Role of Workplace Equality and Diversity in Managing Cultural Diversity at TESCO

This research project aims to develop a better understanding of workplace diversity and evaluate strategies for effectively managing cultural diversity at TESCO. The study explores the concept of workplace equality and diversity, strategies for managing cultural diversity, and the positive implications and benefits of cultural diversity management. The research methodology includes data collection through a questionnaire and data analysis using content analysis.

RESEARCH
PROJECT

Table of Contents
CHAPTER 1 : INTRODUCTION ..................................................................................................3
1.1 Research proposal.............................................................................................................3
CHAPTER 2 : LITERATURE REVIEW .......................................................................................5
2.1 Introduction......................................................................................................................5
2.2 literature review................................................................................................................5
CHAPTER 3 : METHODOLOGY .................................................................................................7
3.1 Research Approach...........................................................................................................7
3.2 Methodology.....................................................................................................................8
CHAPTER 4 : DATA COLLECTION AND ANALYSIS ............................................................9
4.1 Data collection..................................................................................................................9
4.2 Data analysis, presentation and discussion.....................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS ..................................................18
5.1 Conclusion......................................................................................................................18
5.2 Recommendations..........................................................................................................19
CHAPTER 6 : PERSONAL REFLECTIVE STATEMENT ........................................................19
6.1 Reflect on research methods used..................................................................................19
6.2 Consider research methods that could have been used..................................................19
6.3 Areas for further research...............................................................................................20
REFERENCES..............................................................................................................................21

CHAPTER 1 : INTRODUCTION
1.1 Research proposal
a) Research project description
Managing cultural diversity is basically refers to structure of belief that involves
recognition among all the diverse group within the organisation and provide them with equal
benefit as other people from different culture getting, in term of their job role within the
organisation. By effective management of cultural diversity an organisation would be able to
bring new or innovative practices within the organisation that support it in achieving success at
marketplace (Bhattacharya, 2016). To conduct current study, TESCO is considered, an
international retailer and for range of services throughout the world. It ranked as 3rd largest
retailer gloablly. Therefore, it required to manage cultural diversity in order to maintain its
competencies in different market as the local people have much knowledge regarding the taste
and preferences of people instead of employees that are new to market. Hence, it is required to
hire people from a particular country in which it operates for providing better services to its
customers as per their taste & preferences. But recruiting people from different culture find
several issues in term of managing their work with other employees (Hebl and Avery, 2012).
Therefore it become crucial for TESCO to effectively manage the employees belongs to
diversified culture and background so that best possible outcome can be extracted out of efforts.
b) Research aims & objectives
Research Aim
The research project is performed to develop a better understanding about workplace
diversity and to evaluate various strategies and ways for effectively manage cultural diversity in
the workplace.
Research objectives
 To study about the concept of workplace equality and diversity.
 To develop better understanding about various strategies and ways that lead to better
management of cultural diversity within the Tesco Plc (Wrench, 2016).
 To evaluate about the positive implications and benefits of managing cultural diversity at
workplace of Tesco plc.
Research questions
 What do you understand by the concept of workplace equality and diversity?

 What are the various strategies and ways that lead to better management of cultural
diversity within the Tesco Plc?
 What are possible positive implications and benefits of managing cultural diversity at
workplace of Tesco plc?
c) Reason for choosing project
The reason for performing current study is to investigate about role of cultural diversity
within an organisation and how it is helpful to manage the performance of employees (Harvey
and Allard, 2015). By performing this investigation, TESCO would be able to identifying the
necessity of cultural diversity and basic strategies that can be adopted for effectively managing
the diversity within organisational culture.
d) Activities and timescale

CHAPTER 2 : LITERATURE REVIEW
2.1 Introduction
It is defined as the process of gathering and evaluating the information from already
published sources in context of current area of study. This help in determining the nature of
study and area of further expansion so that by considering it as a base primary information can
be gathered for performing further studies (Kim, Lee and Kim, 2015). Under this, researcher
mainly gather information from secondary sources such as journals, articles, books and others, as
these sources are very much helpful in gathering the information in less possible time and cost.
2.2 literature review
The workplace equality and diversity
As per information shared by Ruth Mayhew, 2017, equality and diversity have number of
benefits at workplace. Under this equality is highly depend on the acceptance of diversity with an
aim to provide equal treatment in the working environment. In this diversity is about number of
ethnic, cultural and rational group are being working within an organization. On other hand

equality is defined as the set of behavior which involve considering all the workers equally
despite of looking over their race, gender, culture, disability or other attributes. With effective
training availability related with concerning diversity, it become easier for the employer to
develop effective workplace policies which provide values related with the equality, equity as
well as equal treatment at workplace (Sharma, 2016). The diversified group support in educating
and enlighten the staffs and help in encouraging them to explore several type of alternative
methods related with developing interpersonal relationship. Additionally workplace diversity
probably consider to be the most profitable as it support in broadening the client base by opening
up the opportunity to deal with clients belong to different culture, language and nationality. This
is so because the interaction with co-worker belongs to varied races, culture and generation
provide your workforce with the exposure that they never experienced which support in
improving the performance of employees by teaching them new method of performing job role
and resolving the problems.
Strategies and ways that lead to better management of cultural diversity within the Tesco
Plc
As per the information presented by Kimberlee Leonard, 2019, the diverse workforce
involves people from several different background and support in bringing strength to the
organization if managed properly by bringing huge number of skills or capabilities to the group.
There are number of issues that mainly get arises while maintaining the diversity at workplace
as people belong to different culture mainly do not put efforts toward adjusting with the people
from different background. There are some strategies that TESCO can adopt in order to create
several business policies that help in meeting with addressing the diversity related issues and
meeting up the value of company. These strategies are mentioned below:
 Developing policies adhering to company goals :- Manager of TESCO must focuses
toward determining the issues related with diversity and need, once it get identified nest
step is to look inside the organization's mission. With this new policies must be
developed that help in working in unison along that consider ethical values of an
organization. This strategy will support them in aligning the commitment of an
organization with the diversity and recognition of different cultural value.
 Communicating diversity policies :- Manager of TESCO must focuses toward imposing
and communicating about the several strategies that are being formulate in relation with

promoting and managing the cultural diversity at workplace (Ruggs and et. al., 2015).
This is so because it support in keeping employees aware about the several policies that
they must remain adhere to, so that it become easier for them to accept the diverse
employees.
The positive implications and benefits of cultural diversity management in Tesco plc
As per information presented by Lauren Clarke, 2019, in this technological and
globalization era, large number of organization are making efforts to get succeed in cultural
diversity at workplace. TESCO will experience number of benefit with the proper management
of cultural diversity such as,
 Increasing productivity :- Diversity support in bringing range of talents together where
all of them working toward accomplishment of common goal with the help of different
set of skills. Under this TESCO will be able to provide its employees with gaining new
skills or knowledge from one another that they can apply to deal with several problems
and ensuring enhancement in productivity level.
 Help in increasing creativity : - Another benefit of cultural diversity is that it support in
increasing the creativity among team which support in having an ability to get more
diversified set of solution to a specific problem (Bond and Haynes, 2014). Additional,
diverse workforce also support TESCO in getting a regular flow of new ideas and
practices for bringing improvement to current practices.
 Increase profitability :- Increase in cultural diversity practices at workplace help in
increasing the profit earning ratio of the organization. This is so because by adding
employees to workforce that belongs to different culture open up the opportunity for
company to cater different customers need by understanding their culture, language and
demand.
CHAPTER 3 : METHODOLOGY
3.1 Research Approach
It refers to a tool which assist investigator in analysing and gathered information
effectively. This section of methodology is based on the approached used for information
gathering and its analysis (Mackenzie and et. al., 2012). For data collection qualitative and

quantitative approaches are used by a researcher. In current study quantitative approach is
adopted by investigator as it help uin gathering the quantified data which make it easier to
provide finding with more accuracy due to numeric data.
On other hand, approaches for data analysis are of two type like inductive and deductive
approach. From theses deductive approach is implemented by the investigator within this study
for getting more reliable and accurate information (Mackey and Gass, 2015). It also assist in
testing the existing theories that are based on perception of people and it is depend on the
quantitative method of investigation.
3.2 Methodology
 Sampling :- It is defined as the process through which investigator mainly select the
respondents that can provide information regarding specific area of study. There are two
different sampling method which researcher mainly use such as probability and non-
probability(McCusker and Gunaydin, 2015). Among them probabilistic method of
sampling will be used as it support in avoiding any kind of bias behaviour from the
researcher side by providing equal opportunity to each individual within population for
being selected. For this study sample size would be 30 respondents.
 Data Analysis :- It refers to the process of examining, analysing, transforming and
modelling the data in order to evaluate the gathered data for determining the findings and
reaching up to a valid conclusion. Under this, outcome obtained will get communicated
to the stakeholders involve in investigation for supporting them in decision making
(Miller and et. al., 2012). For analysis several tools are used such as thematic analysis,
coding, typologies, content analysis etc. support researcher in evaluating both
quantitative and qualitative data. For this investigation content analysis is used which
support investigator in forming up themes for questions to be asked from respondents and
then analysing the, systematically regarding current study.
 Cost, access and Ethical Considerations :- This section of investigation is crucial as it
is related with the ethical as well as financial aspect of research. For performing
investigation, researcher require some amount for executing several activities involve
within research such as it required fund for gathering information with the help of
questionnaire, getting more access to published journals. In addition to this, research also
involve several type of ethical consideration that investigator have to consider while

conducting investigation (Quinlan and et. al., 2019). It includes do not harm any
individual, informed consent prior to gathering information, Confidentiality in term of
personal details of respondents and access to data.
CHAPTER 4 : DATA COLLECTION AND ANALYSIS
4.1 Data collection
It is a procedure of gathering and analysing the information y considering variable
sources. The different data collection sources are secondary & primary. In this secondary
information is one which is gathered from already presented data and help in forming up a strong
foundation of an investigation over which further study can be executed effectively (Riedl, Davis
and Hevner, 2014). It is mainly gathered using books, journals, articles, internet sources etc. On
the other hand, primary information is mainly collected which is totally new or fresh and not yet
been gathered by any other individual previously. Primary information is gathered from sources
like observation, questionnaire, interviews and others.
For conducting this study primary data collection method will be used which is collected
using questionnaire as it support in gathering larger amount of data in less possible time period
(Scotland, 2012).
Questionnaire
Q1. Do you have an idea regarding the role of workplace equality and diversity within an
organisation?
a) Yes
b) No
Q2. According to you does cultural diversity practices support TESCO in improving its
employees' performance?
a) Agree
b) Disagree
Q3Which one is the positive attribute that attract an organisation to adopt cultural diversity ?
a) Flow of innovative ideas to workplace
b) Enhancing productivity

c) Improve brand reputation
Q4. What benefit does TESCO will get with managing cultural diversity at workplace?
a) Ensure employees engagement
b) Improve creativity
c) Promote range of skills
Q5. What are several ways that TESCO can adopt for promoting equality and diversity art
workplace?
a) Treating staff members fairly
b) Developing inclusive culture
c) Provide equal opportunities
Q6. What are several challenges that TESCO may face at the time of managing cultural
diversity at workplace?
a) Conflicts among employees
b) Language barrier to communication
c) Bring coordination in work
Q7. Among the following which one work as effective strategy for TESCO in managing
cultural diversity?
a) Providing training
b) Improving communication flow
c) Promote team work
4.2 Data analysis, presentation and discussion
Q1. Do you have an idea regarding the role of workplace equality
and diversity within an organisation?
Frequency
a) Yes 20
b) No 10
Q2. According to you does cultural diversity practices support
TESCO in improving its employees' performance?
Frequency

a) Agree 20
b) Disagree 10
Q3Which one is the positive attribute that attract an organisation
to adopt cultural diversity ?
Frequency
a) Flow of innovative ideas to workplace 15
b) Enhancing productivity 10
c) Improve brand reputation 5
Q4. What benefit does TESCO will get with managing cultural
diversity at workplace?
Frequency
a) Ensure employees engagement 12
b) Improve creativity 8
c) Promote range of skills 10
Q5. What are several ways that TESCO can adopt for promoting
equality and diversity art workplace?
Frequency
a) Treating staff members fairly 15
b) Developing inclusive culture 5
c) Provide equal opportunities 10
Q6. What are several challenges that TESCO may face at the
time of managing cultural diversity at workplace?
Frequency
a) Conflicts among employees 11
b) Language barrier to communication 9
c) Bring coordination in work 10
Q7. Among the following which one work as effective strategy for
TESCO in managing cultural diversity?
Frequency
a) Providing training 13
b) Improving communication flow 7

c) Promote team work 10
Theme 1 :- The role of workplace equality and diversity
Q1. Do you have an idea regarding the role of workplace equality
and diversity within an organisation?
Frequency
a) Yes 20
b) No 10
Interpretation : - By gathering data regarding role of equality and diversity in an
organisation it is found that 20 from 30 people said yes they have idea regarding it as this
consider to be a major practice to be implemented within an organisation. On the other side 10
people said they don't have much idea about the role workplace equality plays within an
organisation.
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

Theme 2 :- Cultural diversity practices support TESCO in improving its employees'
performance
Q2. According to you does cultural diversity practices support
TESCO in improving its employees' performance?
Frequency
a) Agree 20
b) Disagree 10
Interpretation : - From gathered information it is found that 20 out of 30 people are
agree that cultural diversity practices support TESCO in improving its employees performance
by ensuring them that they will get equal benefit as other people are getting. While on the other
side 10 respondents said that cultural diversity is crucial point but until and unless employees get
placed as per their capability their performance won't get improve. Larger number of people are
in support that cultural diversity support in improving workers performance which is so because
people from different background are different in term of handling issue.
Theme 3 :- The positive attribute that attract an organisation to adopt cultural diversity
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

Q3Which one is the positive attribute that attract an organisation
to adopt cultural diversity ?
Frequency
a) Flow of innovative ideas to workplace 15
b) Enhancing productivity 10
c) Improve brand reputation 5
Interpretation : - As per the table mentioned above it has been interpret that 15 out of 30
people said that cultural diversity help in ensuring free flow of innovative ideas at workplace.
But 10 people said it support in enhancing productivity, while 5 respondents said that it support
in improving the brand reputations. Hence, more people are in favour of flow of innovative
ideas, as employees belongs to different culture have different skills and knowledge so when
they get a chance they support in getting new ideas regarding improving the final outcome or
determining several ways of solving a particular issue.
Theme 4 :- Benefits TESCO will get with managing cultural diversity at workplace
Q4. What benefit does TESCO will get with managing cultural Frequency
a) Flow of innovative ideas to workplace
b) Enhancing productivity
c) Improve brand reputation
0
2
4
6
8
10
12
14
16 15
10
5
Frequency

diversity at workplace?
a) Ensure employees engagement 12
b) Improve creativity 8
c) Promote range of skills 10
Interpretation : - As per information gathered above it can be interpret that 12 out of 30
people said that employee engagement is the major benefit that TESCO will get with the
management of cultural diversity within organisation. But on other side, 8 respondents said that
it support in improving the employees creativity in working while 10 respondents said that it
help in promoting range of skills among employees. Hence, it has been identified that more
people are respond to employee engagement as when each culture is provided with equal
opportunity then they also present their efforts toward their roles and responsibilities which
further support in regularly engaging them within organisational practices.
Theme 5 :- Ways TESCO can adopt for promoting equality and diversity art workplace
Q5. What are several ways that TESCO can adopt for promoting
equality and diversity at workplace?
Frequency
a) Ensure employees engagement
b) Improve creativity
c) Promote range of skills
0
2
4
6
8
10
12
12
8
10
Frequency

a) Treating staff members fairly 15
b) Developing inclusive culture 5
c) Provide equal opportunities 10
Interpretation : - The data displayed in graph it is found that 15 out of 30 people said
that TESCO can treat its staff member fairly for promoting equality and diversity at workplace.
But 5 respondents said that developing inclusive culture is the best way to promote equality at
workplace while 10 respondents said that provide equal opportunity would be more beneficial in
promoting equality at workplace. Hence the majority of people are in favour of treating staff
fairly, as when they get fair treatment from management then they also try to create positive
working environment and ensure that each individual get e1qual opportunity.
Theme 6 :- Challenges that TESCO may face at the time of managing cultural diversity at
workplace
Q6. What are several challenges that TESCO may face at the Frequency
a) Treating staff members fairly
b) Developing inclusive culture
c) Provide equal opportunities
0
2
4
6
8
10
12
14
16 15
5
10
Frequency

time of managing cultural diversity at workplace?
a) Conflicts among employees 11
b) Language barrier to communication 9
c) Bring coordination in work 10
Interpretation : - From 11 out of 30 respondents said that conflicts among the
employees is main issue to TESCO in managing cultural diversity. While 9 people said that
language barrier to communication is main challenges but 10 respondents said that brining
coordination in work is major issue. From this it is determined that more people consider conflict
among employees as major issue in managing cultural diversity at workplace, as it become quite
difficult for another person to accept different culture which creates issues among them.
Theme 7 :- Effective strategy for TESCO in managing cultural diversity
Q7. Among the following which one work as effective strategy for
TESCO in managing cultural diversity?
Frequency
a) Providing training 13
a) Conflicts among employees
b) Language barrier to communication
c) Bring coordination in work
0
2
4
6
8
10
12 11
9
10
Frequency

b) Improving communication flow 7
c) Promote team work 10
Interpretation : - The data presented above shows that 13 out of 30 individuals said that
providing training to employees is the best way for managing cultural diversity. While 7
respondents said that improving communication flow would be more helpful, but 10 respondents
said that promoting team work would be best option to manage cultural diversity at workplace.
From this it has been found that the more responses made toward providing training as by getting
inclusive training it become easier for employees to get into a common culture practices and be
able to perform with coordination.
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion
From this study it can be summarised that equality and diversity at workplace holds up a
huge significance in term of improvement and development of employees. With proper
application of equality and diversity at workplace it become easier to keep the employees
engaged within business affairs for improving their performance. By conducting this study it is
a) Providing training
b) Improving communication flow
c) Promote team work
0
2
4
6
8
10
12
14 13
7
10
Frequency

that there are huge number of advantages that an organisation get through managing cultural
diversity which involves Ensure employees engagement, improving creativity and promoting
range of skills, these all contribute toward enhancing the productivity as well as profitability of
an organisation. Despite of this people believes in Providing training to employees would be
consider as best possible strategy that support in managing cultural diversity effectively within
organisation.
5.2 Recommendations
Through conducting study it is evaluated there are number of issues that TESCO may
found during implementing cultural diversity at workplace such as Conflicts among employees,
language barrier to communication and bring coordination in work. Therefore, in order to deal
with following actions are suggested to TESCO,
 The managers of TESCO put emphasis toward promoting free flow of communication so
that issues related with discrimination or inequality can be minimized by taking
corrective actions on timely manner.
 TESCO must focuses toward regularly organising inclusive training for its employees in
order to provide equal chance to learning and development so that employees remain
happy while working by performing their operation effectively.
 The managers must focuses toward promoting the team work by forming up the group of
people belongs to different cultural background for ensuring that they adopt the working
pattern of one another so that multicultural practices can be adopted.
CHAPTER 6 : PERSONAL REFLECTIVE STATEMENT
6.1 Reflect on research methods used
Research methods are beneficial in completing the investigation in appropriate manner as
it provide guidelines over set of tools and techniques using which research objectives can be
achieved. For performing current study I make use of quantitate method which support in
gathering the most accurate information which extract best possible research outcome. In support
of it I used deductive approach as it support in explaining the casual relationship shared by
concepts and variables. Despite of this for gathering information I used primary data collection
method where I gathered data with the help of questionnaire. In this I mark questions regarding

managing cultural diversity at workplace where I prepare around 8 questions that are being asked
by 30 employees.
6.2 Consider research methods that could have been used
The experience throughout this investigation was great as I learned about several things
that support in accomplishing the study. The duration provided for study was very low limited
and due to which I decided to use questionnaire which support in gathering information from
larger number of people at a time. Other then this, interview can be used as an alternative method
for performing the study in this interviewer and interviewee have a face to face interaction. This
method will support the researcher in getting a detailed and in depth information about specific
research area.
6.3 Areas for further research
Within this present investigation, the researcher performed study regarding ways of
managing cultural diversity and along with this it also focuses toward several other strategies that
can be adopted for promoting cultural diversity at workplace. These area of information help a
lot in achieving the objective of the investigation. But the investigation doesn't involve the
policies or practices that can be adopted by an organisation that support in effective implication
of cultural diversity and practices.

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