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Research Project Assignment - Influence of Customer Service on Customer and Business

   

Added on  2020-10-05

10 Pages2625 Words423 Views
RESEARCH PROJECT

INTRODUCTION...........................................................................................................................1Thesis statement: To assess influence of personalized customer services on customer andprofits of business: A case study on Paul Smith Marylebone High Street Store”.......................1MAIN BODY..................................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................1

INTRODUCTION Thesis statement: To assess influence of personalized customer services on customer and profitsof business: A case study on Paul Smith Marylebone High Street Store”Personalised customer products and services is the best approach of attracting buyerstowards business and its services. In this the seller offers unique goods according to specificdemand of particular buyer. The strategy helps the firm in managing innovation in services as permarket trends and customers’ needs and wants. The essay will outline impact of personalizedcustomer services on profits and buyers of Paul Smith Marylebone High Street Store, whichserves designer women and men clothes and accessories. MAIN BODYPersonalizing services is the biggest advantage to the small business organisation as it helpsthe entity in meeting customer needs and wants according to their choice and opinion. Theapproach helps the business in valuing its potential buyers by not rigidly sticking to rule book. Itis necessary for the firm to address consumer needs in order to improvise buying experience ofcustomers. In accordance with personalizing services concept the business can address all thebasic requirements of consumers. There are various ways by which several organisations makeuse of personalised services like, launching loyalty programs where the potential buyers areoffered continuous schemes and heavy discounts on regular purchase. Honouring shoppers trustis the biggest loop of personalizing customer services where it is important for the organisationto maintain transparency with purchaser (Barabier, 2018). The approach is maintained byenterprise creating straightforward privacy policy where customer holds the power to make finaldecision of purchase, refund and exchange. In addition, large and medium size enterprise make use of loyalty cards where card isgiven to customer and point is added with every purchase. These points are free of cost and canbe availed by consumer during any day shopping. Apart from this, personalizing customerservices deals with designing of products and services by consuming with buyers like Riverisland fashion retailer who designs clothes according to needs to customer. This demonstratesvalues of each individual to a firm. Moreover, offering personalised apparel is a beneficialstrategy for small organisation because it reduces the risk of waste and pilling up of stock. Forexample, Paul Smith Marylebone High Street store can focus on designing unique design of1

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