Employee Retention Strategies and Techniques

The provided assignment details a research project on employee retention, covering various methodologies and techniques used by organizations to minimize staff turnover. It includes an analysis of different research papers and articles related to employee retention, highlighting the importance of this aspect in HR management. The document provides a comprehensive overview of the topic, discussing the benefits of employee retention, such as improved job satisfaction, reduced costs associated with recruitment and training, and enhanced business productivity. It also explores various methods for retaining employees, including providing opportunities for growth and development, recognizing and rewarding outstanding performance, and fostering a positive work culture.

Research Project

Table of Contents
TOPIC: “To examine different methods used by organisation for retaining their employees in
order to enhance overall productivity of firm”. A case study on Marriott international.................3
Chapter 1 - INTRODUCTION........................................................................................................3
Introduction............................................................................................................................3
Background of research..........................................................................................................3
Statement of research problems..............................................................................................4
Research aim..........................................................................................................................4
Purpose and Scope of research...............................................................................................4
Rationale of topic...................................................................................................................5
Time Duration........................................................................................................................5
Timescale................................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
Necessity of employee retention ..........................................................................................8
Relationship between organization's productivity and employee retention...........................8
Various ways with the help of which Marriott can retain their potential employees.............9
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
Research Design ....................................................................................................................9
Research approach................................................................................................................10
Data collection methods.......................................................................................................10
Chapter 4: Data Findings, Analysis and Discussion......................................................................13
CHAPTER 5: CONCLUSION AND RECOMMENDATION AND LIMITATION...................20
Conclusion............................................................................................................................20
Recommendation..................................................................................................................20
Limitation.............................................................................................................................21
REFERENCES .............................................................................................................................22
Books and journals...............................................................................................................22

TOPIC: “To examine different methods used by organisation for retaining their employees
in order to enhance overall productivity of firm”. A case study on Marriott international.
Chapter 1 - INTRODUCTION
Introduction
Employee retention is skill or ability of an organisation to carry its employees. It is all
those activities which let the workers to stick to firm for longer time. There are various
techniques and strategies used by the managers of company so that they can retain their
employees by satisfying them. For every company its employees are their bread and butter. Apart
from this, it is very essential for the organisation to create effective working environment so that,
they can enhance the productivity as well as increase their sales turnover at the competitive
marketplace (Beyers and et. al., 2014). The major issues faced by the employee in the
organisation is low satisfaction towards the work and due to this not able achieve the targets of
the company. For retaining the employees the management team of the company should use
certain technology for recruiting and even providing the training facility to its worker for better
productivity. Through training sessions employees will participate effectively, further this will
aid in performing their task in an innovative manner. Healthy and friendly environment will
make the employees happy and satisfaction towards their job role.
Background of research
The retention of employees is advised as a process which workers are encouraged to be
with the firm for longer duration. Retain is plan of action which helps the company in an
effective manner as well as provide impressive staff communication for the development of the
organisation. For retaining the employees it is necessary to provide them comfortable work
surroundings in effective manner. It is important for the workers to motivate and providing them
a platform for higher growth opportunities (Camahalan and Ruley, 2014). Marriott international
is directing transnational in variety in hospitality sectors which deals and as well as providing
the broad hotel and housing facilities. Its central office is in Bethesda, Maryland, US. Company
management should deal and communicate with its staff in an cheerful way so that they can be
motivated. The trainings and facilities given to the workers for enhancing their knowledge and
skill so that they can perform their work in an impressive way. This thought was created by
Marriott international.

Statement of research problems
Research problem area of issues which are faced by the researcher while doing the
research. There are various procedures, techniques, methods of collecting data and so on which
are followed during the research worker (Creswell, 2014). Due to such issues research get into
complicated platform which will take to negative path. The major problems which are faced by
the researcher while collecting the data is the individual are not responding properly and lack of
insufficient funds and so on. Furthermore, the researcher is having less time in selecting the
research topic.
Research aim
The research aim for the current study is “To examine different methods used by
organisation for retaining their employees in order to enhance overall productivity of firm”. A
case study on Marriott international.
Research Objectives
 To determine the necessity of employee retention within the organisation.
 To assess the relationship between organisation productivity and employee retention.
 To analyse various ways with the help of which Marriott can retain their potential
employees.
Research Questions
 What is the necessity of employee retention within the organisation?
 What is the relationship between organisation productivity and employee retention?
 What are the various ways with the help of which Marriott can retain their potential
employees?
Purpose and Scope of research
The scope of research is performed on the 3 levels which are marketing, surrounding
areas, company. Through this research work, the researcher will increase the knowledge about
the topic and can find out the solution to the problem which will help the company to increase its
productivity (Einfalt and et. al., 2012). The major important scope of the research is to provide
the solution to the management of Marriott company.

Rationale of topic
This method is adopted through researcher for attaining their objectives. Marriott
International will able to know the different ways that exploit the employees retention at
company as well as can increase the productivity which will increase the high profit ratio.
Moreover firm can improve the weak points which is needed to modify according to the
situations and market conditions.
Time Duration
This is important part of the researcher while conducting the research study. While
collecting the data as well as investigating the need in context to research topic it took approx 3
months for doing the survey and also it also took much time to understand the individual
perceptions towards the topic (Veal, 2017). Time is a important factor of research.
Timescale
Gantt Chart: It is a graphical presentation which shows the initial and finishing dates of
various projects like resources, responsibility, milestones and so on. It helps in searching
projects which is been implemented as where as don't start the another task without completing
primary work. It also display possible snarl up and analyzes the work which has been estimated.
It is used by project manager, general manager and many more. This chart basically used by the
project management (Silverman, 2016). On the let side of the chart is a list activities and on the
right side starting and finishing dates of the projects. Gantt chart helps the researcher to work
within the time scheduled and work according to abilities and talents.

Work Breakdown structure: This is a structure which is a model that breaks the task
into different smaller portions to explain the role and responsibility of the particular group. It
also helps manager in examine and developing the effective decisions, also aids in certain
process to modify appropriate work. The advantages of this chart that it helps in reducing the
risk, describe team work. Work breakdown structure helps to organize team work into
manageable sections (Hällgren, 2012). It helps to allocate the work according to talent and skill.
For the better result it is necessary to divide the work among the teams which helps to attain the
desire targets. This structure is a form of hierarchy which shows how the work will take place
during the research. It is a outline or map which help the researcher to work accordingly.

CHAPTER 2: LITERATURE REVIEW
Necessity of employee retention
As per the thought of Sabrina Son (2019), there are various organizations who treat their
employees as a dime of dozen. According to the employees or staff members, they can easily be
replaced by other capable employees, in today's competitive environment. But on the other hand,
it has been examined that organizations retain their capable and potential employees for a longer
period of time so that they can achieve competitive advantages at the marketplace. There are
some necessity and requirements which are as follows:
 Retaining Efficiency: With the help of employee retention, managers of the company
can retain their capable and potential staff members for a longer period of time. If the
staff members resign from their job, managers need to hire new employees which
requires cost and time. Along with this, they need to provide them training sessions, so
that they can perform their task effectively. All these includes huge cost and time, which
affects the overall performance of the company. Therefore, it is very necessary for the
management team of Marriott International to retain their potential staff members so that
they can retain their efficiency, cost and time.
 Increase Morale of Employees: By retaining the employees for a longer period of time,
managers can enhance their morale. They can perform their task in an effective manager
and produce positive outcomes if the employees of the organization are encouraged and
motivated. For this, managers of Marriott International provide flexible working
conditions, regular promotions, training and development sessions, growth opportunities
to their employees can encouraged the staff members to perform their task effectively.
Relationship between organization's productivity and employee retention
On the basis of perception of Spinney (2013), employee retention is the capabilities of an
organizations in order to keep their staff members within their company for a longer period of
time. Productivity of a company is majorly considered as the standard of production efficiency.
Increased productivity means higher profitability and attract large number of employees towards
their organization. There is an interdependent relationship between employee retention and
organization productivity. It is because increased ratio of employees turnover affects the overall
performance of the company in a negative manner. But on the other hand, if employees of the

company retain for a longer period of time, it will develop positive working environment and
enhance the overall performance and productivity. Therefore, it is very important for the
managers of Marriott Hotel to retain their employees for a longer period of time, so that they can
increase their overall performance in an effective manner. Therefore, it has been identified that
there is an effective relation between employee retention and productivity of business.
Various ways with the help of which Marriott can retain their potential employees
According to the view of Sarah K. Yazinski (2019), employees of the company leaves
because of various reasons which affects the performance of overall organization. Approximately
88% of staff members leave the organization due to some issues but on the other hand almost
70% of employees resign from their job without any reason. Managers can adopt various
methods in order to retain their employees for a longer period of time. Some of these methods
adopted by Marriott hotel are as follows:
 Training: In order to retain potential staff members in the company, training sessions are
given to the employees. With the help of effective training sessions, managers can
enhance the performance as well as productivity of the staff members. By adopting this
method, managers of the company can retain their staff members by providing them
training sessions, which will aid them for their growth opportunities.
 Provide benefits, promotions and compensation: It is one of the most effective
method, adopted by organizations in order to retain their employees. By providing
various benefits, flexible working hours, regular promotions might enhance the moral of
employees. With the aid of this, they can enhance the performance as well as productivity
of both employees as well as organization. Therefore, managers of Marriott International
should provide various benefits to their employees according to their performance, in
order to retain them for a longer period of time.
CHAPTER 3: RESEARCH METHODOLOGY
Research Design
It refers to a set different methods and techniques used for examining and gathering adjustable
specified in investigation problems. It is formulated by researcher on the basis of issues arise in
research work (Kumar, 2019). Survey or investigation is done for a specific purpose. It includes

various technology and methods used by investigator in order to resolve various issues, faced by
researchers through certain parameters.
Research approach
It is a planed as well as structured procedure to various problems. It is distinguished into
tow categorise which is data analysis and data collection. Further, data collection includes
qualitative and quantitative method for collecting data. In case of data analysis it includes
inductive and deductive. In case of inductive data analysis, researcher use it to read secondary
data but on the other hand, in case of deductive analysis, researcher basically explore the theories
in order to complete the research (Eriksson and Kovalainen, 2015). In this research, investigator
use inductive research as it provides accurate information but is time consuming process. In
addition to this, it includes secondary method of collecting data, which consist of various
journals, articles, internet as well as past experience of the researcher.
Data collection methods
It is a method through which researcher gather all the required data in order to achieve
their desired results. It mainly includes two types of methods, Primary and Secondary. In case of
primary method, researcher gather all the information directly from the respondents through
questionnaire, interviews or with face to face interaction. On the other hand, secondary method
for collecting information includes already existing data, which is collected by someone else in
past (Goodman-Scott, Doyle and Brott, 2013). It includes various journals, books, articles,
newspaper, magazines and many more. In the present research, investigator adopt both primary
as well as secondary method for collecting information. Reason behind this, it will help in
collecting authentic data within specific period of time.
Questionnaire: It includes series of questions through which researcher collect required
information from their chosen respondents. These questions are related with the research topic,
so that researcher can conclude its research in an effective manner.
Sample size: It refers to the number of respondents chosen by researcher from the whole
population. It can be done through random sampling technique. In the present context, researcher
has chosen 30 respondents who are the stakeholders of Marriott Hotel. With the help of which
relevant and required information can be gather in an effective manner.

Questionnaire
Q 1) Do you have any idea about employee retention?
a) Yes
b) No
Q 2) According to you, what are the methods of employee retention used by Marriott Hotel?
a) Training
b) Facilitate growth opportunities
c) Flexible working hour
Q 3) What is the impact of employee retention on the performance of Marriott hotel?
a) Positive relationship between employer and employees
b) Enhance the productivity of organisation
c) Increase the involvement of employee's
Q 4) What is the necessity of employee retention in Marriott Hotel?
a) To increase the productivity
b) To maintain goodwill at the marketplace
c) To gain sufficient profitability
Q 5) What are the positive impact associated with retaining employees on Marriott Hotel?
a) Improvement in customer satisfaction
b) Increase in Profitability
Q 6 What are the various benefits of employee retention for Marriott Hotel employees?
a) Low employee turnover
b) Higher profit
c) Enhancement of productivity
Q 7) According to your thought, with the aid of employee retention Marriott Hotel will be able

to enhance their overall productivity?
a) Agree
b) Disagree
Q 8) Provide recommendations to Marriott Hotel in order to enhance overall productivity.
Questionnaire
Q 1) Do you have any idea about employee retention? Frequency
a) Yes 20
b) No 10
Q 2) According to you, what are the methods of employee retention used by
Marriott Hotel?
Frequency
a) Training 15
b) Timely promotion 12
c) Flexible working hours 3
Q 3) What is the impact of employee retention on the performance of Marriott
hotel?
Frequency
a) Positive relationship between employer and employees 10
b) Enhance the productivity of organisation 15
c) Increase the involvement of employee's 5
Q 4) What is the necessity of employee retention in Marriott Hotel? Frequency
a) To increase the productivity 12
b) To maintain goodwill at the marketplace 10
c) To gain sufficient profitability 8
Q 5) What are the positive impact associated with retaining employees on Frequency

Marriott Hotel?
a) Improvement in customer satisfaction 10
b) Increase in Profitability 20
Q 6 What are the various benefits of employee retention for Marriott Hotel
employees?
Frequency
a) Low employee turnover 10
b) Higher profit 10
c) Enhancement of productivity 10
Q 7) According to your thought, with the aid of employee retention Marriott
Hotel will be able to enhance their overall productivity?
Frequency
a) Agree 25
b) Disagree 5
Q 8) Provide recommendations to Marriott Hotel in order to enhance overall
productivity.

Chapter 4: Data Findings, Analysis and Discussion
Theme 1: Idea about employee retention
Q 1) Do you have any idea about employee retention? Frequency
a) Yes 20
b) No 10
Interpretation: Employee retention refers to the method used by large number of
organisation in order to retain their capable and potential employees for a long period of time. It
is one of the method with the help of which company can enhance its productivity as well as
performance at the competitive marketplace. As per the above stated graph, it has been identified
that out of 30 respondents, 20 says that they are very well aware about the concept of employee
retention. Reason behind this is that, it is the concept widely use by every organisation in order
to retain their potential employees. But on the other hand, remaining 10 respondents says that
they do not know the concept of employee retention. It is because they do not have enough
knowledge.
20
10
a) Yes
b) No

Theme 2: Methods of employee retention
Q 2) According to you, what are the methods of employee retention used by
Marriott Hotel?
Frequency
a) Training 15
b) Timely promotion 12
c) Flexible working hours 3
Interpretation: There are various methods adopted by large number of organizations in
order to retain their staff members for a longer period of time. With the help of employee
retention methods, managers will be able to retain their staff by providing them various benefits.
It includes training, flexible working hours, timely promotions and many other factors. As per
the above stated graph, it has been analyzed that according to 15 respondents, managers of
Marriott hotel adopt training method to retain their employees. Reason behind this, if they will
be able to perform their task effectively they feel motivated and encouraged. 12 respondent says
that with the help of help of timely promotion, managers can retain their potential staff members
for a longer period of time. At last, remaining 3 respondents says that managers should provide
flexible working hours to their staff members, in order to retain them for a long duration.
15
12
3
a) Training
b) Timely promotion
c) Flexible working hours

Theme 3: Impact of employee retention on the performance of Marriott Hotel
Q 3) What is the impact of employee retention on the performance of Marriott
hotel?
Frequency
a) Positive relationship between employer and employees 10
b) Enhance the productivity of organisation 15
c) Increase the involvement of employee's 5
Interpretation: With the help of employee retention, managers of the company will be
able to enhance its productivity as well as performance of the company in an effective manner.
Employee retention will be enhance the overall performance at the competitive marketplace. As
per the above mentioned graph, it has been examined that 10 respondents says that one of the
impact face by organization is that it will aid in developing positive relationship between
employees and employers. On the other hand, according to 15 respondents, company will be able
to enhance the productivity at the competitive marketplace. At last remaining 5 respondents says
that with the help of employee retention, involvement of employees will be enhance. Therefore
10
15
5
a) Positive relationship
between employer and
employees
b) Enhance the productivity of
organisation
c) Increase the involvement of
employee's

as a result, employee retention helps in achieving organizational goals and objectives in an
effective manner.
Theme 4: Necessity of employee retention
Q 4) What is the necessity of employee retention in Marriott Hotel? Frequency
a) To increase the productivity 12
b) To maintain goodwill at the marketplace 10
c) To gain sufficient profitability 8
Interpretation: Employee retention is very important for every organization, as it will
aid in developing positive image of the company at the marketplace. According to the above
mentioned graph, it has been identified that out of 30 respondents 12 says that employee
retention helps in increasing the productivity of the hotel at the competitive marketplace. Reason
behind this is that with the help of experienced and trained employees, company can develop
attractive products and services. As per the thought of 10 respondents, with the help of employee
retention managers will be able to maintain goodwill and gain advantages at the marketplace.
Reason behind this is that by satisfying the requirements of customers with the help of high
12
10
8
a) To increase the productivity
b) To maintain goodwill at the
marketplace
c) To gain sufficient
profitability

quality services, managers develop effective brand image at the marketplace. At last, 8
respondents says that employee retention is important to gain sufficient profitability.
Theme 5: Positive impact associated with retaining employees
Q 5) What are the positive impact associated with retaining employees on
Marriott Hotel?
Frequency
a) Improvement in customer satisfaction 10
b) Increase in Profitability 20

Interpretation: There are various impact which is associated with employee retention.
All these positive as well as negative impacts highly influence the performance and productivity
of overall organization. On the basis of above mention graph, it has been examined that there are
some positive impacts which helps in enhancing the performance. As per the thought of 10
respondents, with the help of employee retention managers will be able to improve the customers
satisfactions. Reason behind this is that by retaining skilled and capable employees, they can
provide high quality services to their customers. On the other hand, remaining 20 respondents
says that with the help of retaining employees company will be able to develop effective
products and services.
10
20
a) Improvement in customer
satisfaction
b) Increase in Profitability

Theme 6: Different benefits of employee retention
Q 6 What are the various benefits of employee retention for Marriott Hotel
employees?
Frequency
a) Low employee turnover 10
b) Higher profit 10
c) Enhancement of productivity 10
Interpretation: In order to retain their potential staff members, organizations adopt
various methods. With the help of all these methods, company gain advantages at the
competitive marketplace. As per the above mentioned graph, it has been identified that about 10
respondents says that with the aid of employee retention, company will lower their employee
turnover ratio. This will develop positive working environment within the company. According
to other 10 respondents, company can maintain higher profitability at the competitive market.
Remaining 10 respondents says that by retaining potential and skilled employees, company will
be able to enhance their productivity and gain advantages at the marketplace. Along with this
company will be able to develop goodwill and beat competition.
10
10
10
a) Low employee turnover
b) Higher profit
c) Enhancement of productivity

Theme 7: Marriott hotel aid in enhancing productivity of Marriott Hotel
Q 7) According to your thought, with the aid of employee retention Marriott
Hotel will be able to enhance their overall productivity?
Frequency
a) Agree 25
b) Disagree 5
Interpretation: Managers of the company retain their potential employees for a long
period of time in order to enhance the performance as well as productivity. As per the above
mentioned graph it has been analysed that according to the thought of 25 respondents, employee
retention will help in enhancing overall productivity of Marriott hotel. Reason behind this is that
employee retention can develop healthy working environment within the company, which will
aid in creating high quality services. At last remaining 5 respondents says that, retaining staff
members does not help in enhancing the performance and productivity of the company at the
marketplace.
25
5
a) Agree
b) Disagree

CHAPTER 5: CONCLUSION AND RECOMMENDATION AND
LIMITATION
Conclusion
With the help of above mentioned, it has been concluded that employee retention is one
of the important factor with the help of which company can retain their potential employees. It
has been analysed that employees are the most precious asset for an organisation, so it is
necessary to retain their capable staff members in order to enhance the performance of company.
With the help of this, organisation can gain competitive advantages at the marketplace and
increase their profitability as well. Apart from this, it has also been identified that there are
various methods used by managers in order to retain their employees for a long period of time.
Some of these ways includes, regular training session, timely promotions, flexible working hours
and many more. With the assistance of all these methods, company will be able to gain
competitive advantages at the marketplace. Therefore, it will increase the profitability as well as
performance of the company.
Recommendation
From the above stated research, it has been recommended to Marriott hotel need to
perform their activities in an effective manner at both international as well as national level/ with
this, they can enhance their productivity and profitability at the competitive marketplace. For
this, company need to retain their capable staff members so that they can easily accomplish their
pre defined goals in an effective manner and in specific period of time (Lalonde and et. al, 2012).
In this context, researcher recommend some improvements to the management team of Marriott
Hotel which are as follows:
 Managers of Marriott hotel need to evaluate performance of their staff members on a
regular basis. Along with this, managers will be able to determine the problems faced by
employees within the organisation. With the aid of this, management team of the hotel
can easily resolve the issues and provide positive working environment to their staff
members in order to retain them for a longer period of time.
 Managers need to provide timely promotions and training sessions to their employees,
soi that they feel motivated and encouraged. With the aid of this, staff members will be