Importance of Culture Diversity in Managing Workforce at Workplace

Research Project

Contents
INTRODUCTION...............................................................................................................................3
LITERATURE REVIEW...................................................................................................................3
RESEARCH METHODOLOGY.......................................................................................................5
DATA ANALYSIS AND INTERPRETATION................................................................................6
CONCLUSION AND RECOMMENDATION...............................................................................16
REFERENCES..................................................................................................................................18

Title: To determine the importance of culture diversity in managing workforce at
workplace”. A study on Boost Plc
INTRODUCTION
Research aim
“To determine the importance of culture diversity in managing workforce at
workplace”. A study on Boost Plc
Research objectives
 To explain the role of managing culture diversity at working area.
 To evaluate the challenges faced by company in managing culture diversity within the
organisation. To identify the ways by which Boost Plc can manage culture diversity in improving
employee performance.
Research questions
 What is the role of managing culture diversity at working area?
 What are the challenges faced by company in managing culture diversity within the
business organisation?
 What are the ways by which Boost Plc can manage culture diversity in improving
employee performance?
LITERATURE REVIEW
Role of managing culture diversity at working area
According to Riccucci, (2018), Cultural diversity, is considered to be a shift into a
positive direction when it comes to gaining maximum benefits whether at international or
local level. Companies were having an opportunity of hiring candidates having diverse topic
despite they belong from different backgrounds. But there are some limitations as well, it has
created workplace discrimination which has moreover, decreased the productivity level of the
company. Therefore, it becomes crucial for companies to manage cultural diversity in order
to maintain a better working environment at office. However, managing cultural diversity
provides with a large number of benefits as it encourage teamwork: a better management
system allows employees to open up their minds and accept the views and thoughts of other
individuals. As a result, obtaining aims and objectives becomes easier and company can

attain the position whatever they want to achieve. Awareness: Having appropriate
knowledge about diverse culture always create a sense of belongingness because it somewhat
eliminates that chance of prejudice nature towards an individual or a group of people.
Communication: This is the best way for having an interaction between staff members and
also works as an effective process of listening to the other’s perception. Moreover. company
should also make sure company follows a better process for interacting like firm should
provides with an option of multi-language translation tool so that if there is any confusion
than it can be resolved in prior basis.
Therefore, managing cultural diversity is very important if the company wants to
achieve positive results and want to establish themselves as a prime brand as compared to its
rival companies.
Challenges faced by company in managing cultural diversity within the business
operations
According to Kamales and Knorr, (2019), Challenges are very common and mostly
faced by most of the companies whether they are operating at small, medium or large level.
Some of the very common limitations that can be faced by the company in managing cultural
diversity within the business operations are:
Generational and age Differences: In recent times, this is the common issue which
every company is facing as diversity has reduced the barrier but has created an issue related
to age differences. With a huge shift of workplace has allowed companies for choosing young
talents and these create a misunderstanding between millennials and old aged people. The
biggest problem is clashes in thoughts and views as old aged people think according to their
experiences and young individual think as per whatever the situation arises.
Providing employees with diverse training: Although, training and development
plays an important role in an organization and helps in improving the skills and knowledge of
employees. But it can come out as a challenge when the same is to be provided to workers
who are from diverse culture. Therefore, company should include training programs that
includes productivity, lower down the retention process, activities through which employees
can be engaged. Moreover, company should make out a middle path to resolve the issues
related to diverse training process. for example: using of translation tool for effective
communication process.