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Research Project Assignment - Social Media Marketing for Tourism

   

Added on  2020-10-22

11 Pages2739 Words45 Views
Research Project

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Formulate and record possible project outline specification.................................................11.2 Factors that contribute to the process of project selection....................................................21.3 Critical review of key references..........................................................................................31.4 Research project specification...............................................................................................41.5 Plan and procedure for agreed research specification...........................................................4RECOMMENDATION AND CONCLUSION...............................................................................6REFERENCES ...............................................................................................................................7

INTRODUCTIONResearch project is provide appropriate information of specific topic to properlyunderstand its benefits and drawbacks. Through this researcher can easily get appropriate idea onspecified topic to accomplish its requirement in specific manner. Through this, learner get properinformation ion their authenticate topic (Abubakar and Ilkan, 2016). Travel and tourism is one ofthe fastest growing industry that assist to provide higher growth in a economy for developmentprocedure. This research is based on influence of information technological on travelling andtourism sector. This is a most effective and impactful procedure that aid to provide appropriateinformation to visitors on the bases of their requirement and need. Through this, Thomson whichis a tourism sector organisation can easily get higher benefits to maximise number of visitors attheir specific location. TASK 11.1 Formulate and record possible project outline specificationOverview – Now a days, each and every industry wants to implement information technology intheir business procedure to maximise profitability and growth in effective manner. In travel andtourism sector, transformational has major impact because through their they can easily provideaccurate information to their visitors and tourists (Edelman, Jaffe and Kominers, 2016). Some ofthe inbound and outbound tourists are want to get proper information of several offers andservices that are provided by different tourism organisation in a country. Main objective of theseprocedure to build direct direct connection of tourist with their authenticate destination. Aim: To analyse the role of utilising social media marketing for expanding leisure tourism atSouth America – A case Study on Thomson Research Objectives:To determine the role of social media marketing for enhancing number of leisure tourist To identify the impact of social media marketing on various tourist segmentation To determine the relationship between social media marketing and increase of touristnumber at South America Research questions: What is the role of social media marketing in order to expand number of tourist?What will be the impact of social media marketing on various tourist segmentation? 1

What is a relationship between social media marketing with increase of number of touristat South America? 1.2 Factors that contribute to the process of project selectionResearch is that which is considered as complex job because it needs to be done in propermanner for minimising the problems and issues which comes in between success of projectcompletion. There are several steps which is required to be followed for conducting an researchin better structure and it is followed as: Introduction: It is the first step in which appropriate project title is chose through whichaims and objectives are taken out. Although it is important to have such because it helpedin continue for further research and investigation with suitable data and information. Thisis most difficult task for researchers that to select particular topic and defined it tocomplete the research project in well manner.Literature review: It is said to be a search and evaluating the available literature in thegiven subject. In other words, a literature review refer to scholarly paper which doinclude the various current knowledge that also involve meaningful findings andmethodological contribution on a specific topic in great way. Even, various viewpointsare considered in this of specialist person as well (Giaoutzi, 2017). literature review matbe considered as the type of review article and scholar paper where included currentknowledge and substantive findings regarding project. It contributes more to the topicwith the help of theoretical and methodological knowledges as well. Literature review isknown as secondary sources which support in finding more relevant data and informationby different views of authors, writers as well as philosopher. Research methodology: It refers to some particular procedures or modern techniqueswhich needs to determine, select and process that has to analyse needed topic. In thissection of research project a people can evaluate a overall study and its reliability inperfect way. It is being used to make an proper decision in organization. This partincludes as publication research, interviews, surveys and other techniques which couldmake it for both present and the historical interpretation. Research methodology playvital in completion of particular project with an appropriate manner. In a research paper,methodology section allow to reader for critically evaluating a specific study with2

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