Facebook as the Best Social Media Marketing Platform for Thomas Cook Group PLC

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RESEARCH PROJECT
Theme 3- Facebook is the best suitable social media marketing platform adopted by
Thomas Cook Group PLC
Interpretation-
It can be assessed from chart that Facebook as a social media platform is
used by organisation for influencing and marketing its services. This is because 13
participants have answered that through Facebook, they are better informed about
packages of company. While, 9 replied Instagram is used and 5 have answered
Twitter is utilised. Remaining respondents said Pinterest is effectively used by
Thomas Cook Group PLC.
Theme 4- Exploring new places is main motive of people in selection particular
destination
Interpretation-
It can be analysed that there are various motives by which people go on to
vacations to various destination. From the data gathered, 11 respondents answered
exploring new places is main motive for choosing destination by them through
subscribing to Thomas Cook Group PLC packages. On the other hand, 8 respondents
each have replied that they go for releasing unnecessary stress and for experiencing
changed atmosphere. While, 3 said getting familiar with country's culture is motive
of them.