fair HR practises are also viable ways
that could be opted by Bentley Motors ltd to strike effective managing cultural diversity at its
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workplace to enhance its success through ensuring fair selection process and enhanced
interaction with all employees without any biasness or discrimination.
Chapter 3: Methodology and Data Collection
A research methodology is the procedure of the particular group of techniques to
implement by scrutinize the data related information through researcher. It implies the highlight
the respective selection of process, to evaluating the data related problem arises in situation
based interpret by reaching to the outcomes as well as represent the optimum conclusion.
Research philosophy
As it framing about the a set of concept in the manner the data of respective topic
collected and interpretation by the researcher. Through following there are two types of research
philosophy are:
Positivism: As this philosophy prescribed about the predicting the data information
related to observing the research outcomes. As the positivism method is also known as the
Scientific method as it measurable and highly structured specification method that stimulus the
attitude and behaviour as well as observes the values or morale (Peretz, Levi and Fried, 2015).
Interpretivism: Through the systematic manner of this philosophy who are concerned
within the precious rich amount of data that consumes expensive in monetary terms to getting the
optimum outcomes.
As per the researcher point of view they considered the Positivism philosophy where it
will predict the data information for research and it will not more time taken through evaluate
the representation of research specification while Interpritivism will not having selected as per te
reason it will generates the huge amount of expensive data which can taken more time
consuming as it will evaluates properly (Hsiao, Auld and Ma, 2015).
Research Approaches:
Through it basically presents the optimum or right formation of structure in planning
where it includes various steps of effective method to scrutinize data information about research.
Deductive: On behalf of this approach is the includes of selective theories as to making
improvisation or generates restructuring of hypotheses, to driven analysation of data for testing
and evaluating the research information theory.
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