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Managing the Customer Experience PDF

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Added on  2020-11-12

Managing the Customer Experience PDF

   Added on 2020-11-12

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Table of ContentsINTRODUCTION ..........................................................................................................................1LO 3.................................................................................................................................................1P5 Examining how digital technology is employed in managing the customer experiencewithin service sector....................................................................................................................1CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTION Customer experiences is the most critical experiences in a business should be striving toimprove. It is the one of the main forces that driving the transformation towards completion.Moreover, present report will be explains about the customer relationship management and theimportance of digital technology that engage customers experience in an more appropriatemanner. Study will be explaining the CRM techniques through customer get several benefits andnew opportunities for the company as well. LO 3P5 Examining how digital technology is employed in managing the customer experience withinservice sector.Customer interaction is at the forefront of technology as e-commerce that helps to easyaccess on the technology (Barrett and et.al., 2015). Technology provides the better and fastaccess that also helps in better access of product or services in an appropriate manner. With thehelp of digital technology, customer starts browsing and purchases online product or services.Digital transformation has been given the most positive impact on the customer satisfaction andgrowth. Technology provides advance and adopt new possibilities can communicate better andgetting advance engaging with their customers. In service sector customer get engaged throughdifferent sources with they help of different digital technology or the development process. An Agile, Flexible IT environment Digital transformation has providing different technology opportunities to understand themodern needs and wants of buyers (Larivière and et.al., 2017). It helps to get engage customerswith the different services. Service sector engage clients with better communication through E-mail, websites, software, work in order to makes the most prominent and leading goals. Thismakes the most effective new learning goals in order to satisfy the customers needs. Forexample: Cloud is the best solution of customer relationship management which providesdynamic services that is flexible to store high storage data. This software helps service sector toresolve query of customer into more quicker manner. Organisations store huge application sincloud such as customer database, Big Data analytics, web and mobile apps. This digital1
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